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Each station runs programming produced by staff and/or volunteers. Most stations broadcast a variety of programming, including news, live studio shows, city council meetings, sports and community bulletin board/televised advertisements.
Some programs are aired only locally, while others are aired throughout a province or region.
Shaw Direct airs many of the features and shows from "Shaw TV" on channel 299 (or channel 2 depending on the lineup). This channel is not branded as "Shaw TV" but as "Shaw Direct TV". It also airs selected other features relating to Shaw Direct programming such as a PPV (Pay-Per-View) movie preview show called "Movie Loft" and regional news for areas where a local station is not carried (notably CBC Newfoundland & Labrador). When features or inserts are shown from the various "Shaw TV" channels, the channel displays a DOG (Digital On-Screen Graphic) noting the area from which the insert came.
Stations and local programs
Although Shaw provides cable service in parts of the Hamilton market, regional monopolies in the region are also held by Cogeco and Source Cable. The three companies jointly operate a single community channel for Hamilton known as Cable 14, so there is no Shaw TV channel proper in the region.
Shaw Cable also operates a separate channel for the residents in Nanaimo, British Columbia, also on channel 4. Nanaimo's Shaw TV content contains programming from Port Alberni, Comox Valley, Cowichan Valley, Campbell River, Powell River and Victoria who all also produce their own programming.
- Prince Albert City Council – Live or taped coverage of local City Council meetings.
Branded as Telecable Ten from 1978 until the late 1980s, the station offered much the same programming as today's Shaw TV, with the exception of greater coverage of local events (including complete Saskatoon Exhibition entertainment performances) and volunteer-made TV series and talk shows.
- Shaw TV – Daily programming rotation that focuses on local community events and issues.
- Saskatoon City Council – Live/taped broadcast of local City Council meetings every Monday.
- Live sports including WHL Hockey and Canada West University Football
Sault Ste. Marie
- Sault Ste. Marie City Council – Live or taped coverage of local City Council meetings every 2nd Monday.
- OHL Hockey – Live coverage of Soo Greyhounds hockey. Both home (Produced by Shaw Cable live from the Essar Centre) and away games (Produced by either Rogers or Cogeco).
- The Northview – Wilderness scenes and sounds from throughout the Northern Ontario/Lake Superior region (Tourism information about the Sault and Algoma).
- Plugged In! – News and information about events and activities in Sault Ste. Marie.
- Shaw TV Messages – Message rotation that focuses on local community events.
- Urban Rush with Michael Eckford and Fiona Forbes.
- Studio 4 with Fanny Kiefer.
- The Express with Johanna Ward.
- Vancouver City Council – Live coverage of local City Council meetings every 2nd Tuesday.
- Shaw Multicultural Channel
- Shaw's program go! Island (formerly The Daily) is a long-running news magazine in Victoria, hosted by Karen Elgersma. The show airs everyday on Channel 4 at 6pm.
- Voice of BC with Vaughn Palmer. The show airs every Thursdays at 7 PM
- Shaw's program The Seen, is an Island-wide look at arts and entertainment, created by Daniel Pender and David Lennam (and hosted by Lennam). The Seen airs Thursday and Friday on Channel 4.
- Calgary, Alberta – Shaw TV Calgary
- Cranbrook, British Columbia – Shaw TV Cranbrook
- Edmonton, Alberta – Shaw TV Edmonton
- Hamilton, Ontario – Cable 14 (co-owned with Cogeco and Source Cable)
- Kelowna, British Columbia – Shaw TV Kelowna
- Kenora, Ontario – Shaw TV Kenora
- Prince George, British Columbia – Shaw TV Prince George
- Quesnel, British Columbia – Shaw TV Quesnel
- Sault Ste. Marie, Ontario – Shaw TV Sault Ste. Marie
- Thunder Bay, Ontario – Shaw TV Thunder Bay
- Vancouver, British Columbia – Shaw TV Vancouver
- Williams Lake, British Columbia – Shaw TV Williams Lake
- Winnipeg, Manitoba – Shaw TV Winnipeg
Shaw TV provides both local and network sports coverage.
In terms of network coverage, Shaw has been in a partnership with the Western Hockey League since 2003 to all subscribers across the network in Western Canada known as WHL on SHAW. The schedule usually consists of random games before the December holiday break, with a regular game of the week on Friday nights plus select Saturday and mid week games.
In the playoffs, Shaw will select one series per round to cover. Play-by-play broadcasters for the 2012–13 season include Dan Russell and Peter Loubardias. Russell is in his ninth year as play-by-play announcer. Bill Wilms and Jeff Odgers provide colour commentary, with Andy Neal responsible for hosting duties.
In 2006, Shaw added Canada West Football as a sports property with a game of the week package known as Krown Produce Canada West Football on Shaw. Shaw carried the Hardy Cup Championship until 2011, when the conference elected to broadcast the game on TSN.
Jim Mullin is responsible for the play-by-play broadcast duties since 2007. Colour announcers are former Saskatchewan Huskies quarterback Laurence Nixon, former McMaster Marauders and Canadian Football League running back Jesse Lumsden and former CFL player Daved Benefield. Andy Neal handles the hosting duties. It was announced before the start of the 2012 season that Canada West had renewed their agreement with Shaw for another three seasons.
In 2009, Shaw broadcast provincial curling championships for men and women in Manitoba, Alberta and British Columbia. In 2013, Rogers Sportsnet obtained the rights for Manitoba's and Alberta's playdowns. It was announced by Curl BC prior to Shaw's coverage in 2013 that the broadcast rights for BC will move to Sportsnet for 2014.
Some concern has been raised about the company putting business interests over public-access/community interests, and has led one community group to consider creating an alternative, independent local public-access service in Vancouver.