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|Origin||Murfreesboro, Tennessee, United States|
|Labels||Zoo Entertainment, Spongebath, DreamWorks|
|Associated acts||Wired All Wrong|
|Past members||Timm Nobles
Self (sometimes written sElf or SeLF) is an American alternative pop/rock band from Murfreesboro, Tennessee and largely the brainchild of writer, singer, producer, and multi-instrumentalist Matt Mahaffey.
The band currently consists of Chris James (keyboards, piano, samplers, guitar, backing vocals), Mac Burrus (bass guitar, keyboards, horns, backing vocals), and Jason Rawlings (Drums). Past members include Matt's brother, Mike Mahaffey (lead guitar, keyboards, vocals) and Timm Nobles (bass guitar).
Matt Mahaffey is proficient in almost all of the instruments that Self uses and plays most of the instruments on the albums; the other members contribute occasional parts on albums and participate in live performances.
Band history 
Self got their start with founders Matt and Mike Mahaffey recording songs in their home. The band's debut album, Subliminal Plastic Motives, was released in 1995 on the Spongebath Records, a label the Mahaffeys helped found. During this early period, the band featured Matt on vocals/guitar, his brother Mike on lead guitar, bassist Tim Nobles, keyboardist Chris James, and drummer Jason Rawlings. The album was followed by The Half-Baked Serenade in 1996 and an album released for free via the Internet in 1997 called Feels Like Breakin' Shit. By now, bassist Timm Nobles was replaced by Mac Burrus (formerly of Murfreesboro rock band The Plain). Nobles, along with local songwriter Rick Perry and electronic producer Otis Brown, would start Rigger, a prominent electronic side project. An Self EP titled Brunch (1998) and the album Breakfast with Girls (1999) were co-released by the Spongebath and DreamWorks labels. Back at Spongebath, Self released Gizmodgery in 2000, an album created entirely with children's toy instruments. That same year, Self released two more free Internet-only albums, Self Goes Shopping and Selfafornia.
In 2005, Self again released an album for free on the Internet. Porno, Mint & Grime consists of demos recorded during the 2001-2004 sessions for the album Ornament and Crime which has not yet been released, and for all intents and purposes is considered a dead project.
Self covered "Shame" on the Depeche Mode tribute album "For the Masses" in 1998. They also recorded a cover of "Ana Ng," for the They Might Be Giants tribute album Hello Radio: The Songs of They Might Be Giants, released July 2006.
Unreleased Music 
An album entitled Ornament and Crime was completed in 2004 and was set to become the band's fifth commercial release. When Universal Music Group acquired DreamWorks Records, the band's label at the time, the album was shelved indefinitely. A few songs from Ornament and Crime have been featured on the band's MySpace, but there is still no projected release date.
A DVD has also been completed, but due to legal reasons, remains unreleased. The performance includes a cover of AC/DC's hit song "Back in Black," which has not yet been approved. Several videos of songs from the DVD, including the "Back in Black" cover, have been posted online on Mahaffey's MySpace and YouTube profiles.
Recent Activity (2005-present) 
Due to the difficulty getting music released and lack of interest from labels and the public, the future of Self is uncertain. Lead guitarist Mike died in May 2005, and his role in the band has yet to be filled, though the remaining members played a show in his honor on October 9, 2005. They have performed since as a full band and Matt has appeared in solo performances.
Members of the band have been working on other projects. Jason has been drumming for the band Suburban Tragedy, and Matt has formed a new band, Wired All Wrong, with God Lives Underwater member Jeff Turzo. Wired All Wrong released their first album, Break Out The Battle Tapes on September 12, 2006.
On January 13, 2007 Matt announced on his MySpace blog that a new Self album, tentatively titled Super Fake Nice, was in the works. In late 2008, several new tracks appeared on Matt's MySpace. On May 19, 2010, Self released the single "Could You Love Me Now?" for digital download. As of July 2011, the new studio is almost complete and Matt is considering Kickstarter.com as a way to fund a new album. On 30 November, 2011, Self made available the track "Looks and Money" for digital download. Matt Mahaffey started production on a new Self album on 15 December, 2011.
Self played a sold-out reunion show in Nashville on December 29, 2012 at the Exit/Inn. (Fl. Oz. guitarist Brian Rogers filled Mike Mahaffey's guitar slot.) A new sampler of Self music was also released via the internet in 2012, hyping up fans for a soon-to-be-released new album.
|1995||Subliminal Plastic Motives
||Zoo / Spongebath|
|1996||The Half-Baked Serenade
|1997||Feels Like Breakin' Shit
||Spongebath / DreamWorks|
|1999||Breakfast with Girls
||DreamWorks / Spongebath|
|Self Goes Shopping
|2004||Ornament and Crime
|2005||Porno, Mint & Grime
||Not on label|
- Brunch (1998)
- "Cannon" (1995) Spongebath Records
- "So Low" (1996) BMG
- "KiDdies"/"Suzie Q Sailaway" (1999) DreamWorks Records
- "Meg Ryan" (1999) DreamWorks Records
- "Could You Love Me Now?" (2010) Self Digital
- Self mini bio at allmusic
- "For the Masses".
- Matt Mahaffey mini biography
- "Matt Mahaffey interview with Rocksellout.com". Rocksellout.com. Retrieved November 13, 2009.
- Allmusic - Self biography
- Matt Mahaffey / Self MySpace page
- Self's discography at the Discogs database