7 for all Mankind
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7 For All Mankind (often referred to simply as Seven or Seven Jeans) is brand of a designer jeans owned since 2007 by the VF Corporation. Prior to its acquisition by VF, 7FAM (as it is colloquially abbreviated) was a California-based designer jeans company founded by Michael Glasser, Peter Koral, and Jerome Dahan in 2000 and headquartered in Los Angeles, California.
7 for All Mankind began by designing women's jeans. A men's jeans line was introduced in fall 2002, and its Children Denim Collection for boys and girls in fall 2005. In addition to jeans, 7 for All Mankind produces other clothing items such as skirts, shorts, and denim jackets. The brand is sold in over 80 countries including Europe, Canada, and Japan.[1]
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[edit] History
Dahan and Glasser, denim designers who had worked in the apparel industry for years, created the company in response to what they saw as a void in the contemporary denim market. Fashion denim had not been seen in the United States for over 20 years. Focusing on women's denim lowers, the company enjoyed near-overnight success because of the fit, fabrics, washes, attention to detail, and the iconic swooping logo that adorned the product's back pockets.[2] A myriad of designer denim upstarts followed 7FAM in Los Angeles, making it the world center for casual fashion.[2] 7 For All Mankind's proximity to Los Angeles makes the brand popular with celebrities and urban, fashion-conscious young adults.[3] The two partners brought in Marc Jacobs for financial backing.
[edit] Apparel
7 For All Mankind jeans are characteristically tight-fitting and low-rise, which the company is credited for popularizing.[4] Most products feature elements of distressing. Distressed denim is intentionally manufactured with rips, holes, or stains for the purpose of making it appear worn, or vintage.
The denim collection uses various pocket embroidery designs. The signature logo is found on bootcut jeans, low-rise jeans, straight leg, boycut, wide leg, Jagger, Colette, Roxanne and others. Their A-pocket jean consists of an "A" stitched on the pocket and sometimes incorporating Swarovski Crystals. The Dojo jean consists of a "7" on the pocket, the Kate features V-shaped embroidery, and many other designs exist on various styles. It is not always possible to determine the cut or fit of a 7 For All Mankind jean by the pocket design alone.
The women's line of jeans includes a variety of fits such as: Bootcut, low-rise, A-pocket, Kate, wide leg, flare, Dojo, Jagger, Flynt and others. The men's line includes: Bootcut, Relaxed, Flynt, A-pocket, Slimmy, Slouchy, Standard and others.
Both the men's and women's line feature a variety of "washes" which combine fabric, color, and finishing techniques in unique combinations. Washes include New York Dark, Medium Chicago, Bombay, and others.
The fits, washes and pocket designs available change with each fashion season.
In 2006, 7 For All Mankind introduced a full apparel line including men's and women's outerwear, sportswear, women's dresses, and woven shirts for men. The apparel line is available on their website, select Lord & Taylor and Neiman Marcus locations, and the new 7 For All Mankind standalone retail stores in downtown Los Angeles, Dallas NorthPark Center, White Plains, NY Westchester Mall and King of Prussia, PA King of Prussia Mall.
In 2009, 7 For All Mankind has expanded to 18 retail locations in the US, and 11 internationally. Continuing on this growth, the company looks to double these numbers by 2010.
[edit] External links
[edit] Footnotes
- ^ "7 for All Mankind: About Us". http://www.7forallmankind.com/about_us.html. Retrieved 2007-01-03.
- ^ a b Denim has legs, The San Diego Union-Tribune, October 5, 2005
- ^ Haute List, The New York Post, April 26, 2007
- ^ Jeans' genes part of price tag formula, Contra Costa Times, November 8, 2006, Business and Financial section.
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