Share of voice
From Wikipedia, the free encyclopedia
(Redirected from Share of Voice)
 |
This article is an orphan, as few or no other articles link to it. Please introduce links to this page from related articles; suggestions may be available. (February 2009) |
A Share of Voice is a brand's or group of brands' advertising weight expressed as a percentage of a defined total market or market segment in a given time period. The weight is usually defined in terms of expenditure, ratings, pages, poster sites etc.
In the online advertising industry, share of voice is used to "represent the relative portion of ad inventory available to a single advertiser within a defined market over a specified time period."[1]
[edit] References
[edit] External links
- http://www.abc.net.au/corp/pubs/monitoring_elections.htm
- http://www.nitb.com/article.aspx?ArticleID=1263
- Social Media Share of Voice Example
- http://www.clickz.com/clickz/column/1936286/-optimized-search-synergy-seo-ppc-2011/ Search Engine Marketing Building Share of Voice Across Engines
 |
This marketing-related article is a stub. You can help Wikipedia by expanding it. |
