Shifted Gompertz distribution

Shifted Gompertz

Probability density function
Cumulative distribution function
Parameters	b > 0 scale (real) η > 0 shape (real)
Support	$x \in [0, \infty)\!$
PDF	$b e^{-bx} e^{-\eta e^{-bx}}\left[1 + \eta\left(1 - e^{-bx}\right)\right]$
CDF	$\left(1 - e^{-bx}\right)e^{-\eta e^{-bx}}$
Mean	$(-1/b)\{\mathrm{E}[\ln(X)] - \ln(\eta)\}\,$ where $X = \eta e^{-bx}\,$ and $\begin{align}\mathrm{E}[\ln(X)] =& [1 {+} 1 / \eta]\!\!\int_0^\eta \!\!\!\! e^{-X}[\ln(X)]dX\\ &- 1/\eta\!\! \int_0^\eta \!\!\!\! X e^{-X}[\ln(X)] dX \end{align}$
Mode	$0 \text{ for }0 < \eta \leq 0.5$ $(-1/b)\ln(z^\star)\text{, for } \eta > 0.5$ $\text{ where, }z^\star = [3 + \eta - (\eta^2 + 2\eta + 5)^{1/2}]/(2\eta)$
Variance	$(1/b^2)(\mathrm{E}\{[\ln(X)]^2\} - (\mathrm{E}[\ln(X)])^2)\,$ where $X = \eta e^{-bx}\,$ and $\begin{align}\mathrm{E}\{[\ln(X)]^2\} =& [1 {+} 1 / \eta]\!\!\int_0^\eta \!\!\!\! e^{-X}[\ln(X)]^2 dX\\ &- 1/\eta \!\!\int_0^\eta \!\!\!\! X e^{-X}[\ln(X)]^2 dX \end{align}$

The shifted Gompertz distribution is the distribution of the largest of two independent random variables one of which has an exponential distribution with parameter b and the other has a Gumbel distribution with parameters η and b. In its original formulation the distribution was expressed referring to the Gompertz distribution instead of the Gumbel distribution but, since the Gompertz distribution is a reverted Gumbel distribution (truncated at zero), the labelling can be considered as accurate. It has been used as a model of adoption of innovations. It was proposed by Bemmaor (1994).

Specification

Probability density function

The probability density function of the shifted Gompertz distribution is:

$f(x;b,\eta) = b e^{-bx} e^{-\eta e^{-bx}}\left[1 + \eta\left(1 - e^{-bx}\right)\right] \text{ for }x \geq 0. \,$

where b > 0 is the scale parameter and η > 0 is the shape parameter of the shifted Gompertz distribution.

Cumulative distribution function

The cumulative distribution function of the shifted Gompertz distribution is:

$F(x;b,\eta) = \left(1 - e^{-bx}\right)e^{-\eta e^{-bx}} \text{ for }x \geq 0. \,$

Properties

The shifted Gompertz distribution is right-skewed for all values of η. It is more flexible than the Gumbel distribution.

Shapes

The shifted Gompertz density function can take on different shapes depending on the values of the shape parameter η:

• $0 < \eta \leq 0.5\,$ the probability density function has its mode at 0.
• $\eta > 0.5\,$ the probability density function has its mode at

$\text{mode}=-\frac{\ln(z^\star)}{b}\, \qquad 0 < z^\star < 1$

where $z^\star\,$ is the smallest root of

$\eta^2z^2 - \eta(3 + \eta)z + \eta + 1 = 0\,,$

which is

$z^\star = [3 + \eta - (\eta^2 + 2\eta + 5)^{1/2}]/(2\eta).$

Related distributions

If η varies according to a gamma distribution with shape parameter α and scale parameter β (mean = αβ), the distribution of x is Gamma/Shifted Gompertz (G/SG). When α is equal to one, the G/SG reduces to the Bass model.

See also

• Gumbel distribution
• Generalized extreme value distribution
• Mixture model
• Bass model
• Gompertz distribution

References

• Bemmaor, Albert C. (1994). "Modeling the Diffusion of New Durable Goods: Word-of-Mouth Effect Versus Consumer Heterogeneity". In G. Laurent, G.L. Lilien & B. Pras. Research Traditions in Marketing. Boston: Kluwer Academic Publishers. pp. 201–223. ISBN 0792393880. 
• Chandrasekaran, Deepa; Tellis, Gerard J. (2007). "A Critical Review of Marketing Research on Diffusion of New Products". In Naresh K. Malhotra. Review of Marketing Research. 3. Armonk: M.E. Sharpe. pp. 39–80. ISBN 978-0-7656-1306-6. 
• Jimenez, Fernando; Jodra, Pedro (2009). "A Note on the Moments and Computer Generation of the Shifted Gompertz Distribution". Communications in Statistics - Theory and Methods 38 (1): 78–89. doi:10.1080/03610920802155502. 
• Van den Bulte, Christophe; Stremersch, Stefan (2004). "Social Contagion and Income Heterogeneity in New Product Diffusion: A Meta-Analytic Test". Marketing Science 23 (4): 530–544. doi:10.1287/mksc.1040.0054.