Setting spray

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Setting spray (also finishing spray, makeup setting spray, finish spray, or makeup spray) is a cosmetic product designed to preserve applied make-up long periods of time. Usually sold in small spray bottles, setting spray is applied by spritzing mist over the face, keeping the make-up application moist for several hours.[1]

Industry[edit]

Originally produced for the entertainment industry by cosmetic companies, setting sprays were developed to limit make-up reapplication for actors in theatre and film.[2]

Cosmetic company Skindinavia released a consumer-facing setting spray to the market, credited as being the first to do so.[2] The product, called Makeup Finishing Spray, gained popularity in Hollywood, where it was used on programs such as Project Runway and Dancing With The Stars.[2] Many celebrities adopted the use of setting sprays as well. [3][1]

Since Skindinavia's launch, many other setting sprays have entered the market, including products made by Eyes Lips Face (J.A. Cosmetics Corp), Matrix, and Sephora.

Entertainment industry[edit]

Because setting sprays can preserve make-up through heat, sweat and physical exertion, it has become a widely used product in the entertainment industry, favored by stylists in theatre, film and television.[2]

Effectiveness[edit]

The cosmetics industry has accepted setting sprays as a complement to powders in keeping the skin from drying for longer periods of time,[4] however there are product reviewers who have wondered if a setting spray is effective when not wearing foundation even though it has proven effective with minimal makeup.[5]

References[edit]

  1. ^ a b Pomerantz, Andrea. November 19, 2009. Glamour. How to Make Your Makeup Stay Put (and Look Good!) All Day long.
  2. ^ a b c d Tinus, Donna. March 21, 2011. Daily Glow.
  3. ^ BellaSugar. July, 22, 2011. "This Week's Top Celebrity Beauty Looks."
  4. ^ Cosmetics & Toiletries. June, 2011. "Finishing Makeup".
  5. ^ Smock, Jaclyn. Fitness Magazine. September 14, 2011. "Do Makeup Setting Mists Work?"