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ServiceNow Inc
Type Public (NYSENOW)
Industry Enterprise software
Founded 2003
Founders Fred Luddy
David Loo
Don Goodliffe
Bow Ruggeri
Key people Frank Slootman (CEO)
Fred Luddy (CPO)
Michael Scarpelli (CFO)
Services Cloud computing
IT service management
Footnotes / references
As of August 2012.

ServiceNow is a platform-as-a-service (PaaS) provider of enterprise service management (ESM) software. It was founded in 2003 by Fred Luddy, the previous CTO of Peregrine Systems and Remedy Corporation. After building a generic workflow framework, known as the "Glide" platform, Luddy opted to specialize in ITSM applications based on the ITIL standards. The first three developers to help Luddy were David Loo, Don Goodliffe, and Bow Ruggeri. ServiceNow's main headquarters are located in Santa Clara. They also have office locations in London, New York, San Diego, CA, Kirkland, Washington, San Francisco, Toronto, Sao Paulo, Amsterdam, Paris, Singapore, Sydney and Hyderabad. The company became profitable in 2007 and has attracted a number of large enterprises and organizations, including TIAA-CREF, Intel, and Staples. AstraZeneca discussed rollout out "self-service IT" based on ServiceNow in August 2014. [1] Besides running the work of IT on ServiceNow, NetApp describes how its finance organization moved the entire Quote-to-Invoice process to ServiceNow in a case study on the company's website. [2] Also, at the Knowledge14 conference, the CIO of Safeway describes how ServiceNow is providing "visibility and understanding of a broad array of systems and applications (to ease) the complexity of a massive merger between" Safeway and Albertsons. [3] In 2008, the University of San Francisco chose to replace their BMC Remedy system with ServiceNow in a well-publicized move.[4]

In 2011, Luddy stepped aside as CEO, bringing in veteran Frank Slootman as replacement and moving to the role of Chief Product Officer. Slootman was previously the CEO of Data Domain (corporation) before it was purchased by EMC Corporation.[5][6]

ServiceNow specializes in delivering ITSM applications and thus competes with BMC, Computer Associates, IBM, and Hewlett-Packard. It also provides a platform for forms-based workflow application development and thus competes with SaaS/PaaS providers such as's offering. Slootman has specifically indicated this as a key corporate strategy in press interviews and keynotes at the ServiceNow user conferences called Knowledge.[7]

Company timeline[edit]

  • Glidesoft, Inc. incorporated in California, June 28, 2004. [8]
  • Glidesoft, Inc. changed its name to on February, 16, 2006. [9]
  • ServiceNow incorporated in Delaware on February 16, 2012. [10]
  • In March 2011, ServiceNow was named to the Wall Street Journal's "Next Big Thing" list for the second year in a row.[11]
  • On June 29, 2012 ServiceNow went public with an initial stock price of $18 and rose quickly to around $24.[12]
  • On April 1, 2013 ServiceNow received Federal Information Security Management Act (FISMA) Moderate Authority to Operate (ATO) from the U.S. General Services Administration (GSA). This allows federal, state and local government agencies to use the cloud-based ServiceNow software for IT consolidation and service delivery, as well as business process automation. [13]
  • On July 9, 2013 ServiceNow acquires Mirror 42 to add performance analytics to its cloud-based software. [14]
  • On February 6, 2014 it was announced that ServiceNow was being sued by HP[15][16] for infringing on 8 core patents inherent to their product. Fred and Rob Luddy, former executives with Peregrine Systems, helped to found the company along with John Moores. Peregrine Systems failed after a major accounting scandal and was later sold to HP.[17] Rob Luddy was accused of no wrongful actions but Fred Luddy was named as a plaintiff in the accounting scandal and was fined $100,000 USD.[18]
  • On April 29, 2014 ServiceNow holds Knowledge14, attracting over 6,000 IT professionals, including over 100 CIOs of large enterprises and 1,000 partners, at Moscone Convention Center in San Francisco. [19]
  • On April 30, 2014, KPMG announces the opening of the Global ServiceNow Enterprise Service Management Innovation Center to help clients "transform how they deliver enterprise shared services leveraging the ServiceNow service automation platform." [20]
  • On July 9, 2014 a 100 million dollar acquisition of Israeli company Neebula Systems was reported.[21]
  • On September 23, 2014, BMC Software, Inc. sued ServiceNow for infringement of patents. [22]
  • On October 22, 2014, announced its financial results for its Q3 2014 with 61% year/year revenue growth ($178.7M) and 58% year/year billings growth and a customer count of 2,514 with a renewal rate of 98%. [23]


  1. ^ | Interview in ComputerWeekly (UK)
  2. ^ | NetApp case study
  3. ^ | Video interview with Barry Libenson, Senior Vice President and CIO of Safeway Inc
  4. ^ "University Of San Francisco Puts ServiceNow Apps To Work". InformationWeek. Retrieved 2013-07-03. 
  5. ^ "Our History". ServiceNow. Retrieved 2011-05-19. 
  6. ^ "Customer Success Stories". ServiceNow. Retrieved 2011-05-19. 
  7. ^ | Video of Frank Slootman Keynote at Knowledge14 at Moscone Conference Center in San Francisco
  8. ^ | ServiceNow Form 10-K, Part I, Item I
  9. ^ | ServiceNow Form 10-K, Part I, Item I
  10. ^ | ServiceNow Form 10-K, Part I, Item I
  11. ^ "The Next Big Thing- the Top 50 Venture-Backed Companies". Wall Street Journal. Retrieved 2011-05-19. 
  12. ^ "ServiceNow Advances in Debut After $210 Million IPO". Bloomberg. Retrieved 2012-07-03. 
  13. ^ | Company press release
  14. ^ |Company press release
  15. ^ "Civil Action No. 5:14-cv-00570". Patent & IP news archive. PRIORsmART - Patent & IP news archive. Retrieved 13 February 2014. 
  16. ^ Gullo, Karen (Feb 6, 2014). "HP Accuses ServiceNow of Infringing Sotware Patents". Bloomberg. Retrieved 13 February 2014. 
  17. ^ Bigelow, Bruce (October 7, 2004). "11 indicted in fraud at Peregrine". San Diego Union-Tribune. Retrieved 13 February 2014. 
  18. ^ LaCroix, Kevin (July 16, 2009). "Court Approves Outside Directors’ Massive Settlement in Peregrine Systems Securities Suit". The D & O Diary. Retrieved 13 February 2014. 
  19. ^ | Company press release
  20. ^ | KPMG press release
  21. ^ ServiceNow acquires Neebula Systems for $100m
  22. ^
  23. ^ | Company press release