Serve (payment system)

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Serve is an e-commerce payment system and prepaid debit card introduced by American Express on March 28, 2011.[1]

The platform was developed by Revolution Money, which was purchased for US$300 million in 2009 by American Express.[2] Accounts are registered online via, while transactions are accepted through both Serve's website and mobile apps.[3]

Once registered, users are issued a prepaid card and can transfer money to other users, shop online, and shop in stores. The card can be used anywhere that accepts American Express.[4] Card members can also use their cards to withdraw money from ATMs. Currently, Serve is only available to residents of the United States.


  1. ^ Melanson, Donald (28 March 2011). "American Express challenges PayPal with 'Serve' digital payment platform". engadget. Retrieved 5 March 2012. 
  2. ^ Sidel, Robin (2011-11-19). "American Express to Acquire Revolution Money". The Wall Street Journal. Retrieved 2013-02-12. 
  3. ^ Davies, Chris (2011-03-28). "American Express Serve digital payments service launches with Android/iOS apps". SlashGear. Retrieved 2013-02-12. 
  4. ^ Johnson, Andrew R. (2011-12-22). "AmEx Looks Beyond Credit Cards". The Wall Street Journal. Retrieved 2013-02-12. 

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