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Gawain's best known book is Creative Visualization: Use the Power of Your Imagination to Create What You Want in Life (1978), which launched a movement.[clarification needed] She is the co-founder, with Marc Allen, of New World Library Publishing Company and founder of Nataraj Publishing, a division of New World Library.
Gawain and her husband, Jim Burns, divide their time between California and Hawaii. Her father was a professor at a military academy in Northern California. Her mother, Elizabeth M. Gawain (born 1921), was a city planner for HUD in Washington DC in the 1970s and currently lives in Northern California with her daughter.