Shinola
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Shinola is a brand of wax shoe polish that was available in the early- to mid-20th century. The original trademark was filed in 1929 by 2-in-1 Shinola-Bixby Corporation, New Jersey.[1][2]
[edit] In Popular Culture
Shinola was immortalized in colloquial English by the phrase You don't (or he/she doesn't) know shit from Shinola which first became widely popular during World War II.[3] Aside from being an amusing bit of alliteration, the phrase implies that the person being referred to is stupid or woefully ignorant. Shit and Shinola are entirely distinct in their function; only one is good for polishing shoes, and anyone who fails to distinguish one from the other must be ignorant or of low acuity.
In the Golden Girls episode "The Case of The Libertine Belle", Rose remarks that she was once called "The Sherlock Holmes of St. Olaf", to which Dorothy asks, "Figured out which was one was Shinola, did you?" Rose, with a worn look on her face replies, "The hard way..."
[edit] References
[edit] External links
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