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Shopzilla Inc.
Type Private
Industry Internet Services : Comparison Shopping
Founded Los Angeles, California
(November, 1996)
Headquarters Los Angeles, California, USA
Key people

Bill Glass, CEO
David Weinrot, CMO
Jayesh Bhayani, EVP & Chief Technology Officer
Scott Macon, Chief Operating Officer & Managing Director, Europe
Jason Hodell, Chief Financial Officer

Farhad Mohit, co-founder
Henri Asseily, co-founder
Products (See services listing.)
Employees 400 (2007)
Parent Symphony Technology Group

Shopzilla operates a portfolio of shopping web sites, with greatest experience as a price comparison service. Founded in June 1996 by Farhad Mohit and Henri Asseily as Binary Compass Enterprises, the company changed its name to in January 1999. The company launched the website Shopzilla in November 2004, which then became the company name too.

The company's mission is to enable shoppers to find, compare and buy anything, sold by virtually anyone, anywhere. In September 2009, Shopzilla sites attracted over 19 million unique visitors in the U.S. according to comScore.[1] Shopzilla also operates the consumer feedback network that collects millions of consumer reviews of stores and products each year.

In June 2005, Shopzilla was acquired by The E. W. Scripps Company for $525 million[2][3] and was part of its interactive media division.

In June 2011, Scripps sold Shopzilla to strategic private equity Symphony Technology Group for $165M.[4]

Shopzilla operates websites serving consumers and retailers in the U.S., UK, French and German markets. Shopzilla is headquartered in West Los Angeles, CA.

Products and services[edit]

Comparison Shopping, Merchant Ratings and Reviews.

In 2014, Shopzilla operates online shopping brands including Bizrate, Shopzilla, Beso, and Tada. These "have linked Internet shoppers to specific merchandise offers at online stores, mainly through the interface of consumer shopping webs."[5] According to technology blog reports in 2014, Shopzilla was using Connexity, a digital marketing offerings analytics product, to target and expand its offerings,[5] and using Oracle and Cloudera in its big data data management.[6]

Revenue Streams[edit]

As for most comparison shopping services, the main revenue stream comes from selling leads to merchants, using the common model called Pay per click (PPC) which is also known as Cost Per Click (CPC).

Minimum CPC rates are set by Shopzilla primarily depending on the product categories, and secondarily based on time of the year. Over the past few years Shopzilla (as well as most of its competitors) has hiked up minimum CPC rates during the holidays shopping season.[7]

On the Shopzilla merchant extranet, merchants can choose to raise (or lower down to the minimum) their CPC rates across the board, by category or by individual product. Shopzilla uses the CPC rate as one of many parameters to determine a merchant's ranking on a product result listing. Some of the other parameters include presence of a product picture, availability of the product and the merchant's Bizrate satisfaction ratings. As with Google and other search engines, Shopzilla regularly updates its sorting algorithm called ShopRank. As such, a merchant can theoretically be more competitive in the Shopzilla rankings by doing any combination of increasing product information and stock, improving its satisfaction ratings or simply paying more per click.

See also[edit]


  1. ^ comScore Media Metrix Ranks Top 50 U.S. Web Properties for September 2009. comScore.
  2. ^ International Herald Tribune article about Scripps buying Shopzilla
  3. ^ Louise Story (June 8, 2005). "Scripps to buy Shopzilla for $525 million". New York Times. 
  4. ^ [1]
  5. ^ a b STG (August 19, 2014). "Shopzilla moves into marketing, providing analytical insights and ad placements to consumer brands". Retrieved August 23, 2014. 
  6. ^ STG (August 5, 2014). "Shopzilla Implements a Cloudera Enterprise Data Hub to Enhance its EDW and Capture Unparalleled Retail Insights". Retrieved August 23, 2014. 
  7. ^ Seasonal PPC increases Retrieved April 9, 2008.

External links[edit]