Serve (payment system)
Serve is an e-commerce payment system and prepaid debit card introduced by American Express on March 28, 2011. The platform was developed by Revolution Money, which was purchased for US$300 million in 2009 by American Express. Accounts are registered online via serve.com, while transactions are accepted through both Serve's website and mobile apps.
Once registered, users are issued a prepaid card and can transfer money to other users, shop online, and shop in stores. The card can be used anywhere that accepts American Express. Card members can also use their cards to withdraw money from ATMs. Currently, Serve is only available to residents of the United States.
- Melanson, Donald (28 March 2011). "American Express challenges PayPal with 'Serve' digital payment platform". engadget. Retrieved 5 March 2012.
- Sidel, Robin (2011-11-19). "American Express to Acquire Revolution Money". The Wall Street Journal. Retrieved 2013-02-12.
- Davies, Chris (2011-03-28). "American Express Serve digital payments service launches with Android/iOS apps". SlashGear. Retrieved 2013-02-12.
- Johnson, Andrew R. (2011-12-22). "AmEx Looks Beyond Credit Cards". The Wall Street Journal. Retrieved 2013-02-12.