Sephora

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Sephora
Division of holding company
Industry Consumer goods
Founded 1970[1]
Founder Dominique Mandonnaud[1]
Headquarters Paris, France
Products Cosmetics & beauty
Revenue €1.94 billion (2012)
Parent LVMH
Website www.sephora.com

Sephora is a French brand and chain of cosmetics stores founded in Paris in 1970.[2][3]

Overview[edit]

Sephora originates from "sephos" (Greek for "beauty") and the name Zipporah, the exceptionally beautiful wife of Moses in the Book of Exodus.[1] Zipporah in the Greek Old Testament (LXX or Septuagint) is rendered Σεπφώρα Sephora. The Sephora logo is a white "S"-shaped flame against a black background.

History[edit]

Sephora opened its first United States store in New York City in 1998.[4][5] Its North American headquarters is located in San Francisco, with corporate offices in New York City and Montréal. Featuring more than 200 brands,[6] along with its own private label, Sephora offers beauty products including makeup, skincare, body, fragrance, color, and haircare. Sephora is owned by Louis Vuitton and Moet Hennessy LVMH as of 1997.[3][7]

Sephora launched its online store to the U.S. in 1999 and into Canada in 2003.[4] Sephora currently operates over 1,700 stores in 30 countries worldwide generating over $4 billion in revenue as of 2013 (according to Forbes).[3][8] As of September 2013, the Sephora at Champs Élysées in Paris, France, attracts over six million people a year.[9]

In 2000, Sephora.com purchased the assets of Eve.com for "high six-figures".[10][11]

In 2010, Women's Wear Daily named Sephora the specialty retailer of the year.[12][13]

On 1 January 2014, Calvin McDonald replaced David Suliteanu as president and chief executive officer of Sephora Americas. Suliteanu was named CEO of Kendo Brands, another business in the LVMH portfolio.[14]

Brands[edit]

Sephora features a variety of beauty products from over more than 100 brands including NARS, Make Up For Ever, Urban Decay, Sunday Riley Skincare, Tatcha Aburatorigami,[15] and Too Faced Cosmetics. Sephora also features its own make-up, skincare, and beauty tools and accessories. Packaging for the line features the company's elongated flame logo in standard black print.

In 2013, the brand debuted fragrance collections with Mary-Kate and Ashley Olsen, and a makeup line with Marc Jacobs.[13]

Sephora Inside JCPenney[edit]

In October 2006, Sephora began opening stores inside JCPenney. Sephora inside JCPenney features some of the same makeup, skincare, and fragrance brands as well as its own product line found in stand alone stores nationwide. There are more than 400 Sephora locations in JCPenney stores across the country.[3][16]

References[edit]

  1. ^ a b c "About Sephora". Sephora. Retrieved 5 June 2011. 
  2. ^ SHERMAN, LAUREN. "Inside Sephora’s Branded Beauty Strategy". Business of Fashion. 
  3. ^ a b c d Loeb, Walter. "Sephora: Department Stores Cannot Stop Its Global Growth". Forbes. Retrieved 3 January 2014. 
  4. ^ a b "About Sephora". Sephora. Retrieved 23 March 2015. 
  5. ^ "Sephora". New York Magazine. Retrieved 24 October 2011. 
  6. ^ Wood Rudolph, Heather (19 February 2015). "Interview Insider: How to Get Hired at Sephora". Cosmopolitan. Retrieved 24 July 2015. 
  7. ^ Born, Pete (24 October 2013). "Calvin McDonald Named CEO of Sephora Americas". WWD. Retrieved 24 October 2013. 
  8. ^ "Sephora.com: About Us". Sephora. Retrieved 17 August 2012. 
  9. ^ MASIDLOVER, NADYA. "Paris Casts A Shadow Over Hours At Sephora". Wall Street Journal. 
  10. ^ Marsh, Lisa. "ARNAULT’S SEPHORA BUYS BUSTED EVE.COM". NY Post. 
  11. ^ Miles, Stephanie. "Sephora.com Buys Assets Of Defunct E-Tailer Eve.com". Wall Street Journal. 
  12. ^ "WWD 2011 Beauty Inc Awards: Retailer of the Year". Women's Wear Daily. 
  13. ^ a b Hamilton, Anita (4 January 2012). "How an Upstart Beauty Company Broke into the Big Leagues Read more: How an Upstart Beauty Company Broke into the Big Leagues - Ideas for Small Business". Time. 
  14. ^ "McDonald Named Sephora Americas President/CEO, Suliteanu To Become Kendo Brands CEO". Beauty Store Business Magazine. 
  15. ^ "TATCHA Skin Care | Sephora". TATCHA Skin Care | Sephora. Sephora.com. 14 September 2014. Retrieved 14 September 2014. 
  16. ^ "Sephora inside jcp". 

External links[edit]