Sega Studios San Francisco
Sega Studios San Francisco, formerly known as Secret Level Inc, was an American video game developer based in San Francisco, California. It was founded in December 1999 by Jeremy Gordon, Otavio Good, and Josh Adams.
|Subsidiary of Sega|
|Headquarters||San Francisco, California|
|Studio Director: Constantine Hantzopolous,
Directors: Jeremy Gordon
|Products||Unreal Tournament for Dreamcast, Strobe: Flash for Games SDK, Star Wars: Starfighter Special Edition, Star Wars: Jedi Starfighter (Xbox), Magic: The Gathering Battlegrounds, America's Army: Rise of a Soldier, Karaoke Revolution (Xbox), Sidecar, Final Fight: Streetwise (Xbox), Golden Axe: Beast Rider, Iron Man, Iron Man 2|
Number of employees
- 1 Secret Level Inc
- 2 History
- 3 Work for Hire
- 4 Technology
- 5 Games
- 6 References
- 7 External links
Secret Level Inc
Before being purchased by Sega, Secret Level Inc was a small boutique game development studio. The company ported and developed original game titles, and was also known for their tools and technology expertise. The company took on a wide variety of work for hire projects that focused on either art or programming. The company developed several commercial tools for authoring game UI and menus. They also had a long time relationship with Epic Games for bringing the Unreal Engine to several game consoles. During its lifetime the studio developed games for Dreamcast, PC, PlayStation 2, PlayStation 3, PSP, Xbox, and Xbox 360.
The company was originally divided into three separate legal entities; Secret Level Games, Secret Level Tools, and Secret Level Technology. This was a reflection of the company's business model for achieving developmental stability. Each group was to have its own income streams. The divisions were later merged a few years into the studio's operation.
Founder Jeremy Gordon was the Studio Director and CTO.
Secret Level's first game release was Unreal Tournament for the Sega Dreamcast, a port of the successful PC game by Epic Games. The game had additional content created and work done to increase its appeal to a console audience. The reception was excellent and the game received an Editor's Choice Award from IGN. It scored 90 on Metacritic. The game also began a longtime relationship between Epic and Secret Level, with the latter supporting Unreal Engine technology on the PlayStation 2 and Gamecube for several years. Secret Level wrote the first Unreal export tools for Maya in 2002.
Secret Level Tools developed Strobe: Flash for Games SDK as a UI solution for game developers in 2000. The product was used in several Lucasarts titles which began a relationship which led to the Starfighter game ports. The product was suspended in mid 2001.
The company was hired by Lucasarts to port Star Wars: Starfighter to the Xbox in early 2001. The game was titled Star Wars: Starfighter: Special Edition and featured new content, new playable ships, and added detail to the levels. This was followed up with Star Wars: Jedi Starfighter for Xbox which featured even more Secret Level generated content, including additional game modes, and a new Coruscant game level. Both games were well received, and scored 76 and 78 respectively on Metacritic.
Secret Level's first original game was Magic: The Gathering - Battlegrounds released in November 2003 by Atari. The project brought the classic Wizards of the Coast Magic: The Gathering trading card game to the Xbox and PC in full 3D. It was designed with faithful translations of classic creatures, spells, and enchantments for real-time strategic duelling. The game was generally well received with a Metacritic score of 72 for the Xbox. The company used the game as an opportunity to grow its art department significantly.
The company signed up to do America's Army: Rise of a Soldier in early 2004 for Ubisoft. It was an Xbox version of the tactical first-person shooter America's Army, released by the U.S. Army in 2002 as a communications and recruiting tool. The new game added a story and levels to appeal more broadly to a console audience. The game also included a new single player mode based on Major Jason Amerine's experiences in Afghanistan in the year 2001. The game was generally well received with a Metacritic score of 70 for the Xbox. The company used the game as an opportunity to grow its game design department significantly. Secret Level was unable to get an acceptable frame rate for the PS2 version of the game and that release was canceled in late 2005.
The company took on a number of work for hire projects over the years (see below) which tasked either the art or engineering departments. During the period 2004-2006 there were over half a dozen small projects.
The company completed a port of Karaoke Revolution to the Xbox for Konami in late 2004. It was the first karaoke video game for the Xbox to include a vocal analyzer that measures the pitch and rhythm of a player’s voice. It was well received with a Metacritic score of 80, and an IGN Editor's Choice Award.
Founder Josh Adams left the company in mid 2005 to join Epic Games.
The company released Sidecar in late 2005, an SDK and authoring environment for game UI and menus. Orange Design, who had used Strobe several years earlier on the Starfighter projects, worked with Secret Level to complete the UI for X-Men: The Official Movie Game . The game shipped in March 2006.
Secret Level began work on Golden Axe in summer 2005 for Sega and rapidly made progress with development of both the game and a new game engine. Sega was so impressed it decided to acquire the studio.
On April 3, 2006, Secret Level Inc was acquired by Sega, for $15 million. Sega had recently started acquiring other studios in an effort to build more western appeal, and this was its first North American purchase.
Simon Jeffery, President & COO of Sega of America, said at the time:
“We looked long and hard at building an internal studio from scratch, but were so impressed with the team at Secret Level and their next-gen technology that we decided to create our internal development infrastructure through a direct acquisition, one that could fulfill our dynamic growth plans and produce high quality games."
After the takeover, Secret Level was grown to a large, nearly 200 person studio and became Sega Studios San Francisco. The company developed Iron Man, Iron Man 2 , and Golden Axe: Beast Rider for the PlayStation 3 and Xbox 360.
Iron Man & Golden Axe
Soon after acquisition the company was tasked to develop a game for the movie Iron Man simultaneously with Golden Axe. This required that the studio grow quickly, nearly doubling its size in less that a year. This affected the quality of the final products.
When released in 2008, Metacritic rated the PlayStation 3 version of Iron Man an average rating of 42,, and the Xbox 360 version received an average rating of 45. Artificial Mind and Movement developed the Iron Man movie tie-in games for the Nintendo DS, Wii, PlayStation 2, PlayStation Portable or Windows platforms.
Golden Axe: Beast Rider received a 3.2/10 rating from IGN with a closing comment, "This is a game worth avoiding like the plague, even if the classic remains deep and warm within your heart." GamePro called it "poorly designed and utterly mediocre," "a terrible game that feels like a slap in the face to fans of the original franchise."  TeamXbox, however, gave the game a 6.8 rating. And on a positive note Play Magazine scored it a 9/10. Play also delivered a comment that "certain online reviewers" couldn't have played through it and released a decent review in the time-frame they did.
Founders Jeremy Gordon and Otavio Good both left the company in 2009.
Fate of Sega Studios San Francisco
Sega hoped with the restructuring that Iron Man 2 and the sequel to Beast Rider would deliver on what the original games had intended to.
On April 2, 2010, Sega announced that Sega Studios San Francisco would be closed with the release of Iron Man 2. Sega did not say anything about the sequel to Beast Rider, which lead several websites to believe the game was not up to expectations.
1UP: Was the closing of Secret Level because of the shift to digital?'
'MH: It was a broader thing. We're pleased with Iron Man 2 that they worked on, but the truth of the matter is that we couldn't find another appropriate project to give them. It was something you may recall we did with our racing studio here in London, about three years ago. It was a good team, but we were unable to find them their next project.
Work for Hire
Secret Level developed voice over IP solution for the USB headsets that shipped with the game in August 2002. 
The company was approached by Electronic Arts in mid 2004 to port the game Oddworld: Stranger's Wrath to the PlayStation 2. After extensive evaluation it was ultimately determined not to be feasible without dramatic cuts to quality and so was canceled.
The company was approached by Sony in early 2005 to explore a game pitch based on the book Robota, by Doug Chiang. Artwork and a level was produced using the Unreal 3 Engine, but the project was canceled.
In 2005 the company was hired to provide architectural visualizations of a high profile residential project in San Francisco using the Unreal Engine.
The company was hired in 2005 by Stottler Henke Associates to create content and levels for a United States Navy training simulator, called Informant. The project was done using Lithtech's Jupiter Engine.
The company was hired to port the game X-Men: The Official Movie Game to the PSP. Unfortunately it was ultimately determined to be impractical.
Strobe was a Macromedia Flash 5 renderer that used hardware acceleration to allow Flash animation playback on game consoles. It was primarily designed to allow the use of Flash for game menu authoring. The product was started in early 2000, and by mid 2001core engineering was complete on the PS2 and Xbox, both platforms capable of 60fps playback. Unfortunately, the product was put on hold in June 2001 pending the finalization of licensing terms with Macromedia, who ultimately decided not to proceed into the games space. The product was used in the PS2 and Xbox versions of Star Wars: Starfighter.
Secret Level was responsible for bringing the Unreal Engine 1 technology to the Dreamcast, and UE2 to the PlayStation 2 and the Gamecube. The company also provided product support directly to developers using the technology, and was a part of the Unreal Developer Network (UDN) . Numerous titles shipped using it, including; XIII and Tom Clancy's Splinter Cell. The last "official" build the PS2 and Gamecube saw was UE2 build 927 dated April 2002, after which developers had to incorporate newer features themselves.
Pangaea was a joint project between Lucasarts and Secret Level to design a new proprietary game engine and toolset capable of rendering large scale environments. Development of Pangaea was halted in 2004 after Lucasarts reorganized under Jim Ward. Some of the ideas later informed the design of the studio's internal Riders engine used on Golden Axe: Beast Rider and Iron Man.
- Unreal Tournament (2001) Dreamcast
- Star Wars: Starfighter: Special Edition (2001) Xbox, PC
- Star Wars: Jedi Starfighter (2002) Xbox
- Magic: The Gathering - Battlegrounds (2003) Xbox, PC
- Karaoke Revolution (2004) Xbox
- America's Army: Rise of a Soldier (2005) Xbox
- Final Fight: Streetwise (2006) Xbox
- Golden Axe: Beast Rider (2008) Xbox 360, PS3
- Iron Man (2008) Xbox 360, PS3
- Iron Man 2 (2010) Xbox 360, PS3
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- "America's Army: RIse of a Soldier". Metacritic.
- "Khronos Group Grows Significantly with New Members ETRI, Futuremark, NVIDIA, Oki, Secret Level, TA - Khronos Group Press Release". khronos.org.
- "Karaoke Revolution". Metacritic.
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