Share of Voice
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A Share of Voice is a brand's or group of brands' advertising weight expressed as a percentage of a defined total market or market segment in a given time period. The weight is usually defined in terms of expenditure, ratings, pages, poster sites etc.
[edit] External links
- GoGlobal! Interactive - a North American and European interactive agency that helps companies determine their share of voice online
- http://www.abc.net.au/corp/pubs/monitoring_elections.htm
- http://www.nitb.com/article.aspx?ArticleID=1263
- http://emailuniverse.com/ezine-tips/?id=1138
- Social Media Share of Voice Example
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