From Wikipedia, the free encyclopedia
Jump to: navigation, search
Type Private
Industry Social Commerce, Social media
Founded 2009
Headquarters Mountain View, California
Key people Jai Rawat, Samir Palnitkar
Products Web application
Revenue N/A

ShopSocially is a social commerce platform for online retailers. It provides a suite of on-site social applications for retailers aimed at generating social interactions.[1]

History and Services[edit]

ShopSocially was co-founded in 2009 by Jai Rawat and Samir Palnitkar. The pair has previously co-founded Obongo, acquired by AOL in 2001[2] and AirTight Networks.[3] ShopSocially was initially launched as a destination site for social shopping where users could connect with their friends for shopping advice.[4][5][6] However, like other similar attempts at that time such as Blippy and Swipely that model did not prove to be successful.

ShopSocially decided to pivot and launched a social sharing application for online retailers in April 2011 [4][7] and announced some big name customers including Sephora, Zales and CafePress. In June 2012 ShopSocially announced the launch of a social commerce platform which included a number of different social applications.[1][8][9]

ShopSocially was named the winner of LinkShare Technology Genius Award in July 2011,[10][11] was the winner of 2013 TiE50 “Top Startup” Competition at TiEcon 2013,[12] has been named as one of the most promising companies to watch by AlwaysOn [13] and was also recognized as a top 10 Internet startup by siliconindia.[14][15] In April, 2013 Facebook released a case study [16] featuring ShopSocially.

ShopSocially combines the concepts of online shopping and social media. By enabling ShopSocially apps on their site, retailers can get visitors to share products and purchases, consult their friends for buying advice and increase Facebook fans.[17][18][19]

Financials and Growth[edit]

ShopSocially has raised a total of nearly $1.7 million in venture and angel funds.[20] Co-founder and CEO Jai Rawat sits on ShopSocially board along with co-founder Samir Palnitkar and Kiran Hebbar, Valhalla Partners. Advisory board members include Gokul Rajaram from Facebook and Mike Linton, CMO of Farmers.

See also[edit]


External links[edit]