Shay Carl at VidCon 2014
|Born||Shay Carl Butler
March 5, 1980
Logan, Utah, USA
|Residence||Venice, Los Angeles, USA; and Pocatello, Idaho, USA|
|Occupation||Vlogger, Entrepreneur (Co-Founder of Maker Studios)|
|Years active||April 2007 – present|
|Spouse(s)||Colette Butler (m. 2003)|
Shay Carl Butler (born March 5, 1980), known professionally as Shay Carl, is an American vlogger and YouTube personality. Butler has five YouTube channels, two of which ("shaycarl" and "SHAYTARDS") have over one million subscribers. Butler and ApprenticeEh are currently developing a documentary called "Vlogumentary" on a $200,000+ budget that was funded with an Indiegogo campaign and raised by mostly his viewers. Forbes called Butler one of the "most successful video entrepreneurs on YouTube" and in 2011 The New York Times featured Butler's production company Maker Studios. Currently, Shay is working on a clothing line, a book, daily vlogs on the SHAYTARDS and ShayLoss channels, as well as his movie "Vlogumentary", expected to release in 2015. He said in October 2014 that he would like to do less, but create bigger projects.
Shay Carl Butler was born on March 5, 1980, in Logan, Utah to Carl and Laurie Butler. At the age of four, the family moved to Phoenix, Arizona, where his father attended school for electrical engineering. After his father graduated, the family moved to Pocatello, Idaho. After graduating from high school, Butler served a full-time, two year mission to Barbados, Trinidad and Guyana with The Church of Jesus Christ of Latter-day Saints. He briefly attended Idaho State University, but dropped out to start working on his own. Prior to his activities on YouTube, Butler installed granite countertops for a living and worked as a school bus driver. He also worked as a radio DJ for Z103.
Butler became more popular on YouTube after Philip DeFranco had watched one of his videos and gave him a shout-out. The shout-out resulted in a rise of Butler's subscribers and also in a friendship between him and DeFranco. By working with other YouTubers at The Station, Butler more than quadrupled his subscription base. Butler later joined the YouTube Partner Program and co-founded Maker Studios. In November 2009, he collaborated with Midi Mafia to create a flash mob at Planet Hollywood in Las Vegas. In 2009, Butler's "SHAYTARDS" channel won "Best YouTube Channel or Personality" at Mashable's 3rd annual Open Web Awards. In 2013, the same channel was one of the nominees in the "Best Non-Fiction or Reality Series" category of the 3rd Streamy Awards. Butler and his wife, Colette, run a very popular podcast called "When the Kids Go to Sleep", where they interview YouTubers and celebrities such as Terry Crews and Bas Rutten. In February 2013, actor Matt Damon made a guest appearance in one of Butler's vlogs after he and Damon had collaborated on a video to promote a Water.org project. Butler sometimes creates sponsored videos, in which he promotes brands or companies in exchange for financial benefits. Examples of such so-called "brand deals" he has made are with General Electric, Foot Locker, Kia and Skype.
Butler married Colette ("Katilette") in January 2003, and they have five children. His family is known as the "SHAYTARDS" and as "YouTube's first family". Shay is the oldest of four children and his siblings Casey, Carlie and Logan are all active in the YouTube community. In a March 2012 episode of Anderson Live, Butler stated his second youngest son Brock is "like the real-world Truman baby" because Brock has been recorded since minutes after his birth. His third child and second daughter, Emmi, was featured on the front cover of James Blunt's album Some Kind of Trouble. In October 2013 their fifth child, Daxton, was born.
Butler lost 112 lbs in the space of a year and subsequently ran three marathons, one of which he ran with motivational speaker Dave Ramsey, with whom he is good friends. Butler documented his weight loss journey on his "ShayLoss" channel.
Butler has five YouTube channels. His "shaycarl" and "SHAYTARDS" channels have over one million and two million subscribers, respectively. For his "shaycarl" channel, Butler frequently works with celebrities such as retired basketball player Charles Barkley and retired mixed martial artist Bas Rutten.
Involvement with Maker Studios
Butler originally moved out to Los Angeles in 2009 to form the company Maker Studios, along with friends and fellow YouTubers Lisa and Ben Donovan, Dan Zappin, and Kassem Gharaibeh.  Maker's programming is divided into four networks: "Men", "Women", "Family", and "Entertainment".  These four networks include "The Mom's View", which Butler's wife Colette appears on regularly as a part of the weekly "Mom's View talk Show".  Maker Studios was sold to The Walt Disney Company for $500 million on March 24, 2014.  During its 25th season, America's Funniest Home Videos, whose YouTube channels are being managed by Maker Studios since January 2014, will promote its brand via two web series, one of which will be created by Butler.
Awards and nominations
- 2009 Mashable Open Web Awards Best YouTube Channel or Personality: SHAYTARDS
- 2014 4th Streamy Awards ICON award (entrepreneurship category)
- 2009 The Station (web series; 5 episodes) as Randy / Shay
- 2010 The Annoying Orange (web series; 2 episodes) as Cabbage/Shay Red
- 2011 No Ordinary Family (TV series; 1 episode) as Security Guard
- 2012–2013 MyMusic (web series; 3 episodes) as Hipster Metal
Butler has also done voice acting work for Cartoonium's Shaybeard online cartoon series, which features Butler as a Viking. He also co-starred in a public service announcement of the Adopt the Arts Foundation.
- Humphrey, Michael (May 31, 2011). "ShayCarl's Epic Journey To YouTube Stardom". Forbes. Retrieved July 19, 2013.
- Petersen, Sarah (March 11, 2013). "2 Mormon moms in international video blog competition". Deseret News. Retrieved July 22, 2013.
- "shaycarl". YouTube. Retrieved August 7, 2013.
- "SHAYTARDS". YouTube. Retrieved August 7, 2013.
- "'I'm Vlogging Here' YouTube Documentary". Indiegogo. Retrieved July 19, 2013.
- Miller, Claire Cain (April 10, 2011). "Actors in Smaller Studios, Making Pictures for the Smaller Screen". The New York Times. Retrieved July 19, 2013.
- Van, Alan (May 15, 2012). "Shay Carl Interview". NMR. Retrieved July 19, 2013.
- Lazar, Shira (host); Carl, Shay (December 30, 2010). "Shay Carl Exclusive Interview". The Partners Project. Season 1. Episode 3. Shay Carl Exclusive Interview. Event occurs at 1:01. "I was working as a granite laborer. I manufactured, installed the polished granite countertops."
- "Welcome to Z103 -Idaho's Hit Music". Z103. Archived from the original on September 22, 2008. Retrieved July 19, 2013.
- Nalty, Kevin (September 21, 2010). "17". Beyond Viral: How to Attract Customers, Promote Your Brand, and Make Money with Online Video. David Meerman Scott (foreword) (1 ed.). John Wiley & Sons. p. 259. ISBN 9780470598887.
- "The Day The Mob Saved Vegas". VegasTripping. December 28, 2009. Retrieved July 21, 2013.
- "Winners". Mashable. Archived from the original on December 19, 2009. Retrieved July 19, 2013.
- "3rd Annual Nominees & Winners". Streamy Awards. Retrieved July 21, 2013.
- Kay, Felix (February 19, 2013). "Matt Damon Makes "Sacrifice" For a Cause". Young Hollywood. Retrieved July 19, 2013.
- Shay, Carl; Damon, Matt (February 11, 2013). "Matt Damon's Very 1st Vlog!". YouTube. Retrieved July 19, 2013.
- Klima, Jeff (February 12, 2013). "Matt Damon, Shay Carl Team Up To Save Water [VIDEO]". NMR. Retrieved July 19, 2013.
- Slutsky, Irina (September 13, 2010). "Meet YouTube's Most In-Demand Brand Stars". Advertising Age. Retrieved July 21, 2013.
- Roettgers, Janko (June 8, 2011). "ShayCarl, Howcast and GE want you to 'Tag Your Green'". GigaOM. Retrieved July 21, 2013.
- Patheiger, Chris (October 6, 2010). "Advertisers are leveraging YouTube celebrity. Sellout – or savvy?". The Media Path. Retrieved July 21, 2013.
- Carl, Shay (June 27, 2013). "Post on verified Shay Carl account". Facebook. Retrieved July 21, 2013.
- Eördögh, Fruzsina (March 7, 2012). "YouTubers didn't appreciate Anderson Cooper's portrayal of the Shaytards". The Daily Dot. Retrieved July 20, 2013.
- "Anderson's Easy Money Hour". Anderson Live. Season 1. Episode 111. March 5, 2012. http://www.andersoncooper.com/episodes/easy-money-hour/. Retrieved July 20, 2013.
- Blunt, James (April 23, 2011). "Tweet from verified James Blunt account". Twitter. Retrieved July 21, 2013.
- "Video Interview: Dave Ramsey Talks With YouTube Sensation Shay Carl". The Dave Ramsey Show. September 28, 2012. Retrieved July 19, 2013.
- Goldschein, Eric (April 9, 2012). "Barkley Appears On Something Called The B.F.B.R.B.S.S.P. Show, Which Is Hilarious". SportsGrid. Retrieved July 21, 2013.
- Browning, J. Michael (July 27, 2012). "Bas, Bunnies & Shaytards". CouchFighter. Retrieved July 21, 2013.
- Barnes, Brooks (September 17, 2014). "‘America’s Funniest Home Videos’ Turns 25". The New York Times. Retrieved September 18, 2014.
- Hurwitz, Daniel (September 3, 2014). "Pitbull, Michelle Phan win special Streamy honors". USA Today. Retrieved September 5, 2014.
- Bloom, David (September 3, 2014). "Pitbull, Shay Carl, Michelle Phan, Tyler Oakley Named 1st Streamy ICONS". Deadline.com. Retrieved September 5, 2014.
- Gutelle, Sam (April 18, 2013). "Maker Studios, ShayCarl Partner With Animation Channel On Cartoonium". Tubefilter. Retrieved July 21, 2013.
- "California Arts Advocacy Group Releases "Save the Arts" PSA". UC Santa Barbara. Retrieved July 21, 2013.
- Official website
- shaycarl's channel on YouTube
- SHAYTARDS's channel on YouTube
- Shay Carl at the Internet Movie Database