Seventeen (American magazine)
Lucy Hale on the cover of the June/July 2013 issue.
|First issue||September 1944|
Seventeen is an American magazine for teenagers. It was the first teen magazine established in the United States. The magazine's reader base is 10–17 year-old females. It began as a publication geared towards inspiring teen girls to become role models in work and citizenship. Soon after its debut, Seventeen took a more fashion and romance-oriented approach in presenting their material, while still maintaining their model of promoting self-confidence in young women. It was first published in September 1944 by Walter Annenberg's Triangle Publications.
Seventeen's early history
Seventeen 's first editor, Helen Valentine, believed it was necessary for the teenage girl to gain some respect in the real world by providing her with a source that would help her acquire understanding of the ways she could make a name for herself in society. Soon enough, it became evident that Seventeen would become a major catalyst in the role that teens have played and continue to play in the consumer market and pop culture. The concept of "teenager" as a distinct demographic segment of the population was a relatively new idea at that time. In July 1944, King Features Syndicate began running the comic strip Teena, created by cartoonist Hilda Terry, in which the trials and tribulations of a typical teenager's life were portrayed, and Teena ran in newspapers all over the world for 20 years. After Seventeen was launched in September 1944, Estelle Ellis Rubenstein, the magazine's promotion director, used Teena as a marketing tool to introduce advertisers to the life of teenage girls and to encourage advertisers to buy space in Seventeen. The magazine surveyed teen girls in 1945 and 1946 to establish a set of demographics that could help them understand how a girl could benefit most from the articles. Its ability to act as a major source of advice for many different aspects of a teenage girl's life helped promote Seventeen's stance in the business world, as well as in the world of a teenage girl. Today, it is equally as evident that the magazine serves a greater purpose than simply being a form of literary entertainment, for it also promotes self-confidence and success in young women.
In the early 1980s, Whitney Houston appeared in Seventeen and became one of the first black women to appear in the cover of the magazine.
News Corporation bought Triangle in 1988, and sold Seventeen to K-III Communications (later Primedia) in 1991. Primedia sold the magazine to Hearst in 2003. It is still in the forefront of newsstand popularity among growing competition.
In 2010, writer Jamie Keiles conducted The Seventeen Magazine Project, a social experiment in which she followed the advice of Seventeen magazine for 30 days.
- The South African edition of Seventeen magazine is published by 8 Ink Media based in Cape Town. The editor is Janine Jellars.
- The Philippine version is published by Summit Media, but it ceased publication in April 2009.
- The Hispanic American edition is published by Editorial Televisa.
- The Indian edition is published by Apricot Publications Pvt. Ltd in Mumbai.
- The Malaysian version of Seventeen is published by Bluinc.
- Seventeen Singapore is published by SPH Magazines.
- The Thai edition of Seventeen is published by Media Transasia Limited in Bangkok.
- In the United Kingdom there is no Seventeen magazine, but there is a similar magazine recently touted as a fresher and edgier competition to Teen Vogue called Company.
- The Japanese version of Seventeen is published by Shueisha Publishing Co., Ltd.
Seventeen in other media
Seventeen has also published books for teens, addressing such topics as beauty, style, college, health and fitness.
America's Next Top Model
Seventeen was a sponsor of America's Next Top Model. The winners of America's Next Top Model from seasons 7 through 14 have each graced a cover of Seventeen magazine including Caridee English, Jaslene Gonzalez, Saleisha Stowers, Whitney Thompson, McKey Sullivan, Teyona Anderson, Nicole Fox, and Krista White. Originally, the magazine only planned on sponsoring the show from cycles 7–10; however, with such a high success rate and an awesome opportunity the magazine provided for these women, the magazine sponsored the cycles until the show decided to move the winners to Vogue Italia.
In 2011, Seventeen worked together with ABC Family to make a film about a girl who gets bullied online called Cyberbu//y. The point was to raise awareness of cyber bullying and to "delete digital drama". The film premiered July 17, 2011 on ABC Family.
In April 2012, 14-year-old ballerina and blogger Julia Bluhm from Waterville, Maine created a petition on Change.org titled, ‘Seventeen Magazine: Give Girls Images of Real Girls!’ advocating for the magazine publication to vow to print at least one unaltered and Photoshop-FREE monthly photo spread.
Julia Bluhm is a 'SPARK Summit activist' and declared that “as part of SPARK Movement, a girl-fueled, national activist movement, I’ve been fighting to stop magazines, toy companies, and other big businesses from creating products, photo spreads and ads that hurt girls’ and break our self-esteem”.
On 3 Jul 2012, Bluhm officially won her petition upon receiving almost 85, 000 (86, 435 to date — 23rd Feb 2015) signatures, resulting in Seventeen’s editorial staff pledging to always feature one photo spread per month without the use of Photoshop alterations.
- Helen Valentine (1944–1953)
- Enid A. Haupt (1953–1970)
- Midge Richardson (1975–1993)
- Maci Hunter (1993–1994)
- Caroline Miller (1994–1997)
- Meredith Berlin (1997–1999)
- Patrice G. Adcroft
- Mia Fausto Cruz
- Simon Dumenco
- Sabrina Weill
- Annemarie Iverson
- Atoosa Rubenstein (2003–2007)
- Ann Shoket (2007–2014)
- Michelle Tan (2014 - )
- "eCirc for Consumer Magazines". Audit Bureau of Circulations. June 30, 2013. Retrieved November 5, 2013.
- "Everything Teen Magazines".
- "Seventeen Delivers Almost Twice The Audience of Teen Vogue". Seventeen Actionista. Hearst Magazines. Retrieved 7 January 2011.
- Massoni, Kelley (March 2006). "'Teena Goes to Market': Seventeen Magazine and the Early Construction of the Teen Girl (As) Consumer". The Journal of American Culture. 29, Number 1 (Theme Issue).
- Ames Lois. A Biographical Note. The Bell Jar. By Sylvia Plath. New York: HarperCollins, 1998
- Seventeen Magazine: Give Girls Photos of Real Girls!, retrieved 23 Feb 2015
- Cowles, C., Seventeen Magazine Makes 'Body Peace Treaty', retrieved 23 Feb 2015
- Seventeen Magazine: Give Girls Images of Real Girls!, retrieved 23 Feb 2015
- SPARK Movement, retrieved 23 Feb 2015
- Bazilian, E., Teen's Petition Leads to 'Seventeen' Body Image Pledge, retrieved 23 Feb 2015
- Julia Bluhm, 14, Leads Successful Petition For Seventeen Magazine To Portray Girls Truthfully, retrieved 23 Feb 2015