Shirrel Rhoades in 2007
May 19, 1942
North Wilkesboro, NC
|Area(s)||Writer, Publisher, Professor, Filmmaker|
|Notable works||Marvel Comics, Reader's Digest, Cricket, Harper's Magazine, Ladies Home Journal, Opportunity Magazine, Magazines: A Complete Guide to the Industry, Comics Books: How the Industry Works, A Complete History of American Comic Books|
Shirrel Rhoades was born in rural Wilkes County, North Carolina. His father owned a furniture store where his mother helped out. He has a brother, Bill, and a sister named Dawn, both younger by ten and thirteen years. His parents divorced while he was in his teens and Rhoades' father died shortly afterward in an automobile accident.
Rhoades was raised in Mulberry, North Carolina, where he attended Wilkes Central High School. After graduating in 1960, Rhoades attended Wake Forest University and Stetson University. He received his BA in Fine Arts in 1964.
After college, Rhoades took a job as layout artist with The Florida Times-Union. He later become the Sunday Magazine’s assistant editor and chief feature writer, as well as the newspaper’s film and theatre critic.
Magazines and comics
In 1968, Rhoades became the Executive Editor of Etienne Dupuch Jr. Publications, the Nassau-based publisher of The Bahamas Business Handbook and other travel and education titles. In 1972, he launched Directions (a travel magazine for the Great Smoky Mountains region) and an annual book series and quarterly travel publication about the Cayman Islands.
In 1976, Rhoades became Associate Publisher of Harper's Magazine. Three years later, he was recruited to Charter Publishing as Vice President of Consumer Marketing for Ladies' Home Journal, Redbook, and Sport.
Rhoades joined Scholastic to launch Family Computing magazine. In 1988, purchased his own periodical, Opportunity Magazine. Later he would launch a sister publication, Income Plu$, both aimed at small business entrepreneurs.
In 1996, Rhoades became Executive Vice President of Marvel Entertainment and Publisher of Marvel Comics. He left Marvel three years later and joined Reader's Digest as Vice President of New Business Development.
Shirrel Rhoades has served on the board of directors of American Family Publishers and on the advisory board of the New York Academy of Sciences. He was nominated for the Direct Marketing Association Hall of Fame in 1997 and again for the Circulation Hall of Fame in 1998. During the 1980s, he was chairman of the Consumer Marketing Committee for Magazine Publishers of America and a member of their Finance Committee.
Rhoades has published multiple books, including Magazines: A Complete Guide to the Industry (with Dr. David E. Sumner), Comic Books: How the Industry Works, and A Complete History of American Comic Books.
As an adjunct associate professor, Rhoades taught for 17 years in New York University's Center for Publishing. He also served as associate chair of the Association's Education Committee.
||This article includes a list of references, related reading or external links, but its sources remain unclear because it lacks inline citations. (April 2008)|
- Magazine Matter (Fall 2006)
- Zoom Info Bio
- Media Business: Advertising (New York Times, 1989)
- Marketing 101 (Circulation Management, 2006)
- Learning From a Successful Launch (Folio, 1985)
- ADAM Family Computing Ceases Publication (Expandable Computer News, 1984)
- Former Marvel VP Visits BSU (Ball State Daily News, 2007)
- Focus on Asia (FIPP, 2003)
- The Age of Asia (Folio, 1997)
- For Magazine Industry, Less May Be More (Christian Science Monitor, 2007)
- Time For a Change (Coverlines, 2007)
- Stetson University Alumni Authors
- The Sciences, May/June 2007
- Prince to Tell Family's Story (Miami Herald)
- Rhoades Finds New Home for Photography (SCAD Museum of Art)
- The Rhoades Collection (SCAD Museum of Art)
- Fashion Photography from the Rhoades Collection (Fashion Gates, 2005)
- Spidey Swings to SCAD (Campus Chronicle, 2003)
- Shirrel Rhoades at the Internet Movie Database
- Selassie: In Search of My Grandfather's Roots (Film Trailer)
- RTEdwards Photography