Sephora
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This article relies on references to primary sources or sources affiliated with the subject, rather than references from independent authors and third-party publications. Please add citations from reliable sources. (October 2011) |
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| Type | Division of holding company (LVMH) |
|---|---|
| Industry | Consumer goods |
| Founded | 1969[1] |
| Founder(s) | Sephora Parsi[1] |
| Headquarters | Paris, France |
| Products | Cosmetics & beauty |
| Revenue | €1.1 billion (2010) |
| Parent | LVMH Moët Hennessy • Louis Vuitton S.A. |
| Website | www.sephora.com |
Sephora is a chain of cosmetics stores founded in France in 1970[1] and acquired by Paris-based conglomerate LVMH (Louis Vuitton and Moet Hennessy) in 1997. The Sephora chain includes more than 750 stores in 17 countries. Carrying over 250 brands, including Sephora's own private label, the store offers cosmetic and beauty items that include makeup, skin care, fragrance, bath and body, hair product, and hair and make-up tools.
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[edit] Overview
Sephora opened its first United States store in New York City in 1998.[2][3] Its North American headquarters are located in San Francisco, with marketing offices in New York City and Montréal. Sephora is owned by the Paris-based Moet Hennessy Louis Vuitton (LVMH). Sephora is known for their sampling program and for their lifetime return policy.[citation needed] If you purchase a particular brand and if a certain location does not carry that brand, they will still accept the product under their return policy.
In 1999, Sephora launched its online shop[2] available in nine countries.[4]
[edit] Name and logo
Sephora is a combination of "sephos", which is Greek for "beauty" and the name Zipporah, the exceptionally beautiful wife of Moses in the Book of Exodus.[1] The name Zipporah in the Greek Old Testament (LXX or Septuagint) is rendered, Σεπφώρα Sephora. The Sephora logo is a white "S" shaped flame against a black background.
[edit] Sephora Beauty Insider
The Sephora Beauty Insider is a rewards program that offers customers coupons, discounts, and points (to redeem for deluxe size samples) for frequent buyers. The program is available to all Sephora customers and is free for sign-up. Each dollar spent is equal to one point, every one hundred points offers a free "deluxe" sample-size product (from a luxury brand). There is also a 500 point redemption level, which usually consists of a boxed set of multiple samples. Beauty Insider members also receive sample-size gifts on their birthday. When a member spends $350 in one calendar year, they are upgraded to a Very Important Beauty Insider membership (V.I.B) and will retain that status throughout the following year6.
[edit] Sephora's private label
The cosmetics store launched its private label featuring make-up, skin care, and other beauty tools and accessories. Packaging for the line features the company's elongated flame logo in standard black print.
[edit] Sephora inside JCPenney
In April 2006, Sephora joined JCPenney to sell cosmetics in its stores. The JCPenney version of Sephora is a "store within a store" concept.[5] The first five "Sephora inside JCPenney" stores opened in October 2006. These stores, which are smaller than the size of a normal Sephora store, carry a more limited selection.
[edit] References
- ^ a b c d "About Sephora". Sephora. http://www.sephora.com/help/about_sephora.jhtml. Retrieved 5 June 2011.
- ^ a b "About Sephora". Sephora. http://www.sephora.com/help/about_sephora.jhtml?location=sephora. Retrieved 24 October 2011.
- ^ "Sephora". New York Magazine. http://nymag.com/listings/beauty/sephora06/. Retrieved 24 October 2011.
- ^ "Sephora.com: International". Sephora. http://www.sephora.com/international.jhtml. Retrieved 5 June 2011.
- ^ "JCPenney press release announcing Sephora partnership". Ir.jcpenney.com. 28 January 2006. http://ir.jcpenney.com/phoenix.zhtml?c=70528&p=irol-newsArticle&ID=841663&highlight=. Retrieved 5 June 2011.
[edit] External links
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