Prior to its official release on August 21, 2012, an EP of remixes of the track, featuring contributions from Michael Calfan and Sandro Silva, was made available for a short time exclusively via Beatport, on August 7, 2012. The official release then followed on August 21, 2012, before the track was issued in the form of CD single and 12" vinyl in Germany on August 24, 2012. The single was released in the United Kingdom on September 10, 2012, on the date of the album's release. It peaked at #8 on the UK Singles Chart. Although this song failed to chart the US Billboard Hot 100, it topped the BillboardHot Dance Club Songs chart, making it Guetta's seventh number-one on the chart.
On September 21, 2012, a lyric video for the track was uploaded to Guetta's official VEVO channel. On September 26, 2012, a trailer for the music video was released, with an official premiere date of October 3, 2012, revealed. An official video for the track was uploaded to Guetta's official VEVO channel on September 28, 2012.
The video starts off with a shot of a naked woman, then it moves on to a wounded wolf running from a handful of human hunters. It is shown that the wolf is supernatural, as it is able to make the hunters "explode" on every breakdown of the song. The "explosions" depict the hunters and the landscape as composed by tiny polygons, as if everything were part of a computer simulated reality. At the end of the music video, the canine then transforms back into the naked woman at the start. The video tells a story- both the video and the lyrics - the she-wolf was once a woman who fell for and loved the hunter, but was shunned because of his guilt when he lay with her - giving into the "sin". The man turned on her and wounded her, and she fell to pieces, becoming the she wolf. Her softness vanished, replaced by razor sharp edges. Cornered and wounded, the wolf destroys those who would kill her heart. The woman may mourn afterwards, looking out across a desolate sea, but the she-wolf survives. She will always survive. This is the second time that neither Guetta nor Sia make an appearance in the video.
Robert Copsey of Digital Spy blog gave the song a mixed review stating:
After a global conquering hook-up with Flo Rida she's returned to where it all began with David Guetta, who'll be hoping that lightning strikes twice after the spectacular and chart-topping 'Titanium'. Once again, it's the heartfelt lyrics that shine over the handbag house as she confesses: "You hunted me down like a wolf, a predator/ ...I felt like a deer in your lights" with the same inimitable gusto. The result is nothing we haven't heard already, but that's not necessarily a bad thing. .