Serious Request

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Logo of Radio 3FM's Serious Request
Glass building, with signs on top and spectators outside
Serious Request house in 2006

Serious Request is a benefit event hosted the week before Christmas each year by Dutch radio station 3FM. The project, begun in 2004, collects money for Red Cross initiatives. During 3FM Serious Request three DJs live in a glass house for six days (five days the first year) on a juice-only fast. They broadcast on the radio throughout the whole 6 days but it's also being transmitted on television. For the first three years, the house was at Neude in Utrecht.

Since 2007, the location of the house has changed each year; in 2011, it was located in Leiden. While the DJs are in residence, they play songs requested by internet-based listeners or visitors. When requesting a song, listeners are expected to donate money to the project; Dutch celebrities also donate money and auction their possessions. The Serious Request project has also been adopted by Belgium, Switzerland, Sweden, Kenya and South Korea.

Overview[edit]

Country Name Organising station Year and location
 Netherlands Serious Request 3FM Year
 Belgium (Flanders) Music For Life Studio Brussel
  • 2006: Leuven
  • 2007: Leuven
  • 2008: Ghent
  • 2009: Ghent
  • 2010: Antwerp
  • 2011: Leuven, Ghent, Antwerp
 Belgium (French Part) Viva For Life RTBF
  • 2013: Liège
 Switzerland (French Part) Couleur Terre Couleur 3
 Switzerland (German Part) Jeder Rappen zählt DRS 3 & SF zwei
 Sweden Musikhjälpen SR P3 & Din gata 100.6
  • 2008: Malmö
  • 2009: Gothenburg
  • 2010: Malmö
  • 2011: Gothenburg
  • 2012: Malmö
  • 2013: Gothenburg
 Kenya Serious Request Ghetto Radio
  • 2008, 2009, 2010, 2011, 2012: Nairobi
 South Korea Serious Request KBS

Request on Tour 2003[edit]

Request on Tour preceded Serious Request. During the last three days of 2003, a "request bus" toured the country to collect money for Villa Pardoes (part of the Efteling, a resort for children with life-threatening illnesses) by playing requested songs in exchange for donations. A total of €16,000 was collected that year.

Serious Request 2004[edit]

Theme – Jouw druppel op een gloeiende plaat[edit]

DJs Rob Stenders and Ruud de Wild left 3FM in 2004, and were replaced by Giel Beelen and Wouter van der Goes. During the interim, station manager Florent Luyckx considered a change in programming to shore up ratings. When the Beslan school hostage crisis ended, the station wanted to aid the victims and their relatives; however, the humanitarian organisation handling the crisis declined their offer. When the station approached the Red Cross, they were told that help was needed in areas not prominent in the news (such as the situation in Darfur, subject of the first Serious Request Project from 20–24 December 2004. Wouter van der Goes, Claudia de Breij and Giel Beelen lived in the house for five days, airing the appeal 24 hours a day and fasting in solidarity with those in Darfur. The show collected €916,000, and received the 2004–05 Marconi Award for best radio program. That year's theme song was "Galvanize" by the Chemical Brothers.

Serious Request 2005[edit]

Theme – Red een kind in Congo: Save a child in the Congo[edit]

Between 19 and 24 December 2005, another glass house was built at the Neude in Utrecht. That year's DJs were Giel Beelen, Gerard Ekdom and Wouter van der Goes. Money was collected for children in the Republic of the Congo, raising a total of €2,203,549 (including €1,000,000 donated by the Dutch government). The appeal received the 2006 Gouden Radio-Oortje for best radio program of the year. That year's theme was "Multiply" by Jamie Lidell.

Daily totals
Day Amount
1 19 December €53,573
2 20 December €137,877
3 21 December €251,281
4 22 December €414,552
6 24 December €2,203,549

Serious Request 2006[edit]

Theme – 30 miljoen landmijnen, daar kun je niet omheen: You can't ignore 30 million land mines[edit]

Outside of glass house at night
Outside of the 2006 house
Studio with Christmas tree and gold-coloured couch
Inside of the house

From 19–24 December 2006, the third consecutive appeal was held. As in the first two appeals, a glass house was built at the Neude in Utrecht. This time, the project collected money for victims of land mines around the world. Giel Beelen, Gerard Ekdom and Sander Lantinga were chosen by listeners between 4 and 8 December to live in the house; nominees also included Claudia de Breij, Paul Rabbering (nl), Coen Swijnenberg and Michiel Veenstra. Prime Minister Jan Peter Balkenende closed the door on 19 December to begin the appeal, telling the DJs and listeners that the Dutch government would donate another €1,000,000 to the project (as it did in 2005) to match Dutch donations.

Daily totals
Day Time Amount
1 19 December 4:30 pm €61,481
2 20 December 4:30 pm €189,935
3 21 December 4:30 pm €353,405
4 22 December 4:30 pm €687,151
6 24 December 5:50 pm €2,648,495*

* Total includes €1,000,000 donation by the Dutch government.

Music for Life (Studio Brussel)[edit]

In addition to 3FM, the Belgian radio station Studio Brussel also participated in the appeal for the first time and DJs from both radio stations occasionally contacted each other. In Belgium, a second glass house was built in Leuven; the DJs living there were Peter Van de Veire, Tomas De Soete and Christophe Lambrecht. After six days €2,419,426 was raised, with €200,000 from the Flemish Government and twice as much from the Federal government; this brought the total for both appeals to €5,067,921.

Walkathon[edit]

To raise additional money, a walkathon was organised. DJ Claudia de Breij walked with her sidekick, Hildedepilde (Hilde Brontsema (nl)), from the Belgian to the Dutch house and Otto-Jan Ham (nl) of Studio Brussel did the same in the opposite direction. During the 211-kilometre (131 mi) walk listeners could sponsor the walkers (with a donation per kilometre) or offer them a place to stay the night or something to eat. All left their houses the morning of 19 December, and arrived at their destinations the afternoon of 24 December. De Breij collected €31,511 during her walk.

Theme song[edit]

The DJs named "Chelsea Dagger" by the Fratellis the theme song of the appeal. The song became popular, and during the night of 23–24 December it was played six times in four hours by request.

Serious Request 2007[edit]

Theme – De wereld schreeuwt om drinkwater: The world is crying for water[edit]

The 2007 appeal moved to The Hague. The three DJs in the glass house were Gerard Ekdom, Rob Stenders and Michiel Veenstra. Coen Swijnenberg hitchhiked from The Hague to Geneva (via Leuven) and back, carrying a bucket with 15 litres (4.0 US gal) of water. Sander Lantinga and Giel Beelen, occupants of the house the previous year, decided not to enter the voting and were unavailable to be chosen; instead, they volunteered to do tasks or errands for donors.

Safe drinking water was chosen as the cause for 2007. The appeal was opened on 19 December 2007 by Prince Willem-Alexander.[1] The Dutch government announced that instead of donating €1,000,000 (as it had in previous years), it would match the amount of money collected from the public.[2] The theme song for 2007 was "Let's Dance to Joy Division" by The Wombats.

Daily totals
Day Time Amount
1 19 December 4:45 pm €102,360
2 20 December 4:45 pm €248,982
3 21 December 4:35 pm €476,337
4 22 December 4:35 pm €842,243
6 24 December 7:40 pm €5,249,466

*Total includes match by the Dutch government

Music For Life[edit]

Studio Brussel again participated in the appeal. From the Martelarenplein in Leuven, DJs Peter Van de Veire, Tomas De Soete and Siska Schoeters, collected €3,649,595 from Belgian listeners (including €1,300,000 from the Flemish government). DJ Otto-jan Ham was scheduled to leave Leuven without money, travelling to The Hague and Geneva carrying a bucket of water without spilling any.

In conjunction with the event, a ship left Essen with a 20,000-litre pool aboard. En route 10 swimmers took turns swimming for 24 hours (the length of the trip), raising €14,000.

Switzerland: Couleur Terre (Couleur 3)[edit]

Swiss radio station Couleur 3 in Geneva joined the appeal; its glass house was located on the rue de la Rôtisserie. In its first year, it collected CHF 400,000 (about €151,000) by playing requests. DJs Yann Zitouni, Émilie Gasc-Milesi and Michel Ndeze hosted six full days of the appeal.

Serious Request 2008[edit]

The Netherlands (Een vluchteling is nergens zonder jouw hulp: Without your aid, a refugee is helpless.)[edit]

Glass House in Breda

For the 2008 Serious Request the glass house was located on the Grote Markt in Breda, inhabited by DJs Giel Beelen, Coen Swijnenberg and Paul Rabbering. The proceeds were directed to help refugees around the world.[3] The Dutch government promised to match donations up to €2.5 million. The theme song, chosen by the DJs, was "Verliefdheid" by Dutch singer Jordy van Loon.

Daily totals
Day Time Amount
1 19 December 4:55 pm €140,523
2 20 December 4:40 pm €327,709
3 21 December 4:35 pm €595,480
4 22 December 4:40 pm €847,223
5 23 December 4:45 pm €1,377,338
6 24 December 8:21 pm €3,137,961
€5,637,961[4]

Music for Life 2008[edit]

Belgian broadcaster VRT also set up a glass house in Ghent. DJs Siska Schoeters, Sofie Lemaire and Tomas de Soete of Studio Brussel lived in the house from 19–24 December. In an event, "Bed on the Run", DJs Linde Merckpoel and Sam de Bruyn hitchhiked from Malmö to Ghent with an IKEA bed.[clarification needed]

Musikhjälpen (Sveriges Radio P3)[edit]

Sweden participated for the first time, with its glass house in Malmö; the appeal was called Musikhjälpen ("Music Aid"). Due to Swedish Christmas celebrations, the appeal began one week earlier. The appeal aired 24 hours daily on SR P3 and Din Gata 100.6; SVT Play and SVT2 aired the appeal on a time-permitting basis. Hosts were Kitty Jutbring, Henrik Torehammar and Ehsan Noroozi. Guests during the six-day marathon included rap artist Timbuktu, Danish actor Mads Mikkelsen and the Swedish national ice-hockey team.[5] The appeal raised a total of 3,016,247 kronor (about €280,000).

Africa (Ghetto Radio, Nairobi)[edit]

Glass building with red-and-white sign and three people in front
Glass house, Nairobi

With the participation of Ghetto Radio, 89.5 FM in Nairobi,[6] Serious Request was held in Kenya with the slogan "On the run, not outta sight". This was the first time the event was held in Africa. The Nairobi glass house was located on the grounds of the Kenyatta International Conference Centre; the three presenters were Angel,[7] Rapcha (also known as "the sayantist")[8] and Muki Garang.[9] Live streaming footage of the event featured on the "This Is Africa" website (part of the Pan-African Ghetto Radio Foundation).[10]

Serious Request 2009[edit]

The Netherlands: "Stop Malaria, Play the Music"[edit]

Glass house with sign and spectators, shadowed by tall church steeple
Glass house in Groningen

The 2009 location for Serious Request was Groningen. DJs Giel Beelen, Gerard Ekdom and Annemieke Schollaardt lived in the glass house. The year's fundraising object was malaria. The house was closed by Princess Máxima on 18 December. VanVelzen's keyboard of and autographed shirts from members of AFC Ajax and FC Groningen were auctioned, and every night a guest staying for one night.

Daily totals
Day Time Amount Guest
1 19 December 4:53 pm €244,668 Thomas Acda
2 20 December 4:52 pm €428,629 Do
3 21 December 4:52 pm €706,174 Youp van 't Hek
4 22 December 4:53 pm €1,058,594 VanVelzen
5 23 December 4:53 pm €1,740,302 Angela Groothuizen
6 24 December 8:20 pm €7,113,447[11] Waylon

Studio Brussel[edit]

Studio Brussel again located its glass house in Ghent and the DJs weare Siska Schoeters, Sam Debruyn and Sofie Lemaire. It raised €3,649,595 (€1,300,000 from the federal and Flemish governments and €2,349,595 from listeners).

Switzerland: Jeder Rappen zählt[edit]

In 2009, an appeal with the slogan Jeder Rappen zählt ("every rappen counts") was held for the first time in Bern, aimed at German-speaking Switzerland. In total, CHF 9.2 million was raised.

Sweden: Musikhjälpen[edit]

Musikhjälpen 2009[12] was held from 14–20 December in Gothenburg. The appeal was again broadcast around the clock on the Internet at SVT Play and on SR P3, and telecast (time permitting) on SVT2. Hosts were Ametist Azordegan, Christer Lundberg and Jason Diakité (Timbuktu). The 144-hour show raised a total of 5,748,442 SEK (approximately €530,000).

Kenya[edit]

The glass house in Nairobi was hit by a tropical rainstorm on 23 December, and the broadcast on Ghetto Radio was halted.

2010[edit]

The Netherlands: "AIDS took their parents; give them their future"[edit]

The 2010 location for Serious Request was Eindhoven. DJs Giel Beelen, Gerard Ekdom and Coen Swijnenberg hosted the appeal. Its theme was AIDS orphans. The Dutch government did not donate because of a stricter budgetary policy; however, many companies and Netherlanders made up the difference and exceeded the old record by several thousand euro. The theme song was BLØF's "Wijd Open" ("Wide Open"), and the most requested song was Martin Solveig's "Hello".

Daily totals
Day Time Amount
1 19 December 8:30 pm €273,745
2 20 December 8:30 pm €494,024
3 21 December 8:30 pm €1,004,986
4 22 December 8:30 pm €1,755,088
5 23 December 8:30 pm €3,128,049
6 24 December 8:30 pm €7,135,707

Studio Brussel[edit]

As in past years Studio Brussel organised Music For Life, siting the glass house on the Groenplaats in Antwerp. The DJs that year were Sofie Lemaire, Sam Debruyn and Tomas De Soete. The appeal was announced on 1 December, World AIDS Day. Bands were invited to play on the roof each evening, the best-known of which was the Editors.

Switzerland: Jeder Rappen zählt[edit]

The appeal in German-speaking Switzerland, Jeder Rappen zählt ("every rappen counts"), helped children in war zones and raised €5,251,835.92. Radio station DRS 3 located the glass house again in Bern. The DJs were Nik Hartmann, Anic Lautenschlager and Tom Gisler. Samih Sawiris added 20 percent to the total from his Sawiris Foundation.

Kenya[edit]

Glass house with brown sign and four people in yellow T-shirts in front
Glass house in Kenya, 2010

The 2010 Kenyan appeal by Ghetto Radio sited its glass house opposite the Hilton Nairobi. Instead of raising money, listeners were encouraged to be tested for HIV.

Sweden: Musikhjälpen[edit]

Musikhjälpen 2010[13] was held from 13–19 December in Malmö. Its theme was the fight against the trafficking of children. The appeal was again broadcast continuously on the Internet at SVT Play and SR P3 radio and time-permitting on SVT2 TV. Its hosts were Martina Thun, Jason Diakité (Timbuktu) and Nour El-Refai. By the morning of 18 December, the previous year's record of 5,748,442 SEK (about €530,000) was broken.

Results
Country Slogan Results Remarks
 Belgium Music For Life €5,020,747 18–24 December
 Netherlands Serious Request €7,135,707 18–24 December
 Sweden Musikhjälpen 12,236,417 SEK (€1,358,032) 13–19 December
 Switzerland Jeder Rappen zählt 8,996,326 CHF (€6,998,532) Held the previous week
 Kenya Serious Request 2,141 people tested for HIV
Total €20,513,018

2011[edit]

The Netherlands: "This One's For Mama"[edit]

Serious Request house in Leiden

With the announcement of the location for Serious Request 2010, the station also announced the location of the 2011 appeal (Leiden). That year, the glass house floated on water.

Daily totals
Day Time Amount Guest
1 19 December 4:50 pm €295,382 Krystl
2 20 December 4:50 pm €662,858 Jörgen Raymann
3 21 December 4:50 pm €1,203,941 Irene Moors
4 22 December 4:50 pm €1,972,140 Britt Dekker
5 23 December 4:50 pm €3,581,305 Jan Kooijman
6 24 December 21:50 €8,621,004 Waylon

Flanders, Sweden and Switzerland also had glass houses for different causes.

Results
Country Slogan Results Remarks
 Belgium (Flanders) Music For Life €7,142,716 Proceeds to combat diarrhoea in children
 Netherlands "This one's for mama" €8,621,004 Proceeds to help mothers affected by war
 Sweden Musikhjälpen
("Music Aid")
€2,004,490.97 Held one week earlier; proceeds to aid education for girls
 Switzerland Jeder Rappen zählt
("Every penny counts")
€5,157,566.71 Held one week earlier; proceeds to aid mothers in distress
 Kenya Serious Request Participates in solidarity; encourages the population to donate blood
Total €22,555,748.51

Serious Request 2012[edit]

South Korea[edit]

For the first time, Serious Request was held in Seoul from 30 Nov. to 2 Dec. 2012. The appeal raised 411,634,460 (about €293,000) for the same goal as The Netherlands'. This benefit-event was organized by the Korean Red Cross in close collaboration with the pubic media, Korean Broadcasting System (KBS)(Korean: 한국 방송 공사, Hanguk Bangsong Gongsa), which is a South Korean radio and television network, founded in 1927.

This benefit-event was aimed at helping those most in need in South Korea by publicizing the newly launched nation-wide campaign, Windmill of Hope(Korean: 희망풍차, Heemang-Poongcha). The Windmill of hope was created by the Korean Red Cross to provide customized integrated human services for the four major vulnerable groups(children the elderly, multicultural families and North Korean settlers) by directly connecting them with Red Cross volunteers and provided emergency livelihood support(housing, medical and educational) for families in crisis. Thus, this benefit-event was named as "Windmill of Hope SR". '

The Netherlands: "Let's hear it for the babies"[edit]

Glass house with many spectators, next to a tall clock tower
Dutch dj's with the final cheque.

The glass house was in Enschede, and the goal was to reduce infant mortality. The host DJs were Giel Beelen, Gerard Ekdom and Michiel Veenstra.

Daily totals
Day Time Amount Guest
1 18 December 8:30 pm Frans Bauer
1 19 December 8:30 pm €910,608 Gers Pardoel
2 20 December 8:30 pm €1,752,907 VanVelzen
3 21 December 8:30 pm €2,958,873 Miss Montreal
4 22 December 8:30 pm €4,292,293 Johnny de Mol
5 23 December 8:30 pm €6,142,180 Ilse DeLange
6 24 December 5:50 pm €8,477,429
6 24 December 9:30 pm €12,251,667

Serious Request 2013[edit]

Netherlands: Let's Clean This Shit Up (Campaign against child death from diarrhea)[edit]

Paul Rabbering (nl) at Serious Request 2013

3FM is broadcasting from Leeuwarden from 18 to 24 December 2013 with DJs Giel Beelen, Paul Rabbering and Coen Swijnenberg. A special theme song was launched by the Dutch band Racoon, titled "Shoes of Lightning".

For eleven days prior to the official broadcasts, i.e. from 7 to 17 December 2013, DJs and so-called "rayonhoofden" ("district heads") traveled throughout the country under the title "Elfprovinciëntocht" ("Eleven provinces tour", referring to the Elfstedentocht). Each day a different province was being called at. The locations were, in order of visits: Utrecht, Drenthe, Zeeland, Overijssel, Limburg, Zuid-Holland, Groningen, Flevoland, Noord-Holland, Gelderland and Noord-Brabant.

On 12 November 2013, 3FM announced that the three DJs who would inhabit the Glass House this year would be Coen Swijnenberg, Giel Beelen and Paul Rabbering. They entered the house on 18 December with Dutch gymnast Epke Zonderland symbolically locking the door, accompanied by a performance of Bastille.

Daily totals
Day Time Amount Guest
1 19 December 8:30 pm €1,039,011 Anna Drijver
2 20 December 8:30 pm €2,343,631 Jan Smit
3 21 December 8:30 pm €3,054,689 Dennis Weening
4 22 December 8:22 pm €4,328,242 Geraldine Kemper
5 23 December 8:20 pm €6,232,307 Jacqueline Govaert and Laura Jansen
6 24 December 5:50 pm €8,629,802 André Kuipers
6 24 December 8:08 pm € > 10.000.000
6 24 December 9:27 pm €12,302,747

References[edit]

  1. ^ "Opening 2007 by the Prince". nu.nl. 
  2. ^ "Kabinet verdubbelt opbrengst 3FM-actie". nu.nl. 21 December 2007. Retrieved 1 October 2011. 
  3. ^ "Radio 3FM – 3FM – Serious Radio". 3fm.nl. Retrieved 23 March 2012. 
  4. ^ Total amount including a €2,500,000 donation by the Dutch government.
  5. ^ "Tidigare år: Musikhjälpen 2008 | Sveriges Radio". Sr.se. 18 December 2008. Retrieved 23 March 2012. 
  6. ^ "GHETTO RADIO 89.5 FM| |YOUR OFFICIAL SHENG STATION". Ghettoradio.co.ke. 14 March 2012. Retrieved 23 March 2012. 
  7. ^ "Serious Request – Meet Angel". YouTube. 17 December 2008. Retrieved 23 March 2012. 
  8. ^ "Serious Request – Meet Rapcha, aka "the Sayantist"". YouTube. 17 December 2008. Retrieved 23 March 2012. 
  9. ^ "Serious Request – Meet Muki". YouTube. 17 December 2008. Retrieved 23 March 2012. 
  10. ^ Staff (16 December 2010). "Serious Request 2010: Breaking the taboo surrounding AIDS". This Is Africa. Ghetto Radio Foundation. Retrieved 1 July 2012. 
  11. ^ "Serious Request levert ruim 7 miljoen euro op". nu.nl. 24 December 2009. 
  12. ^ "Musikhjälpen 2011". Musikhjalpen.se. Retrieved 23 March 2012. 
  13. ^ "Musikhjälpen 2011". Musikhjalpen.se. Retrieved 23 March 2012. 

External links[edit]