Shorty Awards
| The Shorty Awards | |
|---|---|
 Shorty Awards Logo |
|
| Awarded for | "The best producers of short content – under 140 characters on Twitter" |
| Presented by | Sawhorse Media |
| Country | United States |
| First awarded | February 11, 2009 |
| Official website | shortyawards.com |
The Shorty Awards, also known as the Shorties, are an awards event that honors top short-form content creators on the micro-blogging website Twitter. The awards have primarily been sponsored by the John S. and James L. Knight Foundation, and are organized by the co-founders of the Brooklyn-based startup company Sawhorse Media.[1] Since their creation in 2008, the awards have expanded to recognize content creation on other social networking sites, including Tumblr, Foursquare, and Facebook.
Contents |
[edit] First Annual Awards
The awards were created in 2008 by tech entrepreneurs Greg Galant, Adam Varga, and Lee Semel of Sawhorse Media.[2][3] They invited Twitter account holders to nominate the best twitterers in general categories such as humor, news, food, and design.[4] Winners were chosen by than 30,000 twitterers during the voting period.[5] The founders of Twitter first heard about the awards after the contest had gotten underway, and expressed support for it.[6]
The first Shorty Awards ceremony was held on February 11, 2009, at the Galapagos Art Space in Brooklyn, New York. Approximately 300 people attended the event.[7] The event was hosted by CNN anchor Rick Sanchez and featured in-person guest appearances by prominent Twitter users MC Hammer and Gary Vaynerchuk and a video appearance by Shaquille O'Neal.[8][9] The awards, which were voted on by Twitter users, were distributed in 26 categories.[10] At the ceremony, the true identity of advertising category winner @PeggyOlson was revealed to be Carri Bugbee, owner of the public relations company Big Deal PR in Portland, Oregon.[11]
[edit] 2009 Winners By Category
Advertising: Peggy Olson, @PeggyOlson[12]
Apps: brightkit, @brightkit
Brand: Action Wipes, @MarthaVan
Business: Paw Luxury, @PawLuxury
Design: Yiying Lu, @yiyinglu
Education: RubyLearning, @RubyLearning
Entertainment: Flashlight Worthy Books, @FLWBooks
Finance: StockTwits, @StockTwits
Food: Foodimentary, @foodimentary
Green: Green Moms Carnival, @greenmoms
Health: Debra Wendler, @ADHDParenting
Humor: Charles Trippy, @charlestrippy
Music: Hunter Burgan, @tranquilmammoth
News: BNO News, @BreakingNewsOn
Nonprofits: Athletes for a Cure, @athletes4acure
Personal: Arleen Boyd, @AlohaArleen
Photography: Kyle Reese, @Twipphoto
Politics: Justin Hart, @justin_hart
Science: NASA's Phoenix Mars Lander, @MarsPhoenix
Social Media: Dan Zarrella, @danzarrella
Sports: Jackie, @girlwithnoname
Startups: Hanniversary, @hanniversary
Tech: Twitter Tips, @Twitter_Tips
Travel: Cruise Source, @cruisesource
Video Games: Justin McElroy, @justinmcelroy
Weird: Martin Sargent, @martinsargent
[edit] Second Annual Awards
Voting for the second Shorty Awards opened on January 5, 2010, in 26 official categories. A Real-Time Photo of the Year category was added to the list of official categories for the first time, recognizing the best photo posted to services such as Twitpic, Yfrog, or Facebook.[13][14]
The second Shorty Awards competition introduced a panel of judges called the Real-Time Academy of Short Form Arts & Sciences whose members were Craig Newmark, David Pogue, Kurt Andersen, Caterina Fake, Joi Ito, Frank Moss (technologist), Alberto Ibargüen, Sreenath Sreenivasan, MC Hammer, Alyssa Milano and Jimmy Wales. After public nominations determined the finalists, the Academy decided on the winners.
Winners were announced at a ceremony held in the Times Center in the New York Times building in Manhattan, and were streamed online. The ceremony was hosted by CNN anchor Rick Sanchez, who presented awards in the official categories as well as the newly-added Real-Time Photo of the Year and a special humanitarian award.[15]
[edit] 2010 Winners By Category
Advertising: Frank Adman, @FrankAdman[16]
Apps: TweetDeck, @TweetDeck
Art: deviantART, @deviantART
Brand (Tie): Whole Foods, @WholeFoods
Brand (Tie): Sesame Street, @sesamestreet
Celebrity: Nathan Fillion, @NathanFillion
Cultural Institution (Tie): Lewis Ginter Botanical Garden, @lewisginter
Cultural Institution (Tie): Reduced Shakespeare Company, @reduced
Design: Smashing Magazine, @smashingmag
Entertainment: True Blood HBO, @TrueBloodHBO
Finance: The Suze Orman Show, @SuzeOrmanShow
Food: Foodimentary, @Foodimentary
Government: Cory Booker, @CoryBooker
Health: Rachael Dunlop, @DrRachie
Humor (Tie): Mrs. Stephen Fry, @MrsStephenFry
Humor (Tie): David Thorne, @27bslash6
Innovation: Betty Draper, @BettyDraper
Literature: Arjun Basu, @arjunbasu
Journalist (Tie): William Bonner, @realwbonner
Journalist (Tie): Rachel Maddow, @maddow
Music (Tie): Ivete Sangalo, @ivetesangalo
Music (Tie): Ted Leo, @tedleo
News: The Diane Rehm Show, @drshow
Nonprofit: TWLOHA, @TWLOHA
Politics: The Nation, @thenation
Science: Jen Scheer, @flyingjenny
Sports: Bill Simmons, @sportsguy33
Tech: Soldier Knows Best, @SoldierKnowBest
Travel: Twitchhiker, @twitchhiker
Weird: The Llama, @DoWhatITellYou
[edit] Special Awards
Real-Time Photo of the Year: Janis Krums, @jkrums for "Plane on the Hudson"
Special Humanitarian Award: Carel Pedre, @carelpedre
[edit] Third Annual Awards
The nomination period for the third annual Shorty Awards opened in January, 2011, and ran through February 11, 2011, except for new categories that had extended nomination deadlines.[17] There were 30 official categories, and five special categories. In addition to Real-Time Photo of the Year, for the first time the awards accepted nominations for Foursquare Mayor of the Year, Foursquare Location of the Year, Microblog of the Year on Tumblr, and a Connecting People award. The awards also introduced new Shorty Industry Awards to recognize the best uses of social media by brands and agencies. A Marketing Jury within the Real-Time Academy of Short Form Arts & Sciences judges the Shorty Industry Awards and determines the winners from among the paid entries.[18] All winners are scheduled to be announced at a ceremony on March 28, 2011, hosted by Aasif Mandvi in the Times Center.[19][20] Other scheduled Shorty Awards presenters include Kiefer Sutherland, Jerry Stiller, Anne Meara, Stephen Wallem, Miss USA Rima Fakih, and Miss Teen USA Kamie Crawford.[21]
[edit] 2011 Winners By Category
Actor: Neil Patrick Harris, @ActuallyNPH[22][23]
Actress: Stana Katic, @Stana_Katic
Apps: COLOURlovers, @colourlovers
Art: One Stop Poetry, @Onestoppoetry
Author (Tie): Shawn Stewart, @treatwomenright
Author (Tie): John Green, @realjohngreen
Celebrity: Kim Jae Joong, @mjjeje
Charity: The Trevor Project, @trevorproject
Comedian (in conjunction with the New York Comedy Festival): Harrison Greenbaum, @harrisoncomedy[24]
Cultural Institution (Tie): Tyneside Cinema, @tynesidecinema
Cultural Institution (Tie): Science Gallery, @ScienceGallery
Customer Service: Research In Motion, @BlackBerryHelp
Design: Codeorama, @Codeorama
Entertainment: Barney Stinson, @Broslife
Fashion: Ann Li, @thisisannli
Fan Page: Ke$ha Time, @keshastime ; Hey Britney @heybritney
Finance: Slow Money, @SlowMoney
Food: Epic Meal Time, @epicmealtime
Gaming: Adam Montoya, @SeaNanners
Government: Cory Booker, @CoryBooker
Green: Mud Baron, @Cocoxochitl
Humor: The Dark Lord, @Lord_Voldemort7
Innovation: Rene Silva Santos, @Rene_Silva_RJ
Journalist: West Wing Report, @westwingreport
Music: The Jonas Brothers, @JonasBrothers
News (Tie): Lei Seca RJ, @LeiSecaRJ
News (Tie): The Young Turks, @TheYoungTurks
Nurse (Tie): Ronivin Pagtakhan, @ronnievinn
Nurse (Tie): Matthew Browning, @MatthewBrowning
Politics (Tie): Marina Silva, @silva_marina
Politics (Tie): The Bloggess, @TheBloggess
Science: MythBusters, @MythBusters
Social Media Expert: Facts About Boys, @FactsAboutBoys
Sports: New Orleans Saints, @Official_Saints
Tech: Soldier Knows Best, @SoldierKnowBest
Television (Tie): Attack of the Show, @aots
Television (Tie): Sesame Street, @sesamestreet
Travel: JD Andrews, @earthXplorer
Weird (Tie): Alli Trippy @AlliTrippy
Weird (Tie): OMG I do this, too, @omgidothistoo
[edit] Special Awards
Connecting People: Shannon Miller, @shannonmmiller
Real-Time Photo of the Year: Douglas H. Wheelock, @Astro_Wheels for "Moon From Space"
Foursquare Location of the Year: SXSW
Foursquare Mayor of the Year: Baratunde Thurston @baratunde
Microblog of the Year on Tumblr: The Daily What
[edit] References
- ^ "Shorty Award Winners Unveiled in New York City", John S. and James L. Knight Foundation
- ^ Holmes, Elizabeth: "Surviving the Drama of the Twitter Awards", The Wall Street Journal
- ^ Neisser, Drew: "How the Shorty Awards Became the Oscars of Social Media", Fast Company
- ^ Stone, Brad: "From the Twittersphere: Trophies for the Best Tweets", The New York Times Bits Blog
- ^ Holmes, Elizabeth: "Surviving the Drama of the Twitter Awards", The Wall Street Journal
- ^ Holmes, Elizabeth: "Surviving the Drama of the Twitter Awards", The Wall Street Journal
- ^ Otterman, Sharon: "The Scene at the Shorty Twitter Awards: Chatter", The New York Times
- ^ Vilensky, Mike: "The Media Is Twittering Away Its Short Time on Earth", New York Magazine
- ^ Capistrano, Daniela: "MC Hammer, AFI's Hunter Burgan Celebrate Twitter Mania At Shorty Awards", MTV News
- ^ Holmes, Elizabeth: "Surviving the Drama of the Twitter Awards", The Wall Street Journal
- ^ Turnquist, Kristi: "Portland's Carri Bugbee plays Peggy Olson of 'Mad Men' on Twitter", The Oregonian
- ^ [1], First Annual Shorty Awards Site, Archived
- ^ [2], Second Annual Shorty Awards Site, Archived
- ^ Bunz, Mercedes: "'Twitter Oscars' open for public votes", The Guardian
- ^ Ciarallo, Joe: "In Second Year, Shorty Awards Get A Bit More Formal", Mediabistro
- ^ [3], Second Annual Shorty Awards Site, Archived
- ^ Matheson, Whitney: "The Shorty Awards call for (brief) nominations", USA Today
- ^ Haile-Mariam, Sara: "Shorty Awards Extend Submission Date in Honor of Social Media Week", Social Media Week
- ^ "Events: The 3rd Annual Shorty Awards", New York Daily News
- ^ D'Zurilla, Christie: "Kiefer Sutherland enlisted as Shorty Awards presenter", Los Angeles Times
- ^ D'Zurilla, Christie: "Kiefer Sutherland enlisted as Shorty Awards presenter", Los Angeles Times
- ^ [4], Shorty Awards Site
- ^ [5], 2011 Shorty Awards on LiveStream.com
- ^ "#EmergingComedian finalists on how Twitter has changed their careers". Official Shorty Awards Website. 2011-11-15. http://blog.shortyawards.com/post/12852895835/emergingcomedian-finalists-on-how-twitter-has-changed. Retrieved 2011-12-20.
