Lifetime (Canada)

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Lifetime logo 2013.png
Launched September 7, 2001
Owned by Shaw Media
(Showcase Television Inc.)
Picture format 1080i (HDTV)
480i (SDTV)
Country Canada
Broadcast area National
Headquarters Toronto, Ontario
Formerly called Showcase Diva (2001–2012)
Website Lifetime
Bell TV Channel 335 (SD)
Channel 1707 (HD)
Shaw Direct Channel 615 (SD)
81 / 581 (HD)
Available on most Canadian cable systems Check local listings, channels may vary
FibreOP Channel 561 (SD)
Channel 516 (HD)
Bell Fibe TV Channel 335 (SD)
Channel 1335 (HD)
MTS Channel 244 (SD)
Channel 1244 (HD)
Optik TV Channel 221 (SD)
SaskTel Channel 81 (SD)

Lifetime is a Canadian English language Category B specialty channel owned by Shaw Media. Lifetime broadcasts films, dramatic television series, and reality series aimed at women.


Logos of former network Showcase Diva

In November 2000, Showcase Television Inc., a division of Alliance Atlantis, was granted approval by the Canadian Radio-television and Telecommunications Commission (CRTC) to launch a television channel called Romance Television, described as "a national English-language Category 2 specialty television service devoted to romance. Programming will include relationship- themed game shows and magazine style programs featuring romantic vacation resorts. Other programs will explore romantic moments in people's lives, as well as classic romantic feature films, epic mini-series and made-for-television movies."[1]

The channel was launched on September 7, 2001 as Showcase Diva, a spin-off of another Alliance Atlantis television channel, Showcase. Programming consisted of primarily television dramas and films.

On January 18, 2008,[2] a joint venture between Canwest and Goldman Sachs Capital Partners known as CW Media,[3] acquired control of Showcase Diva through its purchase of Alliance Atlantis' broadcasting assets, which were placed in a trust in August 2007.[4]

Lifetime logo used from 2012 to 2013.

On October 27, 2010, ownership changed again as Shaw Communications gained control of Showcase Diva as a result of its acquisition of Canwest and Goldman Sachs' interest in CW Media.[5][6]

On May 30, 2012, it was announced that Showcase Diva would be rebranded as a Canadian version of the American channel Lifetime on August 27, 2012, through a brand licensing agreement with the U.S. channel's parent company A+E Networks. The rebrand would result in the addition of more reality series, talk shows and other original series from Lifetime U.S. to the channel's films and television dramas.[7][8][9]

Lifetime HD[edit]

On May 29, 2013, Shaw Media launched Lifetime HD, a high definition simulcast of the standard definition feed. It is currently available on Eastlink, Shaw Direct, Shaw Cable, Bell Fibe TV, and Bell TV.

On April 24, 2014, Rogers Cable launched Lifetime HD a high definition simulated of the standard definition feed. It is now currently on channel 83 & 322


Current programming[edit]

Former programming[edit]

See also[edit]


External links[edit]