||This article appears to contain a large number of buzzwords. (October 2013)|
|Industry||Computer software, Application lifecycle management, IT management|
|Headquarters||San Mateo, California, U.S.|
|Key people||Greg Hughes, CEO|
|Revenue||US$219 million (2012)|
Serena Software Inc is a US-based software company that provides IT management products to enterprises around the world. Serena solutions offer a process orchestration approach and span the areas of development, DevOps and IT management.
The company provides process-based solutions for managing and automating application development, DevOps and IT operations. The company's revenues are generated through software licenses, maintenance contracts and professional services.
Serena's products and solutions address the following industry segments:
- Deployment automation (SDA)
- IT management
- Request management
- Demand management
- Requirements management (RM)
- Application lifecycle management (ALM)
- Release management (RLM)
- Agile development
- Configuration management (CM)
- Issue & defect management
- IT service management (ITSM)
- Information technology operations (IT Operations)
- Product development
Serena Software acquired Merant Software in 2004 which provided Serena ownership rights to PVCS.
In November 2005, Serena Software announced that it had agreed to be acquired by Silver Lake Partners in a $1.2 billion leveraged buyout transaction. The buyout was announced at a price of $24 per share in cash, and the transaction occurred in 2006. Following the transaction, Silver Lake, a technology focused private equity firm acquired about 70% of the Serena stock. The Silver Lake Partners acquisition resulted in no immediate changes to the executive management team and daily operations continued much as they had before.
In October 2006, Serena announced the acquisition of Pacific Edge Software to enter the emerging project portfolio management (PPM) market. Mariner, a leading provider of Project and Portfolio Management (PPM) solutions was determined to be a good match for Serena's existing portfolio of products. After Pacific Edge, Serena made a number of more minor acquisitions, purchasing prototyping technology from Apptero, requirements management technology from Integrated Chipware and asset discovery technology from Data Sciences Corporation.
John Nugent was appointed CEO in November 2009.
In November 2010, Serena announced a new strategy to orchestrate application delivery with a process-driven approach.
In January 2012, Serena's solutions for Orchestrated IT, Serena Service Manager (SSM) and Serena Release Manager (SRM) were named finalists for the Pink Elephant 2011 Innovation of the Year Award.
In February 2012, Serena Service Manager was named the winner of Pink Elephant’s 2011 Innovation of the Year Award.
Greg Hughes was appointed CEO in January 2013.
During 2013 Serena tried to address falling profits and increase operating margins by reducing its workforce by some 175 employees, hoping to cut operating expenses for the fiscal year 2014. By July the company had total outstanding debt of USD 410 million.
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- The LBO Gang Storms The Valley. Business Week, September 11, 2006
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- Serena Software to buy Pacific Edge. San Francisco Business Times, October 2, 2006
- "Serena Software Acquires Open Source Alternative to Microsoft Project" (Press release). Serena Software. 2008-09-23. Retrieved 2008-09-23.
- "Privately-Held Serena Software Names John Nugent as Chief Executive Officer" (Press release). Serena Software. 2009-11-02. Retrieved 2009-11-02.
- "Serena Software Unveils New Strategy to Orchestrate Application Delivery" (Press release). Serena Software. 2010-11-08. Retrieved 2013-01-02.
- "Serena Software Named Pink Elephant 2011 Innovation of the Year Award Finalist" (Press release). Serena Software. 2012-01-18. Retrieved 2013-01-02.
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- "Serena Software Appoints Greg Hughes as President and Chief Executive Officer" (Press release). Serena Software. 2013-01-14. Retrieved 2013-02-04.
- Serena Software auction continues as Attachmate exits: sources, Reuters
- Serena’s Ownership Change is Complete, (Blog post) Serena Software. April 21, 2014
- Serena Software Inc., now privately held, sharpens focus. Silicon Valley / San Jose Business Journal, September 25, 2006
- Serena Software trying to bring zip to its appeal. San Francisco Business Times, September 22, 2006
- Customs agency in deal with Serena Software. Silicon Valley / San Jose Business Journal, November 28, 2005
- Serena Software Placed In Leaders Quadrant. EFY Times, April 8, 2009
- Serena wins Pink Elephant Innovation Award for ITSM. VitAL Magazine, February 23, 2012
- Serena Software Named in 2012 SD Times 100 List for ALM. SD Times, June 1, 2012