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Type Private
Industry IT services
Founded March 2000
  • Jordan Lowe
  • Daniel Brosk
Headquarters Chicago, Illinois, United States
Number of locations 6
Key people
Services Colocation, Managed Services, Cloud IaaS, Network Services, Remote Hands
Employees 75+

ServerCentral is an IT hosting provider of colocation, cloud IaaS, IP connectivity, and managed services in data centers in North America, Europe, and Asia. Some of the company’s clients include CDW and Discovery Media.[1][2][3] In 2012, ServerCentral was named one of the fastest-growing private companies in the United States by Inc. Magazine for the third consecutive year.[1]


As college students, Jordan Lowe and Daniel Brosk began hosting services for friends and local businesses on virtual private servers, growing to over 10,000 accounts. Growth spiked when Lowe and Brosk began advertising free domain names in exchange for prepaid hosting accounts on a daily deal website.[2][4] The team switched from manual billing and account creation processes to a lifecycle hosting automation solution from SWsoft, which automated the full customer lifecycle.[5][6]

In 2003, ServerCentral opened data centers in Ashburn, Virginia and San Jose, California. ServerCentral’s private 10-Gigabit IP network connected the data centers.[3] That same year, ServerCentral sponsored services for, an open-source community for the development of PHP scripting.[7]

In 2004 and 2005, ServerCentral expanded to Tokyo and Amsterdam.

In 2005, ServerCentral rebranded its web hosting division to WingSix, and in 2008, sold it to UK2 Group in order to concentrate on managed data center infrastructure.[4][8][9]

In 2009, ServerCentral expanded its data center footprint into Elk Grove Village, Illinois by signing a long-term leasing agreement with DuPont Fabros Technology (DFT).[2][8][10] DFT has an environmentally conscious design, which includes battery-free UPS systems, advanced mechanical automation, and high voltage throughout the power distribution system.[8][10]

In May 2009, SingleHop signed a $2.7 million agreement for colocation space and support at ServerCentral’s Elk Grove data center.[11] SingleHop signed a 5-year, $7-million contract with ServerCentral again in April 2011 for approximately 80 cabinets.[12]

ServerCentral expanded three times within DFT between 2009 and 2012, bringing its total Elk Grove footprint to approximately 40,000 square feet and 5.5 megawatts of critical load.[13][14][15]

In 2010, ServerCentral introduced Dedicated Private Cloud (DPC), a single-tenant infrastructure tuned for an enterprise setup.[16]

In 2011, ServerCentral had 58 employees, $21.2 million in revenue, and 13% annual growth.[1] Peter Berg, the company’s vice president of sales and marketing, predicted cloud services would make up 30 percent of ServerCentral’s revenue by 2014.[2] In June 2012, ServerCentral launched ServerCentral Enterprise Cloud,[17] a public IaaS.[18][19]



ServerCentral operates twelve data centers across six locations in which equipment, space, bandwidth, and add-on support are rented to retail customers. In July 2011, the company announced compliance with the Type II SSAE 16 SOC 1 audit.[3] SSAE 16 and SOC 1 are synonymous. These reports replaced SAS 70 in June 2011.[20]


Managed services at ServerCentral include dedicated servers, data center migrations, switch and router maintenance, VMware, storage, high-availability load balancers, backup and recovery, remote hands, firewalls, and application, service, and infrastructure monitoring.[3]

Cloud infrastructure[edit]

ServerCentral cloud computing services are private, shared, and hybrid IaaS platforms billed on a month-to-month basis.[3][18]

Dedicated private cloud[edit]

Launched in December 2010, the ServerCentral dedicated private cloud (DPC) is a secure, non-virtual infrastructure. It consists of scalable hosted building blocks, which can be deployed across ServerCentral's footprint in the US, Amsterdam, and Tokyo. DPC comes with a control pane, virtual machine hosting with VMware support, and petabytes of SAN/NAS space.[16]

Enterprise cloud[edit]

ServerCentral Enterprise Cloud offers virtual servers and storage on demand. Users can deploy, backup, manage, and monitor cloud resources in real time from a control portal built by ServerCentral’s development team.[18] Customer-defined configurations are represented as a graphical map or in tabular form.[3]

The Enterprise Cloud is based on open source software and management tools like the Preboot eXecution Environment (PXE). Users can control their environment via REST API and set RAM and CPU resources per virtual instance.[18]

Cloud cores are made available as a multitude of different types of virtual machines (VMs), with 32 maximum cores on a single VM. Each core is tied to 8 GB of RAM and 1 Gbit/s of throughput.[3]

Hybrid cloud[edit]

The ServerCentral Hybrid Cloud is a combination of ServerCentral’s private and shared IaaS platforms. Hybrid Cloud has integration support for managed services and dedicated or customer-provided storage.[3]

Network services[edit]

ServerCentral’s network services include private IP transit, dedicated data transport, optical fiber, and native dual-stack (IPv4 and IPv6) IPv6 service.[3]

Global IP network[edit]

ServerCentral operates a 10-Gigabit MPLS backbone with high-capacity bandwidth and interconnectivity between its global data center locations. ServerCentral has deployed native IPv6 traffic on its private network since 2006.[3]


ServerCentral was named to Inc. Magazine’s list of the fastest-growing companies in America in 2010, 2011, and 2012.[1]

ServerCentral received Web Host Magazine’s Editor’s Choice Award for having “one of the most solid networks in the industry.” The review included accolades for the company’s support team, hardware quality, and pricing.[21]

Terrapin Solutions (formerly Cloud Services Coalition) lists ServerCentral as their "go-to IaaS Cloud play” on their website.[22]

ServerCentral has held an A+ rating from the Better Business Bureau for outstanding customer service since 2001.[23]

ServerCentral was named one of Brill Street + Company’s top employers of Gen Y talent in 2013.[24]


  1. ^ a b c d "ServerCentral - Chicago, IL - The Inc. 5000". Inc. Magazine. Retrieved September 27, 2012. 
  2. ^ a b c d Miller, Rich (October 28, 2011). "ServerCentral Expands as Growth Continues". Data Center Knowledge. Retrieved September 27, 2012. 
  3. ^ a b c d e f g h i j "ServerCentral: Colocation and Managed Data Center Solutions". Server Central. Retrieved September 27, 2012. 
  4. ^ a b Thomas, S. (December 7, 2011). "ITA Spotlight: ServerCentral". Illinois Technology Association. Retrieved September 27, 2012. 
  5. ^ Torode, Christina (August 26, 2002). "SWsoft brings order to hosting providers — Helps automate operations of growing firms.". Computer Reseller News. 
  6. ^ "Study Predicts Internet Hosting Companies Targeting SMBs, Web Services to Brighten, Grow Weak U.S. Economy". Parallels. August 13, 2002. Retrieved September 27, 2012. 
  7. ^ "Server Central Sponsors Open Source Site". WingSix. August 28, 2003. Retrieved September 27, 2012. 
  8. ^ a b c Miller, Rich (April 6, 2009). "ServerCentral Expands in Chicago Market". Data Center Knowledge. Retrieved September 27, 2012. 
  9. ^ "ServerCentral Completes Sale of WingSix Brand to UK-2 Group". Host Review. July 31, 2008. Retrieved September 27, 2012. 
  10. ^ a b "ServerCentral Opens Chicago Data Center". Web Host Industry Review. April 3, 2009. Retrieved September 27, 2012. 
  11. ^ Miller, Rich (May 21, 2009). "SingleHop Expands with ServerCentral". Data Center Knowledge. Retrieved September 27, 2012. 
  12. ^ Golding, Dan (May 21, 2009). "ServerCentral closes $2.5m, three-year colocation deal with hoster SingleHop". ServerCentral. Retrieved September 27, 2012. 
  13. ^ "Colocation Firm Server Central Details Plans to Expand Chicago Data Center". Web Host Industry Review. August 23, 2011. Retrieved September 27, 2012. 
  14. ^ "ServerCentral beefs up Chicago Data Center". Channel Partners. August 23, 2011. Retrieved September 27, 2012. 
  15. ^ Lahtinen, John (September 6, 2011). "ServerCentral Expanding Chicago High-Density Data Center Space". Infotech Spotlight. Retrieved September 27, 2012. 
  16. ^ a b Courbanou, Dave (November 12, 2010). "ServerCentral Launches Private Cloud Services". MSPmentor. Retrieved September 27, 2012. 
  17. ^ "ServerCentral Debuts High Performance Cloud". HPC in the Cloud. June 11, 2012. Retrieved September 27, 2012. 
  18. ^ a b c d Sverdlik, Yevgeniy (June 11, 2012). "ServerCentral launches public infrastructure cloud". DatacenterDynamics. Retrieved September 27, 2012. 
  19. ^ "ServerCentral to Unveil Enterprise Cloud at Expo". Yahoo! Finance. May 22, 2012. Retrieved September 27, 2012. 
  20. ^ "SSAE 16 (SOC 1) Overview". 
  21. ^ "Editors' Choice Award: ServerCentral". Web Hosting Magazine. January 2004. Retrieved September 27, 2012. 
  22. ^ "Terrapin Solutions". Retrieved September 27, 2012. 
  23. ^ "BBB Business Review". Better Business Bureau. Retrieved September 27, 2012. 
  24. ^ "#44 SERVERCENTRAL". Bill Street + Company. Retrieved 24 March 2013. 

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