Sheng Siong

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Sheng Siong Group Ltd.
Type Public
Traded as SGX: OV8
Industry Retail
Founded 1985 (1985)
Founders Lim Hock Chee
Headquarters Singapore
Number of locations 33 stores (as of May 2014)
Key people Lim Hock Chee (CEO)
Products Grocery stores, supermarkets and hypermarkets
Revenue Increase SGD $687.4 million (2013) [1]
Net income Decrease SGD $38.9 million (2013) [1]
Employees 2,324 (2010).[2]
Website Corporate Website
Inside Bedok Central outlet (2008)
Tekka Mall with the former signboard of Sheng Siong (2006)

Sheng Siong Group Ltd. (Chinese: 昇菘集团) is the parent company of Sheng Siong Supermarket Pte Ltd, commonly known as Sheng Siong, the third largest chain of supermarkets in Singapore.[3]


Sheng Siong was founded by BBM Mr. Lim Hock Chee, now its CEO. After winding up his stall selling pork in 1985, Lim founded Sheng Siong's foremost operation in a single shophouse unit.[4] Sheng Siong has evolved since into a chain of 33 stores, mainly supermarkets, in Singapore. Sheng Siong has been awarded top 500 retail enterprises in 2007 and became the third-largest retailer in Singapore.[5] The company has also been awarded as Superbrands Singapore in years 2008, 2009.[6] and 2011.[7]

Sheng Siong Group Ltd. is publicly listed at the SGX (code: OV8) since August 17, 2011.[8]

The supermarket chain has also launched its own television variety programmes named "The Sheng Siong Show" on Channel 8 (since 2007) and "Sheng Siong Live!" on Suria (since 2009) broadcast in Singapore, usually on weekends during prime time.

See also[edit]


  1. ^ a b "Sheng Siong Group rings in higher profit, sales in Q4". The Straits Times. 2014-02-20. Retrieved 2014-05-21. 
  2. ^ "Financial Highlights". OCBC Bank. Retrieved 2011-07-13. 
  3. ^ "Retailing in Singapore". Euromonitor. Feb 2012. Retrieved 2013-03-05. 
  4. ^ Alvin Chua (2010-06-16). "NLB / Sheng Siong". National Library Board. Retrieved 2012-03-15. 
  5. ^ "Sheng Siong chain climbs to third in S'pore for turnover". The Straits Times. 2008-08-01. Retrieved 2011-08-18. 
  6. ^ "Superbrands Volume IV / Sheng Siong". Superbrands. Retrieved 2011-08-18. 
  7. ^ "Superbrands Volume V / Sheng Siong". Superbrands. Retrieved 2011-08-18. 
  8. ^ "Sheng Siong IPO: Wrong timing, but the right stock?". Business Times. Retrieved 2011-07-13. 

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