Shady Lady Ranch
In 2006, the owner Bobbi Davis, along with two newspapers and with help from the ACLU, challenged a 1979 state law which prohibited the advertising of brothels in counties where prostitution was illegal. This effort was opposed by other brothel owners who were wary that overly explicit brothel advertisements could result in outlawing of the industry.
A federal judge overturned the law in 2007 as "overly broad"; that decision was reversed by a 3-judge panel of the U.S. Ninth Circuit Court of Appeals in March 2010. The ACLU has appealed to the full Ninth Circuit Court. The decision was upheld by the Supreme Court of the United States, which refused to hear the appeal.
In 2009 Davis decided to hire a male prostitute, a first in Nevada. The move was supported by the ACLU and opposed by the Nevada Brothel Owners Association (of which the Shady Lady Ranch is not a member), fearing that it could invite unwanted scrutiny and hurt the industry. A Nevada law defines legal prostitutes to be women and requires them to submit to weekly cervical exams, but did not have any provisions for male prostitutes, a technicality that kept men from working as prostitutes. Davis successfully challenged this provision before the Nevada State Health Division and the Nye County Licensing and Liquor Board. The law was changed to allow for men to legally work as prostitutes as long as they submit weekly urethral specimens, work exclusively with condoms, and submit to monthly blood tests.
In January 2010 the brothel hired a male prostitute by the name of "Markus" and charged $200 for 40 minutes, $300 for an hour and $500 for two hours. Markus quit several weeks later after drawing fewer than 10 customers. The brothel has since hired a replacement.
- "ACLU joins fight against limits on brothel ads", Las Vegas Review-Journal, March 18, 2006
- "Ruling for bordellos pleases workers", Las Vegas Review-Journal, August 28, 2007
- "Federal court: State has right to ban brothel advertising", Las Vegas Sun, March 11, 2010
- "ACLU appeals federal court decision upholding Nevada’s brothel ad ban", Las Vegas Sun, March 25, 2010
- "U.S. Supreme Court won't stop Nevada from banning brothel ads", Las Vegas Review-Journal, February 22, 2011
- "Nevada brothel hires nation's first legal 'prostidude'", San Francisco Examiner, 2010-01-22
- Adams, Guy (January 10, 2010). "Shady Lady seeks male escorts with staying power". London: Independent. Retrieved 25 March 2013.
- "Brothel to get the bucks", Las Vegas Review-Journal, 2010-01-06
- Stadtmiller, Mandy (February 2, 2010). "My night with a prosti-dude". New York Post. Retrieved 2010-02-11.
- Martinez, Edecio (2010-03-29). "Male Prostitution's Self-Proclaimed "Rosa Parks" Gives Up Front Row Seat to History". CBSnews.com. Retrieved 2010-08-23.
- "First 'prostidude' leaves Shady Lady Ranch", Las Vegas Review-Journal, March 25, 2010
- "In Failed Whore News....". Dlisted. Retrieved 25 March 2013.