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ServiceNow Inc
Type Public (NYSENOW)
Industry Enterprise software
Founded 2003
Founders Fred Luddy
David Loo
Don Goodliffe
Bow Ruggeri
Key people Frank Slootman (CEO)
Fred Luddy (CPO)
Mike Scarpelli (CFO)
Services Cloud computing
IT service management
Footnotes / references
As of August 2012.

ServiceNow is a platform-as-a-service (PaaS) provider of IT service management (ITSM) software. It was founded in 2003 by Fred Luddy, the previous CTO of Peregrine Systems and Remedy Corporation. After building a generic workflow framework, known as the "Glide" platform, Luddy opted to specialize in ITSM applications based on the ITIL standards. The first three developers to help Luddy were David Loo, Don Goodliffe, and Bow Ruggeri. ServiceNow's main headquarters are located in Santa Clara. They also have office locations in London, New York, San Diego, CA, Kirkland, Washington, Amsterdam, Paris and Hyderabad. The company became profitable in 2007 and has attracted a number of large accounts, including TIAA-CREF, Intel, and Staples. In 2008, the University of San Francisco chose to replace their BMC Remedy system with ServiceNow.[1]

In 2011, Luddy stepped aside as CEO, bringing in veteran Frank Slootman as replacement and moving to the role of Chief Product Officer. Slootman was previously the CEO of Data Domain (corporation) before it was purchased by EMC Corporation.[2][3]

ServiceNow specializes in delivering ITSM applications and thus competes with BMC, Computer Associates, IBM, and Hewlett-Packard. It also provides a generic platform for application development and thus competes with SaaS/PaaS providers such as's offering. Slootman specifically indicated this as a key corporate strategy in his keynote at the 2011 ServiceNow user conference, Knowledge11.

Company Timeline[edit]

  • In March 2010, Triad Technology Partners, LLC partnered with ServiceNow to serve the public sector through Triad’s General Services Administration (GSA) IT Schedule 70 contract.
  • In March 2011, ServiceNow was named to the Wall Street Journal's "Next Big Thing" list for the second year in a row.[4]
  • On June 29, 2012 ServiceNow went public with an initial stock price of $18 and rose quickly to around $24.[5]
  • On February 6, 2014 it was announced that ServiceNow was being sued by HP[6][7] for infringing on 8 core patents inherent to their product. Fred and Rob Luddy, former executives with Peregrine Systems, helped to found the company along with John Moores. Peregrine Systems failed after a major accounting scandal and was later sold to HP.[8] Rob Luddy was accused of no wrongful actions but Fred Luddy was named as a plaintiff in the accounting scandal and was fined $100,000 USD.[9]
  • On July 9, 2014 a 100 million dollar acquisition of Israeli company "Neebula Systems" was reported.[10]
  • On September 23, 2014, BMC Software, Inc. sued ServiceNow for infringement of patents. [11]


  1. ^ "University Of San Francisco Puts ServiceNow Apps To Work". InformationWeek. Retrieved 2013-07-03. 
  2. ^ "Our History". ServiceNow. Retrieved 2011-05-19. 
  3. ^ "Customer Success Stories". ServiceNow. Retrieved 2011-05-19. 
  4. ^ "The Next Big Thing- the Top 50 Venture-Backed Companies". Wall Street Journal. Retrieved 2011-05-19. 
  5. ^ "ServiceNow Advances in Debut After $210 Million IPO". Bloomberg. Retrieved 2012-07-03. 
  6. ^ "Civil Action No. 5:14-cv-00570". Patent & IP news archive. PRIORsmART - Patent & IP news archive. Retrieved 13 February 2014. 
  7. ^ Gullo, Karen (Feb 6, 2014). "HP Accuses ServiceNow of Infringing Sotware Patents". Bloomberg. Retrieved 13 February 2014. 
  8. ^ Bigelow, Bruce (October 7, 2004). "11 indicted in fraud at Peregrine". San Diego Union-Tribune. Retrieved 13 February 2014. 
  9. ^ LaCroix, Kevin (July 16, 2009). "Court Approves Outside Directors’ Massive Settlement in Peregrine Systems Securities Suit". The D & O Diary. Retrieved 13 February 2014. 
  10. ^ ServiceNow acquires Neebula Systems for $100m
  11. ^