The town is very famous for its durians, which are popularly believed to be the best in Sarawak. This has prompted the Serian District Council to erect a giant monument to this "king of fruits" right in the middle of the market square. However, other monuments such as the tiger and the buffalo statues seem out of place as there are no tigers or buffalos in this district. The town is very well connected to its rich hinterland both by road and by water and thus one can find all sorts of jungle produce available in the jungle produce market but lately, most of these produce were brought in from Kalimantan, Indonesia as the price are cheaper.
There are many waterfalls found in Serian District Sarawak. Ranchan Waterfall is the most famous one, located at about 5 kilometres from Serian town and is accessible easily by road. Simuja Waterfall is another waterfall can be found in Serian but it was damaged badly by logging activities. It is located about 7 kilometres away from town. There is no proper road to the waterfall and visitors have to hike 1-2 kilometres from Serian-Sri Aman trunk road to get there.
The border town, Tebedu (which renamed Bandar Mutiara recently) is located about 50 kilometres away from Serian town. Limestone formations and paddy fields can be seen along the way to Tebedu. Other attraction points of Serian are Gua Tiab Bilanting which is situated at Kampung Pichin and also Bukit Parang which is located at the Borneo-Kalimantan border.
Serian town is one of the busiest towns, especially during fastive seasons. Stores and shops are packed by mainly Bidayuh returning home from Peninsular Malaysia or major towns on Gawai and Christmas holidays.
- "Laporan Kiraan Permulaan 2010". Jabatan Perangkaan Malaysia. p. 35. Retrieved 24 January 2011.