Self-help, or self-improvement, is a self-guided improvement—economically, intellectually, or emotionally—often with a substantial psychological basis. Many different self-help groupings exist and each has its own focus, techniques, associated beliefs, proponents and in some cases, leaders. "Self-help culture, particularly Twelve-Step culture, has provided some of our most robust new language: recovery, dysfunctional families, and codependency."
Self-help often utilizes publicly available information or support groups, on the Internet as well as in person, where people in similar situations join together. From early examples in self-driven legal practice and home-spun advice, the connotations of the word have spread and often apply particularly to education, business, psychology and psychotherapy, commonly distributed through the popular genre of self-help books. According to the APA Dictionary of Psychology, potential benefits of self-help groups that professionals may not be able to provide include friendship, emotional support, experiential knowledge, identity, meaningful roles, and a sense of belonging.
Groups associated with health conditions may consist of patients and caregivers. As well as featuring long-time members sharing experiences, these health groups can become lobby groups and clearing-houses for educational material. Those who help themselves by learning about health problems can be said to exemplify self-help, while self-help groups can be seen more as peer-to-peer support.
Within classical antiquity, Hesiod's Works and Days "opens with moral remonstrances, hammered home in every way that Hesiod can think of." The Stoics offered ethical advice "on the notion of eudaimonia — of well-being, welfare, flourishing." The genre of mirror-of-princes writings, which has a long history in Greco-Roman and Western Renaissance literature, represents a secular cognate of Biblical wisdom-literature. Proverbs from many periods, collected and uncollected, embody traditional moral and practical advice of diverse cultures.
The hyphenated compound word "self-help" often appeared in the 1800s in a legal context, referring to the doctrine that a party in a dispute has the right to use lawful means on their own initiative to remedy a wrong.
For some, George Combe's "Constitution, in the way that it advocated personal responsibility and the possibility of naturally sanctioned self-improvement through education or proper self-control, largely inaugurated the self-help movement;" In 1841, an essay by Ralph Waldo Emerson, entitled Compensation, was published suggesting "every man in his lifetime needs to thank his faults" and "acquire habits of self-help" as "our strength grows out of our weakness." Samuel Smiles (1812–1904) published the first self-consciously personal-development "self-help" book — entitled Self-Help — in 1859. Its opening sentence: "Heaven helps those who help themselves", provides a variation of "God helps them that help themselves", the oft-quoted maxim that had also appeared previously in Benjamin Franklin's Poor Richard's Almanac (1733–1758). In the 20th century, "Carnegie's remarkable success as a self-help author" further developed the genre with How to Win Friends and Influence People in 1936. Having failed in several careers, Carnegie became fascinated with success and its link to self-confidence, and his books have since sold over 50 million copies. Earlier in 1902 James Allen published As a Man Thinketh, which proceeds from the conviction that "a man is literally what he thinks, his character being the complete sum of all his thoughts." Noble thoughts, the book maintains, make for a noble person, whilst lowly thoughts make for a miserable person; and Napoleon Hill's Think and Grow Rich (1937) described the use of repeated positive thoughts to attract happiness and wealth by tapping into an "Infinite Intelligence".
Dr Neville Yeomans, an Australian psychiatrist, clinical sociologist, psychologist and barrister pioneered self-help and mutual help in Australia through his pioneering work at Australia's first therapeutic community Fraser House (1959–1968), an 80-bed residential unit in North Ryde Sydney; and former inmates of this unit started many self-help groups around Sydney.
In the final third of the 20th century "the tremendous growth in self-help publishing...in self-improvement culture" really took off — something which must be linked to postmodernism itself — to the way "postmodern subjectivity constructs self-reflexive subjects-in-process." Arguably at least, "in the literatures of self-improvement...that crisis of subjecthood is not articulated but enacted — demonstrated in ever-expanding self-help book sales."
The conservative turn of the neoliberal decades also meant a decline in traditional political activism, and increasing "social isolation; Twelve-Step recovery groups were one context in which individuals sought a sense of community...yet another symptom of the psychologizing of the personal" to more radical critics. Indeed, "some social theorist [sic] have argued that the late-20th century preoccupation with the self serves as a tool of social control: soothing political unrest...[for] one's own pursuit of self-invention."'
Within the context of the market, group and corporate attempts to aid the "seeker" have moved into the "self-help" marketplace, with LGATs and psychotherapy systems represented. These offer more-or-less prepackaged solutions to instruct people seeking their own individual betterment, just as "the literature of self-improvement directs the reader to familiar frameworks...what the French fin de siecle social theorist Gabriel Tarde called 'the grooves of borrowed thought'."
At the start of the 21st century, "the self-improvement industry, inclusive of books, seminars, audio and video products, and personal coaching, [was] said to constitute a 2.48-billion dollars-a-year industry" in the United States alone. By 2006, research firm Marketdata estimated the "self-improvement" market in the U.S. as worth more than $9 billion — including infomercials, mail-order catalogs, holistic institutes, books, audio cassettes, motivation-speaker seminars, the personal coaching market, weight-loss and stress-management programs. Marketdata projected that the total market size would grow to over $11 billion by 2008. In 2012 Laura Vanderkam wrote of a turnover of 12 billion dollars. In 2013 Kathryn Schulz examined "an $11 billion industry".
Self-help and professional service delivery
Self-help and mutual-help are very different from — though they may complement — service delivery by professionals: note for example the interface between local self-help and International Aid's service delivery model.
Conflicts can and do arise on that interface, however, with some professionals considering that "the twelve-step approach encourages a kind of contemporary version of 19th-century amateurism or enthusiasm in which self-examination and very general social observations are enough to draw rather large conclusions."
The rise of self-help culture has inevitably led to boundary disputes with other approaches and disciplines. Some would object to their classification as "self-help" literature, as with "Deborah Tannen's denial of the self-help role of her books" so as to maintain her academic credibility, aware of the danger that "writing a book that becomes a popular success...all but ensures that one's work will lose its long-term legitimacy."
Placebo effects can never be wholly discounted. Thus careful studies of "the power of subliminal self-help tapes...showed that their content had no real effect...But that's not what the participants thought." "If they thought they'd listened to a self-esteem tape (even though half the labels were wrong), they felt that their self-esteem had gone up. No wonder people keep buying subliminal tape: even though the tapes don't work, people think they do." One might then see much of the self-help industry as part of the "skin trades. People need haircuts, massage, dentistry, wigs and glasses, sociology and surgery, as well as love and advice." — a skin trade, "not a profession and a science" Its practitioners would thus be functioning as "part of the personal service industry rather than as mental health professionals." While "there is no proof that twelve-step programs 'are superior to any other intervention in reducing alcohol dependence or alcohol-related problems'," at the same time it is clear that "there is something about 'groupishness' itself which is curative." Thus for example "smoking increases mortality risk by a factor of just 1.6, while social isolation does so by a factor of 2.0...suggest[ing] an added value to self-help groups such as Alcoholics Anonymous as surrogate communities."
Some psychologists advocate a positive psychology, and explicitly embrace an empirical self-help philosophy; "the role of positive psychology is to become a bridge between the ivory tower and the main street — between the rigor of academe and the fun of the self-help movement." They aim to refine the self-improvement field by way of an intentional increase in scientifically sound research and well-engineered models. The division of focus and methodologies has produced several subfields, in particular: general positive psychology, focusing primarily on the study of psychological phenomenon and effects; and personal effectiveness, focusing primarily on analysis, design and implementation of qualitative personal growth. This includes the intentional training of new patterns of thought and feeling. As business strategy communicator Don Tapscott puts it, "The design industry is something done to us. I'm proposing we each become designers. But I suppose 'I love the way she thinks' could take on new meaning."
Scholars have targeted self-help claims as misleading and incorrect. In 2005 Steve Salerno portrayed the American self-help movement—he uses the acronym SHAM: the Self-Help and Actualization Movement—not only as ineffective in achieving its goals, but also as socially harmful. "Salerno says that 80 percent of self-help and motivational customers are repeat customers and they keep coming back 'whether the program worked for them or not'." Others similarly point out that with self-help books "supply increases the demand... The more people read them, the more they think they need them... more like an addiction than an alliance."
Self-help writers have been described as working "in the area of the ideological, the imagined, the narrativized.... although a veneer of scientism permeates the[ir] work, there is also an underlying armature of moralizing."
In the media
Parodies and fictional analogies
The self-help world has become the target of parodies. Walker Percy's odd genre-busting Lost in the Cosmos has been described as "a parody of self-help books, a philosophy textbook, and a collection of short stories, quizzes, diagrams, thought experiments, mathematical formulas, made-up dialogue". In their 2006 book Secrets of The Superoptimist, authors W.R. Morton and Nathanel Whitten revealed the concept of "superoptimism" as a humorous antidote to the overblown self-help book category. In his comedy special Complaints and Grievances (2001), George Carlin observes that there is "no such thing" as self-help: anyone looking for help from someone else does not technically get "self" help; and one who accomplishes something without help, did not need help to begin with. In Margaret Atwood's semi-satiric dystopia Oryx and Crake, university literary studies have declined to the point that the protagonist, Snowman, is instructed to write his thesis on self-help books as literature; more revealing of the authors and of the society that produced them than genuinely helpful.
- APA Dictionary of Psychology, 1st ed., Gary R. VandenBos, ed., Washington: American Psychological Association, 2007.
- Micki McGee,. Self-Help, Inc.: Makeover culture in American Life (Oxford 2005) p. 188
- Steve Salerno (2005) Sham: How the Self-Help Movement Made America Helpless, ISBN 1-4000-5409-5 pp. 24–25
- John Boardman et al eds., The Oxford History of the Classical World (Oxford 1991), p. 94
- Boardman, p. 371
- The Oxford English Dictionary (2nd edition, 1989) traces legal usage back to at least 1875; whereas it detects "self-help" as a moral virtue as early as 1831 in Carlyle's Sartor Resartus.
- John H. Wyle, Phrenology (2004) p. 189
- Ralph Waldo Emerson, Compensation (1841) p. 22 Essays
- Steven Starker, Oracle at the Supermarket (2002) p. 63
- O'Neil, William J. (2003). Business Leaders & Success: 55 Top Business Leaders & How They Achieved Greatness. McGraw-Hill Professional. pp. 35–36. ISBN 0-07-142680-9
- Starker, Steven (2002). Oracle at the Supermarket: The American Preoccupation With Self-Help Books. Transaction Publishers. p. 62. ISBN 0-7658-0964-8
- Les Spencer, 2005. Cultural Keyline – The Life Work of Dr Neville Yeomans. Internet Site Accessed May 2013. http://eprints.jcu.edu.au/17432/
- McGee, p. 12
- Elizabeth Deeds Ermath, Sequel to History (Princeton 1992) p. 58
- McGee, p. 177
- Mcgee, p. 97
- McGee, p. 22–3
- Coon, Dennis (2004). Psychology: A Journey. Thomson Wadsworth. pp. 520, 528, 538. ISBN 0-534-63264-5. "... programs that claim to increase self-awareness and facilitate constructive personal change."
- McGee, pp. 160–2
- Micki McGee, Self-Help, Inc.: Makeover Culture in American Life (Oxford 2005) p. 11
- "Self-Improvement Market in U.S. Worth $9.6 Billion" (Press release). PRWeb. September 21, 2006. Retrieved 2008-12-18. "Marketdata Enterprises, Inc., a leading independent market research publisher, has released a new 321-page market study entitled: The U.S. Market For Self-Improvement Products & Services."
- Vanderkam, Laura (Autumn 2012). "The Paperback Quest for Joy: America's unique love affair with self-help books". City Journal (New York: Manhattan Institute for Policy Research). Retrieved 2013-01-02. "Today, more than 45,000 self-help titles are in print, and the self-improvement industry does $12 billion worth of business each year."
- Schulz, Kathryn (2013-01-06). "The Self in Self-Help: We have no idea what a self is. So how can we fix it?". New York Magazine (New York Media, LLC). ISSN 0028-7369. Retrieved 2013-01-11. "We have, however, developed an $11 billion dollar industry dedicated to telling us how to improve our lives."
- Paper on self-help processes
- Lennard J. Davis, Obsession: A History (London 2008) p. 171
- McGee, p. 195 and 245
- Eliot R. Smith/Diane M. Mackie, Social Psychology (Hove 2007) p. 264
- Smith/Mackie, p. 265
- John O'Neill, Sociology as a Skin Trade (London 1972) p. 6
- O'Neill, p. 7
- McGee, p. 229
- Nicholas Bakalar 2006, in Davis, p. 178-9
- Eric Berne, A Layman's Guide to Psychiatry and Psychoanalysis(Penguin 1976) p. 294
- Daniel Goleman, Emotional Intelligence (London 1996) p. 178
- Tal Ben-Shachar, "Giving Positive Psychology Away" in C. R. Snyder et al, Positive Psychology (Sage 2010) p. 503
- Edge.org question center: Scientific concepts and cognitive toolkits, page 7
- Vicki Kunkel, Instant Appeal (2009) p. 94
- R. J. McAllister, Emotion: Mystery or Madness? (2007) pp. 156–7
- Davis, p. 173
- Buckley, C (1998). God Is My Broker, A Monk-Tycoon Reveals the 7 1/2 Laws of Spiritual and Financial Growth. Random House. pp. Page 185. ISBN 0-06-097761-2.
- Schulz, Kathryn (2013-01-06). "The Self in Self-Help: We have no idea what a self is. So how can we fix it?". New York Magazine (New York Media, LLC). ISSN 0028-7369. Retrieved 2013-01-11. "[...] the underlying theory of the self-help industry is contradicted by the self-help industry’s existence."
- Lost in the Cosmos: The Last Self-Help Book. New York: Farrar, Straus, 1983.
- Walker Percy's Weirdest Book
- Carlin, George (2001-11-17). Complaints and Grievances (DVD). Atlantic Records.