Typical artists are Flipper's Guitar, Pizzicato Five, and Original Love. As the style's popularity increased at end of the 90s, the term began to be applied to many bands whose musical stylings reflected a more mainstream sensibility. Although some artists rejected or resisted being categorized as "Shibuya-kei," the name ultimately stuck, as the style was favoured by local businesses, including Shibuya Center Street's HMV Shibuya, which sold Shibuya-kei records in its traditional Japanese music section. Increasingly, musicians outside of Japan, such as Britain's Momus, France's Dimitri from Paris, and the US artists Natural Calamity and Phofo are labelled Shibuya-kei.
The term "Shibuya-kei" comes from Shibuya(渋谷?), one of the 23 special wards of Tokyo known for its fashion stores, night life, and being an epicenter of Japanese pop culture, and the Japanese word kei (系?), which literally means "system" or, in this context, "style". So, Shibuya-kei translates to "Shibuya style".