Shake n' Vac
|Glade Shake n' Vac|
|Agency||S. C. Johnson & Son|
|Running time||30 seconds|
|Music by||1950's rock and roll style|
Glade Shake n' Vac is a powdered carpet freshener. The powder is shaken onto the carpet before vacuuming. It is currently marketed and sold in the United Kingdom by S. C. Johnson & Son. The product became well known due to its famous television commercial during the 1980s, with the advertisement being voted as one of the most popular TV advertisements in Britain.
The product, still available as of today, is primarily remembered for its iconic Dancing Woman television advertisement shown until 1989. There has been some controversy over when the advert was first aired. The 100 Greatest TV Adverts programme stated that the advertisement was first broadcast in 1979, however it was the actual product that went on sale in 1979, with the advertisement not being aired until 1980 due to the 1979 ITV Strike.
History of the product and advert
First going on air in the early 1980s, the advertisement featured the English actress Jenny Logan, dancing around a typical British living room in high heels, shaking the powder onto a carpet and vacuuming it up, while appearing to sing a musical jingle. The main lyric is "do the Shake n' Vac, and put the freshness back". Vocals for some later adverts might have been recorded by South African session vocalist, Miriam Stockley.
The commercial was produced by Benton and Bowles advertising agency, written and art directed by Peter West and Guy Winston and produced by Simon Wells. The Director was Bob Mahoney.
The jingle was in a 1950s rock and roll retro style. This style was very popular in the 1970s and 1980s in the UK. In 2000, the advertisement polled 18th place in the Channel 4 The 100 Greatest TV Adverts programme.
In 2010, an updated version of the advertisement (with Jenny Logan) was made and published on television for the public.
The controversy was due to the ITV industrial action of 1979. While the Shake n' Vac product was on sale in shops in 1979, the television advertising was delayed to 1980. This caused some confusion among pop culture researchers, who assumed that the arrival of the product on shop shelves and the television advertisement both happened in the same year.
The early claim that the advert was originally broadcast in 1979 was disputed. While some researchers pointed to 1980, others believed that the ad first appeared somewhat later. According to the book Box of Delights (ISBN 0333518128), it first appeared in 1985, and this was backed up by the earliest print reference to Shake n' Vac being a 1982 newspaper advertisement. However, it was argued that Ms. Logan's clothing and hairstyle and the decor of the room featured in the advertisement pointed towards it being filmed in 1979 or 1980.
There is no connection with this product and Shake 'n Bake.
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