Retail therapy

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Retail therapy is shopping with the primary purpose of improving the buyer's mood or disposition. Often seen in people during periods of depression or transition, it is normally a short-lived habit. Items purchased during periods of retail therapy are sometimes referred to as "comfort buys".

Retail therapy was first used as a term in the 1980s with the first reference being this sentence in the Chicago Tribune of Christmas Eve 1986: "We've become a nation measuring out our lives in shopping bags and nursing our psychic ills through retail therapy."[citation needed]

In 2001, the European Union conducted a study finding that 33% of shoppers surveyed had "high level of addiction to rush or unnecessary consumption".[1] This was causing debt problems for many with the problem being particularly bad in young Scottish people.

Researchers at Melbourne University have advocated its classification as a psychological disorder called oniomania or compulsive shopping disorder.[2]

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