Shamrock Shake
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The Shamrock Shake, a green, mint-flavored milkshake, is a seasonal dessert sold at McDonald's during March to celebrate St. Patrick's Day.
[edit] Origin
The Shamrock Shake was first introduced in 1970,[1] and is credited with helping pave the way for other seasonal drinks, including Starbucks Coffee's pumpkin spice and eggnog lattes.[2] Shamrock Shakes were widely available across Canada and the United States until the early 1990s. They are still available at select American stores during the month of March.[1] The Shamrock Shake typically appears in mid-February.
[edit] Marketing
During the 1980s, McDonald’s used the Uncle O'Grimacey character to market Shamrock Shakes. He has since been phased out, but is said to be returning along with Grimace and Mayor McCheese in a series of television spots on Nickelodeon starting in late February, 2009. McDonald's advertising agency, DDB, stated these characters were to return in 2008, but that they were unable to contract voice talent suitable for reviving the characters in time.[citation needed]
In 1990, the Shamrock Shake at McDonald's restaurants in the Washington, D.C. metro area were used in a fundraiser for the Ronald McDonald House Charities, and cups featured a child's artwork for the duration of the promotion.[3]
In 2008, McDonald's Canada brought back the Shamrock Shake for a limited time only starting on February 26.[4] At that time, it had not been available in Canada for five years.[5]
[edit] References
- ^ a b Huguenin, Patrick (2007-03-16). "Shamrock Shake Shocker: It's Disappeared!". New York Daily News: p. 46. (Registration required)
- ^ Choi, Candice (2004-11-05). "Chain purveyors perk up everyday drinks for holidays". Knight Ridder Tribune Business News: p. 1. http://proquest.umi.com/pqdweb?did=730731901&sid=4&Fmt=3&clientId=20886&RQT=309&VName=PQD. Retrieved 2009-04-07. (Registration required)
- ^ "McDonald's Gives Prize to 4-Year-Old". Richmond Times-Dispatch: p. D-6. 1990-03-07.(Registration required)
- ^ McDonald's Corporation. "McDonald's of Canada". Press release. http://www.newswire.ca/en/releases/archive/February2008/26/c5885.html?view=print. Retrieved 2009-05-13.
- ^ "McDonald's(R) Shakes Things Up Online with Return of Cult Favourite". Canada Newswire. 2008-02-26. http://proquest.umi.com/pqdweb?did=1434937991&sid=3&Fmt=3&clientId=20886&RQT=309&VName=PQD. Retrieved 2009-04-07. (Registration required)
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