Shay Carl at VidCon 2012
|Born||Shay Carl Butler
March 5, 1980
Logan, Utah, USA
|Residence||Venice, Los Angeles, USA; and Pocatello, Idaho, USA|
|Occupation||Vlogger, Entrepreneur (Co-Founder of Maker Studios)|
|Years active||April 2007 – present|
|Spouse(s)||Colette Butler (2003- Present)|
|Children||Gavin "Sontard" (b.2003)
Avia "Princesstard" (b.2005)
Emmi "Babytard" (b.2006)
Brock "Rocktard" (b.2010)
Daxton "Brotard" (b.2013)
Shay Carl Butler (born March 5, 1980), known professionally as Shay Carl, is an American vlogger and YouTube personality. Butler has five YouTube channels, two of which ("shaycarl" and "SHAYTARDS") have over one million subscribers. Butler and ApprenticeEh are currently developing a documentary called "Vlogumentary" on a $200,000+ budget that was funded with an Indiegogo campaign and raised by mostly his viewers. Forbes called Butler one of the "most successful video entrepreneurs on YouTube" and in 2011 The New York Times featured Butler's production company Maker Studios.
Shay Carl Butler was born on March 5, 1980, in Logan, Utah to Carl and Laurie Butler. At the age of four, the family moved to Phoenix, Arizona, where his father attended school for electrical engineering. After his father graduated, the family moved to Pocatello, Idaho. After graduating from high school, Butler served a full-time, two year mission to Barbados, Trinidad and Guyana with The Church of Jesus Christ of Latter-day Saints. He briefly attended Idaho State University, but dropped out to start working on his own. Prior to his activities on YouTube, Butler installed granite countertops for a living and worked as a school bus driver. He also worked as a radio DJ for Z103.
Butler became more popular on YouTube after Philip DeFranco had watched one of his videos and gave him a shout-out. The shout-out resulted in a rise of Butler's subscribers and also in a friendship between him and DeFranco. By working with other YouTubers at The Station, Butler more than quadrupled his subscription base. Butler later joined the YouTube Partner Program and co-founded Maker Studios. In November 2009, he collaborated with Midi Mafia to create a flash mob at Planet Hollywood in Las Vegas. In 2009, Butler's "SHAYTARDS" channel won "Best YouTube Channel or Personality" at Mashable's 3rd annual Open Web Awards. In 2013, the same channel was one of the nominees in the "Best Non-Fiction or Reality Series" category of the 3rd Streamy Awards. Butler and his wife, Colette, run a very popular podcast called "When the Kids Go to Sleep", where they interview YouTubers and celebrities such as Terry Crews and Bas Rutten. In February 2013, actor Matt Damon made a guest appearance in one of Butler's vlogs after he and Damon had collaborated on a video to promote a Water.org project. Butler sometimes creates sponsored videos, in which he promotes brands or companies in exchange for financial benefits. Examples of such so-called "brand deals" he has made are with General Electric, Foot Locker, Kia and Skype.
Butler married Colette ("Katilette") in January 2003, and they have five children. His family is known as the "ShayTards" and as "YouTube's first family". Shay is the oldest of four children and his siblings Casey, Carlie and Logan are all active in the YouTube community. In a March 2012 episode of Anderson Live, Butler stated his second youngest child Brock is "like the real-world Truman baby" because Brock has been recorded since minutes after his birth. His second daughter Emmi was featured on the front cover of James Blunt's album Some Kind of Trouble. In October, 2013 their fifth child was born.
Butler lost 112 lbs in the space of a year and subsequently ran three marathons, one of which he ran with motivational speaker Dave Ramsey, with whom he is good friends. Butler documented his weight loss journey on his "ShayLoss" channel.
Butler has five YouTube channels. His "shaycarl" and "SHAYTARDS" channels have over one million subscribers. For his "shaycarl" channel, Butler frequently works with celebrities such as retired basketball player Charles Barkley and retired mixed martial artist Bas Rutten.
|3rd Open Web Awards (Mashable Awards; 2009)||Best YouTube Channel or Personality||SHAYTARDS||Won|
|3rd Streamy Awards (2013)||Best Non-Fiction or Reality Series||SHAYTARDS||Nominated|
|2009||The Station||Randy / Shay||(web series; 5 episodes)|
|2010||The Annoying Orange||Cabbage/Shay Red||(web series; 2 episodes)|
|2011||No Ordinary Family||Security Guard||(TV series; 1 episode)|
|2012–2013||MyMusic||Hipster Metal||(web series; 3 episodes)|
Butler has also done voice acting work for Cartoonium's Shaybeard online cartoon series, which features Butler as a Viking. He also starred alongside Steven Tyler, Jane Lynch, Kiss and others in a public service announcement of the Adopt the Arts Foundation.
- Humphrey, Michael (31 May 2011). "ShayCarl's Epic Journey To YouTube Stardom". Forbes. Retrieved 19 July 2013.
- Petersen, Sarah (11 March 2013). "2 Mormon moms in international video blog competition". Deseret News. Retrieved 22 July 2013.
- Butler, Shay. "Don't cry! Grandmas here!". YouTube. Retrieved 30 October 2013.
- Butler, Shay. "BROWN BOTTLE BABY". YouTube. Retrieved 30 October 2013.
- "shaycarl". YouTube. Retrieved 7 August 2013.
- "SHAYTARDS". YouTube. Retrieved 7 August 2013.
- "'I'm Vlogging Here' YouTube Documentary". Indiegogo. Retrieved 19 July 2013.
- Miller, Claire Cain (10 April 2011). "Actors in Smaller Studios, Making Pictures for the Smaller Screen". The New York Times. Retrieved 19 July 2013.
- Van, Alan (15 May 2012). "Shay Carl Interview". NMR. Retrieved 19 July 2013.
- Lazar, Shira (host); Carl, Shay (30 December 2010). "Shay Carl Exclusive Interview". The Partners Project. Season 1. Episode 3. Shay Carl Exclusive Interview. Event occurs at 1:01. "I was working as a granite laborer. I manufactured, installed the polished granite countertops."
- "Welcome to Z103 -Idaho's Hit Music". Z103. Archived from the original on 22 September 2008. Retrieved 19 July 2013.
- Nalty, Kevin (21 September 2010). "17". Beyond Viral: How to Attract Customers, Promote Your Brand, and Make Money with Online Video. David Meerman Scott (foreword) (1 ed.). John Wiley & Sons. p. 259. ISBN 9780470598887.
- "The Day The Mob Saved Vegas". VegasTripping. 28 December 2009. Retrieved 21 July 2013.
- "Winners". Mashable. Archived from the original on 19 December 2009. Retrieved 19 July 2013.
- "3rd Annual Nominees & Winners". Streamy Awards. Retrieved 21 July 2013.
- Kay, Felix (19 February 2013). "Matt Damon Makes "Sacrifice" For a Cause". Young Hollywood. Retrieved 19 July 2013.
- Shay, Carl; Damon, Matt (11 February 2013). "Matt Damon's Very 1st Vlog!". YouTube. Retrieved 19 July 2013.
- Klima, Jeff (12 February 2013). "Matt Damon, Shay Carl Team Up To Save Water [VIDEO]". NMR. Retrieved 19 July 2013.
- Slutsky, Irina (13 September 2010). "Meet YouTube's Most In-Demand Brand Stars". Advertising Age. Retrieved 21 July 2013.
- Roettgers, Janko (8 June 2011). "ShayCarl, Howcast and GE want you to 'Tag Your Green'". GigaOM. Retrieved 21 July 2013.
- Patheiger, Chris (6 October 2010). "Advertisers are leveraging YouTube celebrity. Sellout – or savvy?". The Media Path. Retrieved 21 July 2013.
- Carl, Shay (27 June 2013). "Post on verified Shay Carl account". Facebook. Retrieved 21 July 2013.
- Eördögh, Fruzsina (7 March 2012). "YouTubers didn't appreciate Anderson Cooper's portrayal of the Shaytards". The Daily Dot. Retrieved 20 July 2013.
- "Anderson's Easy Money Hour". Anderson Live. Season 1. Episode 111. 5 March 2012. http://www.andersoncooper.com/episodes/easy-money-hour/. Retrieved 20 July 2013.
- Blunt, James (23 April 2011). "Tweet from verified James Blunt account". Twitter. Retrieved 21 July 2013.
- "Video Interview: Dave Ramsey Talks With YouTube Sensation Shay Carl". The Dave Ramsey Show. 28 September 2012. Retrieved 19 July 2013.
- Goldschein, Eric (9 April 2012). "Barkley Appears On Something Called The B.F.B.R.B.S.S.P. Show, Which Is Hilarious". SportsGrid. Retrieved 21 July 2013.
- Browning, J. Michael (27 July 2012). "Bas, Bunnies & Shaytards". CouchFighter. Retrieved 21 July 2013.
- Gutelle, Sam (18 April 2013). "Maker Studios, ShayCarl Partner With Animation Channel On Cartoonium". Tubefilter. Retrieved 21 July 2013.
- "California Arts Advocacy Group Releases "Save the Arts" PSA". UC Santa Barbara. Retrieved 21 July 2013.
- Official website
- shaycarl's channel on YouTube
- SHAYTARDS's channel on YouTube
- Shay Carl at the Internet Movie Database