Shanghai Maple

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Shanghai Maple Guorun Automobile Co., Ltd.
上海華普汽車
Type Subsidiary
Industry Automotive
Founded 2000 (Fengjing)
Headquarters Fengjing, Shanghai, China
Products Automobiles
Parent Zhejiang Geely Holding Group
Shanghai Maple's headquarters in Fengjing, Shanghai

Shanghai Maple Guorun Automobile Co., Ltd. (Shanghai Maple) is a Chinese automobile manufacturing company based in Fengjing, Shanghai, and a subsidiary of Zhejiang Geely Holding Group.[1]

History[edit]

Shanghai Maple was established in 2000.[2] Geely acquired a strategic holding in Shanghai Maple in 2002, and in 2008 Shanghai Maple was fully consolidated into Geely as their budget brand.[3]

The first Shanghai Maple vehicle was produced in the summer of 2003, based on the 1990s-era Citroen ZX.[4]

The Maple Marindo was displayed at the 2005 Frankfurt Motor Show.[5]

The export of Shanghai Maple vehicles to Egypt began in 2007, where were marketed as the C51 (saloon) and C52 (saloon with Audi style grille).[6] A sportier R80 hatchback[7] and R81 saloon were exported to markets including Russia and Chile. In 2010 Geely partially phased-out the Shanghai Maple marque, replacing it with the Englon budget brand.[8]

In February 2013, Shanghai Maple and Kandi Technologies announced that they had agreed to establish a 50:50 joint venture, Zhejiang Kandi Electric Vehicles Investment, with an initial registered capital of 1 billion yuan (US$160 million), focused on the research and development, production, marketing and sale of electric vehicles in the Chinese mainland.[9] The joint venture agreement was signed on 22 March 2013.[10]

Products[edit]

References[edit]

  1. ^ He, Xiyou (2011). "Interaction between transnational corporations and local government on industry clusters in China: the case of the automobile industry". In Kuchiki, Akifumi; Tsuji, Masatsugu. Industrial Clusters, Upgrading and Innovation in East Asia. Cheltenham: Edward Elgar Publishing. p. 206. ISBN 978-0-85793-512-0. 
  2. ^ Business Week
  3. ^ Automotive World 3 July 2008
  4. ^ China Car Times 25 September 2008
  5. ^ Auto Motor und Sport 15 September 2005
  6. ^ SMG Egypt
  7. ^ Geely website
  8. ^ Ash (2010-10-29). "Englon brand to get major boost in 2011". ChinaCarTimes. 
  9. ^ "Geely subsidiary signs joint EV venture deal". The China Post. 6 February 2013. Retrieved 17 February 2013. 
  10. ^ "Kandi Technologies Corp's Zhejiang Kandi Vehicles Co Ltd Enters Into Joint Venture Agreement With Geely Automobile Holdings Ltd's Guorun Automobile Co Ltd". Reuters. 25 March 2013. Retrieved 1 April 2013.