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|This article relies on references to primary sources. (March 2009)|
|Headquarters||Chippewa Falls, Wisconsin, United States|
|Key people||August Mason, Founder
Bert Mason, Founder
Dan Hunt, CEO
|Products||Shoes, handbags, accessories|
|Revenue||$85 million (2007)|
ShoeMall.com was founded in 1999 in Chippewa Falls, Wisconsin. It was founded by the parent company, Mason Companies, which is a family owned business founded in 1904 by August and Bert Mason.
In 1985 Mason started testing direct-to-consumer mail order catalogs featuring shoes and clothing for men and women. After years of direct sales interactions, the Mason salesmen program was eliminated on December 31, 1997, turning entirely to selling directly to the consumer through catalogs.
Following the success of the mail order catalogs, and the boom of internet retailing, Mason began ShoeMall.com, an entirely web-based subset of their company. ShoeMall was launched in 1999 as an online footwear retailer.