Sharon Zukin is a professor of sociology at Brooklyn College and the Graduate Center, City University of New York, who specializes in modern urban life. She writes about culture and real estate in New York City, and has also examines consumer society and culture, the new economic order in the US and France, and socialism in the former Yugoslavia. Her books Loft Living (1982, 1989), The Cultures of Cities (1995) and Naked City (2010) trace the recent reshaping of the city through deindustrialization, gentrification, and immigration, as well as the rise of the symbolic economy based on cultural production and consumption.
She is a critic of the work of Jane Jacobs whom she believes did not deal enough with gentrification and the process of urban homogenization that comes with it. She told the New York Times in 2010, "Much of what made [New York City's] neighborhoods unique lives on only in the buildings, not the people." She argues for more aggressive government regulation of rents and zoning to stop the economic stratification of the city.
She received the C. Wright Mills Award from the Society for the Study of Social Problems for Landscapes of Power and the Robert and Helen Lynd Award for Career Achievement in Urban Sociology from the Community and Urban Sociology section of the American Sociological Association. She holds a Ph.D from Columbia University.
- Loft Living: Culture and Capital in Urban Change (Johns Hopkins University Press, 1982, rev. ed. Rutgers University Press, 1989)
- Beyond Marx and Tito (Cambridge University Press, 1975)
- Landscapes of Power: From Detroit to Disney World (University of California Press, 1991)
- The Cultures of Cities (Blackwell, 1995)
- Point of Purchase : How Shopping Changed American Culture (Routledge, 2004)
- Naked City: The Death and Life of Authentic Urban Places (Oxford University Press, 2010)
- Industrial Policy: Business and Politics in the United States and France (Praeger, 1985)
- Structures of Capital (with Paul DiMaggio, Cambridge University Press, 1990)
- After the World Trade Center (with Michael Sorkin, Routledge, 2002)
- Powell, Michael (Feb 21, 2010). "A Contrarian's Lament in a Blitz of Gentrification". New York Times.