Sendo
 |
|
| Former type | Public |
|---|---|
| Founded | 1998[1] |
| Founder(s) | Hugh Brogan[2] |
| Defunct | June 29, 2005 |
| Headquarters | Birmingham, England[3] |
| Key people | Hugh Brogan (CEO), Robert Pocknell (Group General Counsel)[4] |
| Employees | 300[1] |
Sendo was a British Birmingham, England-based manufacturer and supplier of mobile phones founded in 1998.[1] The company went into administration in June 2005 and its technology was bought by Motorola.[5]
The company specialised in low-cost handsets aimed primarily at the pay-as-you-go markets and also high-end Symbian smartphones.[6]
Contents |
[edit] History
Sendo was created in 1999 by mobile phone experts from Philips and Motorola.[1] In February 2001, Microsoft announced a partnership, in which Microsoft bought $12m of Sendo shares (10%[1]) and a seat on the board.[citation needed] Sendo was to be Microsoft's "go to market partner" for the Stinger smartphone platform that would become Smartphone 2002.
Microsoft was to deliver code for the StingerOS by June and the first prototype, the Sendo Z100, was delivered.[7] Sendo manage to ship an SDK,[8] but by December not enough code had been delivered and, without any products to sell, Sendo couldn't raise any money from sales or venture capitalists. Microsoft also declined a further cash injection. Sendo dropped Microsoft[9] and opted to go with Symbian[10] but eventually went bankrupt.
Under the deal with Microsoft, "Microsoft would obtain an irrevocable, royalty free license to use Sendo's Z100 intellectual property, including rights to make, use, or copy the Sendo Smartphone to create other Smartphones and to, most importantly for Microsoft, sublicense those rights to third parties." A product based on the Sendo Z100 was soon after (2002–2003) released by Orange as the Orange SPV 100,[11] manufactured by HTC as the HTC Canary, the first Windows Mobile smartphone.
Sendo sued Microsoft in December 2002, alleging it stole proprietary technology and trade secrets and used those to launch itself into the mobile phone market.[12]
Microsoft denied the allegations and in February 2003 filed a counter suit alleging breach of contract. A trial was scheduled for early 2005 but an out of court settlement was reached in September 2004, in which there was a "monetary component" and Microsoft giving up its stake of Sendo.[13] In June 2006 Sendo sued then Orange.[11]
In September 2003 Microsoft and Sendo dropped their suites and announced that Microsoft gave up shares on Sendo.[4]
In 2004 Sendo sold 5 million devices[2] and was mentioned with some other major mobile phone manufacturers showing interest in using Nvidia's GoForce graphic chips.[2]
In March 2005 Sendo object by the European Commission against Ericsson about their patent and license management after being sued.[14]
At the time Motorola overtook the developers and their patents, they hold 50 valid patent and 40 waiting for approval.[2]
[edit] Models
- Sendo J520[15]
- Sendo K1
- Sendo M550[16]
- Sendo M551 (in America)
- Tevion MD 7300 (in Germany)
- Sendo M570[17]
- Sendo P600
- Sendo S1
- Sendo S200[18]
- Sendo S251
- Sendo S300
- Sendo S360
- Sendo S330
- Sendo S600[17]
- Sendo SV663[6]
- Sendo X
- Sendo X2 (canceled)
- Sendo Z100 (canceled)
[edit] Further reading
- Magee, Michael ‘Mike’ (17 February 2003). "Sendo, Microsoft & HTC — the mysteries just grow: Times are all wrong on the Smartphone front". The Inquirer. http://www.theinquirer.net/inquirer/news/1039161/sendo-microsoft-and-htc--the-mysteries-just-grow. Retrieved 2011-10-28.
[edit] References
- ^ a b c d e Arnold, James (20 March 2002). "Sendo: Britain's mobile maverick". BBC. http://news.bbc.co.uk/2/hi/business/1879309.stm. Retrieved 16 January 2011.
- ^ a b c d Klaß, Christian (29 June 2005). "Sendo am Ende? Motorola übernimmt Entwickler (Update)" (in German). Golem.de. http://www.golem.de/0506/38945.html. Retrieved 15 January 2011.
- ^ "Industry's mobile hopes". BBC. 23 March 2001. http://news.bbc.co.uk/2/hi/business/1237079.stm. Retrieved 16 January 2011.
- ^ a b Pakalski, Ingo (13 September 2001). "Microsoft: Keine Beteiligung mehr an Handy-Hersteller Sendo" (in German). Golem.de. http://www.golem.de/0409/33522.html. Retrieved 15 January 2011.
- ^ Kewney, Guy (30 June 2005), Sendo: why it went titsup — Motorola’s Sendo takeover: Takeover may give Motorola a higher European profile, UK: The Register, archived from the original on 20 October 2011, http://webcache.googleusercontent.com/search?q=cache:GPOdafjcmNoJ:www.theregister.co.uk/2005/06/30/motorola_sendo_takeover/, retrieved 2011-10-28
- ^ a b c "Sendo X". Mobile Gazette. 28 October 2003. http://www.mobilegazette.com/sendo-x.htm. Retrieved 16 January 2011.
- ^ Ihlenfeld, Jens (23 July 2001). "Microsoft beteiligt sich an Handy-Hersteller" (in German). Golem.de. http://www.golem.de/0107/14978.html. Retrieved 15 January 2011.
- ^ Orlowski, Andrew (10 September 2002), Sendo ships self-destructing Stinker phone SDK — Mission: Improbable, UK: The Register, archived from the original on 3 September 2011, http://webcache.googleusercontent.com/search?q=cache:vxoyoC2TU1gJ:www.theregister.co.uk/2002/09/10/sendo_ships_selfdestructing_stinker_phone/print.html, retrieved 2011-10-28.
- ^ Orlowski, Andrew (21 November 2002), What sank Sendo’s Stinker?: Back to the chalkboard for Microsoft phones, UK: The Register, archived from the original on 18 October 2011, http://webcache.googleusercontent.com/search?q=cache:jytpXFWm_-8J:www.theregister.co.uk/2002/11/21/what_sank_sendos_stinker/, retrieved 2011-10-28.
- ^ Cullen, Drew (21 November 2002), Sendo junks MS smartphone, joins Nokia camp: Joins Nokia Series 60 club, UK: The Register, archived from the original on 17 October 2011, http://webcache.googleusercontent.com/search?q=cache:7_gsMRvVptQJ:www.theregister.co.uk/2002/11/21/sendo_junks_ms_smartphone_joins/print.html, retrieved 2011-10-28.
- ^ a b Donath, Andreas (6 June 2003). "Sendo verklagt Orange UK wegen Smartphone SVP" (in German). Golem.de. http://www.golem.de/0306/25830.html. Retrieved 15 January 2011.
- ^ Orlowski, Andrew (6 January 2003), Microsoft's masterplan to screw phone partner — full details: Sendo in the clowns, UK: The Register, archived from the original on 20 October 2011, http://webcache.googleusercontent.com/search?q=cache:cNxvnO5pIdsJ:www.theregister.co.uk/2003/01/06/microsofts_masterplan_to_screw_phone/, retrieved 2011-10-28.
- ^ Smith, Anthony ‘Tony’ (13 September 2004), Sendo, MS settle: Microsoft settles Sendo 'tech theft' lawsuit: Microsoft settles Sendo 'tech theft' lawsuit — Both sides 'happy', UK: The Register, http://www.theregister.co.uk/2004/09/13/sendo_ms_settle/print.html, retrieved 2011-10-28
- ^ Pakalski, Ingo (24 March 2005). "Sendo beschwert sich wegen Ericsson bei der EU" (in German). Golem.de. http://www.golem.de/0503/37130.html. Retrieved 15 January 2011.
- ^ Pakalski, Ingo (28 November 2001). "Dualband-Handy Sendo J520 mit WAP 1.2.1" (in German). Golem.de. http://www.golem.de/0111/17184.html. Retrieved 15 January 2011.
- ^ Pakalski, Ingo (19 February 2003). "Sendo stellt Klapp-Handy M550 vor (Update)" (in German). Golem.de. http://www.golem.de/0302/24059.html. Retrieved 15 January 2011.
- ^ a b Pakalski, Ingo (26 February 2004). "Zwei neue Mobiltelefone von Sendo für Einsteiger" (in German). Golem.de. http://www.golem.de/0402/29963.html. Retrieved 15 January 2011.
- ^ Donath, Andreas (26 February 2001). "Wandlungsfähiges preiswertes Einsteigerhandy von Sendo" (in German). Golem.de. http://www.golem.de/0102/12570.html. Retrieved 15 January 2011.
