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Shaklee Corporation
Traded as JASDAQ: 8205
Industry Wellness, Personal care,
Multi-level marketing
Founded 1956
Founder Dr. Forrest C. Shaklee
Headquarters Pleasanton, California
Key people
Roger Barnett, Chairman & CEO
Products Nutrition, Weight management, Beauty, Household
Revenue US$148.7 million (2007).[1]

Shaklee Corporation is an American manufacturer and distributor of natural nutrition supplements, weight-management products, beauty products, and household products. The company is based in Pleasanton, California with global operations in Canada, Japan, Malaysia, Mexico, Taiwan, China and Indonesia.



Dr. Forrest C. Shaklee created "Shaklee's Vitalized Minerals" in 1915. In 1956, Dr. Shaklee founded the Shaklee Corporation with his two sons to manufacture nutritional supplements.[2] Shaklee chose the multi-level marketing business model to market their product.[3] Starting in 1960, Dr. Shaklee began marketing organic, biodegradable cleaning products. He continually emphasized "natural" and "environmentally friendly" in his marketing messages.

Expansion, divestiture, changes of ownership[edit]

Shaklee headquarters in Pleasanton

Shaklee Corporation was a publicly traded company in the late 1970s and was listed on the New York Stock Exchange. The corporation began to diversify in November 1986 when it purchased the Bear Creek Corporation, a direct marketing company best known for its Harry and David Fruit-of-the-Month Club operation, from RJR Nabisco for $123 million.[4] In February 1989 Shaklee sold its 78 percent interest in Shaklee Japan to the Yamanouchi Pharmaceutical Company for $350 million, while maintaining its licensing agreement and continuing to collect royalty payments from the Japanese operations.[5] Then in March 1989, Shaklee Corporation received an unsolicited acquisition proposal from a group led by Irwin L. Jacobs, the Minneapolis financier known also by his nickname "Irv the Liquidator". Analysts placed the leveraged buyout value of Shaklee at $35 a share. The Jacobs group had been aggressively accumulating Shaklee shares, and disclosed it currently held a 14.98 percent stake in the San Francisco-based company. Shaklee immediately declared a special dividend of $20 a share, seen as a poison pill—a way to discourage takeover interest in Shaklee, though the company disputed that view. Shaklee's anti-takeover provisions came into play when an investor reached 15 percent.[6] After a few tense weeks, during which time Jacobs increased his stake in Shaklee,[7] Shaklee Corporation announced it was being acquired by Yamanouchi Pharmaceutical for $28 a share in cash, or about $395 million. Yamanouchi's partnership with Shaklee in Japan helped make the transaction possible, and cast Yamanouchi as a "white knight" in helping Shaklee fend off the hostile takeover bid by Jacobs.[8] Jacobs announced he would not challenge the Yamanouchi bid[9] and the deal with Yamanouchi was quickly finalized.[10] Shaklee became a privately held company.

In April 2004, Yamanouchi sold Shaklee Corporation to American billionaire Roger Barnett, managing partner of Activated Holdings LLC, for $310 million. Bear Creek and the Harry and David line was sold to Wasserstein Perella & Co. for $260 million.[11][12]

Shaklee promotes itself as a company committed to being green.[13][14][15][16][17][18]


In 1974, Shaklee fell under scrutiny of the Federal Trade Commission, and was ordered to cease its marketing its product "Instant Protein" to infants, and to cease misrepresentation of the amount of protein in "Instant protein." [19] Shaklee was further sanctioned by the FTC in 1976 for "requiring, coercing, threatening, or otherwise exerting pressure" on its distributors to maintain or advertise suggested retail prices. [20]


Shaklee's Scientifically Advanced Vita-Lea Iron Formula multivitamin was tested by in their Multivitamin and Multimineral Supplements Review of 38 of the leading multivitamin/multimineral products sold in the U.S. and Canada. The multivitamin passed ConsumerLab's test,[21] which included testing of selected index elements, their ability to disintegrate in solution per United States Pharmacopeia guidelines, lead contamination threshold set in California Proposition 65, and meeting U.S. Food and Drug Administration (FDA) labeling requirements.[22]

Cycling team[edit]

From 1988 to 2000 Shaklee was the title sponsor of an American-based UCI professional cycling team managed by Frank Scioscia. In its final year of existence (2000) Team Shaklee was the top-ranked UCI tier III team in the world[23] and included United States Olympic Team members Jamie Carney, Jonas Carney, Adam Laurent, and Kent Bostick. There is no information listed as to whether or not the team members actually used Shaklee products.



Beginning in 1993 and through the end of the NASA shuttle program, Shaklee provided NASA with a customized version of its rehydration beverage, Performance, under the name Astroade for use by Shuttle astronauts.[24][25][26][27][28]

Olympic athletes[edit]

Some of the athletes that use Shaklee products are: Craig Blanchette, Laurie Brandt, Kent Bostick, Eli Bremer, Sandra Gal, Bill Demong, Kris Freeman, Zach Krych, Adam Moore, Reilley Rankin, Jennifer Rodriguez, Carl Rundell, Roz Savage, Darin Shapiro, and Ashley Wagner.[29]

Notes and references[edit]

  1. ^ "Yahoo Finance: Industry Center > Personal Products > Shaklee Corporation Company Profile". Yahoo Finance. Retrieved 2009-06-21. 
  2. ^ "Dr. Forrest Shaklee; Founded Corporation". New York Times. 17 December 1985. Retrieved 2009-06-21. 
  3. ^ "The History of MLM". First Class MLM. 11 November 2007. Retrieved 2009-06-21. 
  4. ^ "Shaklee to Buy RJR Nabisco Unit". New York Times. 4 November 1986. Retrieved 2009-06-21. 
  5. ^ "Shaklee to Sell Japanese Stake". New York Times. 3 February 1989. Retrieved 2009-06-21. 
  6. ^ Fisher, Lawrence M. (4 March 1989). "Shaklee Gets Takeover Offer From Jacobs". New York Times. Retrieved 2009-06-21. 
  7. ^ "Jacobs Increases Stake in Shaklee". New York Times. 25 February 1989. Retrieved 2009-06-21. 
  8. ^ Fisher, Lawrence M. (15 March 1989). "Japan Drug Maker to Buy Shaklee". New York Times. Retrieved 2009-06-21. 
  9. ^ "Jacobs Cuts Stake In Shaklee to 10.5%". New York Times. 15 March 1989. Retrieved 2009-06-21. 
  10. ^ "Shaklee Offer Done". New York Times. 18 April 1989. Retrieved 2009-06-21. 
  11. ^ "Japanese Drug Company To Sell 4 Units, Including Shaklee". New York Times. 3 April 2004. Retrieved 2009-06-21. 
  12. ^ "Wasserstein Haunts Harry & David in Buyout Doomed to Bankruptcy". Bloomberg Markets Magazine. Oct 11, 2011. 
  13. ^ "Shaklee U.S. leads the way on global climate change issue". Shaklee, Inc. Retrieved 2012-01-26. 
  14. ^ "Eco-Socialites Make Cleaning Green a Priority". Shaklee, Inc. 
  15. ^ "Shaklee wins 2009 Green Power Leadership Award". Shaklee, Inc. 
  16. ^ "Shaklee wins 2009 Business Environmental Awards". Shaklee, Inc. 
  17. ^ "Shaklee is on Top 20 Retail Partner List with the US Environmental Protection Agency's (EPA) Green Power Partnership". Shaklee, Inc. 
  18. ^ "Shaklee wins 2008 Stevie Award". Shaklee, Inc. 
  19. ^ Federal Trade Commission. "In the matter of Shaklee Corporation consent order, etc. in regard to alleged violation of the Federal Trade Commission Act". FTC. Retrieved 11 January 2015. 
  21. ^ "ConsumerLab Multivitamin and Multimineral Supplements Review - Main Review". 15 June 2011. Retrieved 18 August 2011. (subscription required)
  22. ^ "ConsumerLab Multivitamin and Multimineral Supplements Review - Testing Method". 15 June 2011. Retrieved 18 August 2011. 
  23. ^ "Shaklee Achievements and Milestones". Shaklee, Inc. 
  24. ^ Wong, L. G. (December 1994). "Hypervolemia in Men from Drinking Hyperhydration Fluids at Rest and During Exercise". NASA. Retrieved December 28, 2012. 
  25. ^ Whittam, Ph.D., James H. (April 3, 1995). "Hypervolemia from Drinking Hyperhydration Solutions at Rest and Exercise". NASA. Retrieved December 28, 2012. 
  26. ^ Fortney, Ph.D., Suzanne M. (January 1994). "Fluid-Loading Solutions and Plasma Volume: Astro-Ade and Salt Tablets With Water". NASA. Retrieved December 28, 2012. 
  27. ^ Wong, L. G. (December 1994). "Drink Composition and CycleErgometer Endurance in Men: Carbohydrate, Na+, Osmolality". NASA. Retrieved December 28, 2012. 
  28. ^ "Shaklee Milestones". Shaklee, Inc. Retrieved December 28, 2012. 
  29. ^ "Shaklee Pure Performance Team". Shaklee, Inc. 

External links[edit]