Shinola is an American brand of wax-based shoe polish that was available in the early- to mid-20th century. The original trademark was filed in 1929 by 2-in-1 Shinola-Bixby Corporation, New York.
Shinola/Detroit LLC purchased the Shinola name from the defunct shoe polish company, and is now an American manufacturer of watches, bicycles, leather goods, and journals in Detroit. The Shinola headquarters and manufacturing facility are located in Detroit inside the College for Creative Studies within the historic Argonaut Building, now known as the A. Alfred Taubman Center for Design Education.
 In popular culture
In the 1979 film comedy The Jerk, the character Navin R. Johnson (played by Steve Martin) is tested by "Daddy" (Richard Ward) on whether he knows the difference between shit and Shinola before leaving home.
-  USPTO Trademark Applications and Registrations Retrieval: Trademark Serial Number 71292186
-  USPTO Trademark Applications and Registrations Retrieval: Trademark Serial Number 71298294
- "Shinola is Poised to be the Newest Detroit Brand", "Detroit 2020", February 13, 2013
- Gallagher, John, "Here's your chance to get limited-edition Shinola watches", "Detroit Free Press", March 14, 2013
- Welch, Sherri, "Shinola all wound up for online sales", "Crain's Detroit Business", March 10, 2013
- Doesn't know shit from Shinola
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