Shanghai Tang

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For the TV series known as Shanghai Bund, Shanghai Tang or The Bund, see The Bund (TV series).
Shanghai Tang
Type Private
Industry Fashion
Founded Hong Kong (1994)
Founders David Tang
Headquarters Hong Kong
Number of locations 34 (2009)
Area served Worldwide
Key people David Tang (Founder)
Website http://shanghaitang.com
Former Shanghai Tang flagship store in Central, Hong Kong

Shanghai Tang (Chinese: 上海灘; pinyin: Shànghǎi Tān) is an international clothing chain company,[1] founded in 1994 by Hong Kong businessman David Tang. In 1998, Richemont acquired David Tang's controlling stake in the business.[2]

David Tang stated that Shanghai Tang is a Chinese label that set out to rejuvenate Chinese fashion of the 1920s and 1930s.[3] The fundamental design concept is inspired by 1920s Manchu Chinese clothing combined with the modernity of the 21st century. The brand is noted for its use of bright colours.

History[edit]

The original Shanghai Tang store was on the ground floor of Pedder Building, Central, Hong Kong; this was followed by 24 outlets worldwide, including Bangkok, Beijing, Honolulu, London, Miami, New York, Las Vegas, Madrid, Paris, Shanghai, Tokyo, and Macau. They are often located in well-known areas such as Bangkok's Sukhumvit Road, and Shanghai's Xintiandi.[2]

After 17 years, the 6,300sqft flagship store in Hong Kong's Pedder Building closed in October 2011, with rising rents being cited as the main reason. In the meantime, the company set up several project units to continue its presence in Central, namely “A New Journey as a Nomad of Central,” in a series of Mongolian gers on the roof of Central Pier 1 from 4 November to 31 December 2011. This was followed by “Shanghai Tang Loft” in Pedder Building, upstairs to the old store, from 23 October to 20 February 2012.[4]

In April 2012, the flagship store in Central was opened on Duddell Street, called "Shanghai Tang Mansion". With close to 1,400-square-meter it is Shanghai Tang's largest branch, designed by Shanghai-based design firm Design MVW.[5]

See also[edit]

References[edit]

  1. ^ Chevalier, Michel (2012). Luxury Brand Management. Singapore: John Wiley & Sons. ISBN 978-1-118-17176-9. 
  2. ^ a b Reena Jana (1 December 2005). "China Goes Luxury". BusinessWeek. Retrieved 2009-01-16. 
  3. ^ Broun, Samantha (6 April 2006). "Designing a global brand". CNN World. Retrieved 2 June 2012. 
  4. ^ "Shanghai Tang Flagship Store Closes and Reopens in Mongolian Gers" 2point6billion.com. 8 October 2011. Retrieved 2012-06-02
  5. ^ "Welcome back, Shanghai Tang! Hong Kong flagship biggest in the world". CNN Go. 26 April 2012. Retrieved 2 June 2012. 

External links[edit]