Shomi Patwary
| Shomi Patwary | |
|---|---|
 Shomi Directing a Video for Folk Artists Bison |
|
| Born | Mahfuzur Patwary February 20, 1982 Dhaka, Bangladesh |
| Occupation | Designer, Artist, Director |
| Years active | 2004–present |
Mahfuzur "Shomi" Patwary (born February 20, 1982 in Dhaka, Bangladesh) is a Bengali born American designer, photographer, and acclaimed music video director [1], television producer and co-founder of the creative collective Illusive Media [2] based out of Virginia Beach, Virginia.
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[edit] Illusive Media
While a student at Old Dominion University, Patwary created the multimedia design collective, Illusive Media, with his lifelong friend and classmate Phil Ly.[3] Initially the group began creating a web presence for underground artists, but later helped national acts like Sean Paul and Danja create an image that connected with a broader fan base.[4] As websites like MySpace began to lose its grip in the internet and bloggers became the dominant source of information, Shomi and Illusive Media began directing Music Videos giving bloggers exclusive content to certain artists. Through Illusive Media, Shomi has directed music videos for several artists, his most notable and frequent collaborators are: Fam-Lay and members of Clipse.[5] Shomi Patwary and Illusive Media have directed videos for: Lupe Fiasco, Asher Roth, David Banner & 9th Wonder, Stalley, Kenna, Chad Hugo as well as many others.
Shomi is known for his low budget, guerrilla style of directing and editing often shooting, editing and releasing a complete project on the fly over a few days time [1]. Patwary is also widely respected for often taking into account a musician's image and artistic input and putting his own spin on the project creating a truly collaborative process. He is often credited alongside other Illusive Media partners such as Phil Ly (co-director), Abe Moran (Director), Robert Elliot Simmons (Special Effects), Tash Patwary (Producer), and Jay McCord (Producer/Director/Actor) [6]. Shomi's Younger Brother, Tash P. is a member of the VERYRVRE production team which has produced hits for the hip hop collective A$AP Mob and ASAP Rocky.
The most notable music video directed by Shomi is Lupe Fiasco's "I'm Beamin" [7] with critical acclaim from numerous critics including the New York Post, which called the "Lupe Fiasco 'I'm Beamin' video a breath of fresh air".[8]
[edit] Haiti Earthquake
After the 2010 Haiti earthquake Shomi teamed up with Kenna, Lupe Fiasco, and Mike Shinoda on the "Resurrection" music video to promote Music For Relief.[9] The song was written and the music video was directed for free with all proceeds going to aid the Haiti disaster through Music for Relief.[10]
[edit] KarmaloopTV
In April 2012, Shomi was brought onboard as an in-house music video director and television producer by Karmaloop.com's TV division[11]. Shomi will work with KarmaloopTV to help build the television and music video brand and tie it in with the online retail giant's street image. [1] Shomi maintains an interest in the IllusiveMedia directors collective in Virginia Beach, which is now headed by Phil Ly.
[edit] Videography
[edit] 2007
- Skillz featuring Freeway (rapper) - "Don't Act Like You Don't Know"
[edit] 2009
- Clipse - "Doorman"
- Clipse, Kanye West, KAWS - "Kinda Like A Big Deal" (Behind The Scenes)
[edit] 2010
- Nottz - "Shine So Brite"
- Clipse - "Freedom"
- Kenna featuring Lupe Fiasco - "Resurrection"
- Lupe Fiasco - "I'm Beamin"
- David Banner And 9th Wonder feat Heather Victoria - "Slow Down"
- Mansions on the Moon - "She Makes Me Feel"
- Nottz feat Asher Roth - "My Neighbor"
[edit] 2011
- Asher Roth featuring Quan (rapper) - "Summertime"
- Fam-Lay - "Beach Cruiser"
- Fam-Lay - "What's My Name"
- Pusha T - "Cook It Down"
- Pharrell Williams & Leland Melvin - NASA and STEM (Mini Documentary)
- Stalley - "Chevys and Spaceships"
- Stalley - "330"
- Jacob Kasher Hindlin - "P.O.S."
- Jacob Kasher Hindlin feat Fam-Lay - "Boardwalk Empire"
- Kevin Rudolf, Chad Hugo - "Blues, Yoga, & First Listen to a Bonus Track" (Behind The Scenes)
- Days Difference - "Down With Me"
- We Are Trees - "I Don't Believe In Love"
[edit] 2012
- Bison (indie folk band) - "Quill" (Album Trailer)
- Fam-Lay - "Clap Clap"
- Diplo feat Nicky Da B - "Express Yourself" (Director of Photography)
- Playcloths - "PCU Thunderbirds" (Commercial)
- Ki Theory - "HowVeryDare"
- Fam-Lay - "Skrung Owt"
- David Banner feat. Maino - "Castles in Brooklyn" - (Co Director with Corey Smyth of Blacksmith Records)
- Paper Diamond feat Nasimiyu - "Turn The Lights Off" (Co Director with Abe Vilchez Moran)
- Kevin Rudolf - "Don't Give Up"
[edit] References
- ^ a b c [1], April 12, 2012. Retrieved 2012-4-12
- ^ "Illusive Media Throws Karma on a Loop, November 2011. Retrieved 2011-12-10
- ^ "Growing Multimedia Design Shop Was Founded by ODU students, August 10, 2006. Retrieved 2011-12-17
- ^ "Illusive Media" Retrieved 2012-2-29
- ^ "Video: Clipse: "Doorman", November 12, 2009. Retrieved 2011-12-10
- ^ ""IMDB Bio Jay McCord", Retrieved 2012-5-16
- ^ "Lupe Fiasco - I'm Beamin (Official Video), Retrieved 2011-12-10
- ^ "Lupe Fiasco 'I'm Beamin' video is a breath of fresh air, April 29, 2010. Retrieved 2011-12-10
- ^ "Kenna, Lupe Fiasco, Mike Shinoda - Resurrection (Official Video)", Retrieved 2011-12-10
- ^ "Resurrection - Music For Relief, March 11, 2010. Retrieved 2011-12-10
- ^ [2], April 2, 2012. Retrieved 2012-4-10
[edit] External links
- [3] Karma Loop TV - Illusive Media Channel KarmaLoop.com
