Shoot (advertising magazine)

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Editor Robert Goldrich
Frequency print: monthly except January and July
online: weekly on Friday
Publisher DCA Business Media LLC
First issue December 1960 (1960-December)
Country USA
Based in HOLLYWOOD, Westport, CT
Language English
ISSN 1055-9825

SHOOT Magazine, founded in 1960 as Back Stage, provides news and information about advertising agencies, executives, and creative professionals in the advertising industry. It also issues awards each year recognizing various elements of advertising, such as a "New Directors Showcase", and "Best Work You May Never See".[1]


The magazine launched in December 1960 under the title Back Stage, in a newspaper format covering theater and commercial production. Owners were Ira Eaker and Allen Zwerdling. In the late 1980s, they sold the paper to BPI (publisher of entertainment periodicals such as Billboard), and the newspaper was split into two in the summer of 1990. On July 6, 1990, the portion known as Back Stage Shoot was spun off into a full, standalone publication, BackStage/Shoot. The concept was to have the original Back Stage publication concentrate on actors, performing artists, and theatre, while Shoot would continue to "serve the news and information needs of creative and production decision-makers at ad agencies, and executives & artisans in the production industry". To emphasize the change, the official Back Stage tagline "The complete service weekly for the communications and entertainment industry" was switched to "The Performing Arts Weekly." In 1994, BackStage/Shoot was renamed simply SHOOT.

In 2005, the primary Back Stage tagline changed from "The Performing Arts Weekly" to "The Actor's Resource", and sister publication SHOOT (and were sold to DCA Business Media LLC. The SHOOTonline website was launched that year, along with an electronic version of the publication.


  1. ^ "SHOOT: 50th anniversary edition". SHOOT (pdf). November 30, 2010. 

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