A showcase website is a web portal used by individuals and organisations to showcase things of interest or value. They differ from review websites in that they offer little or no interaction with the user nor do they attempt to harvest user internet activity metrics. Some showcase websites offer a newsletter that can be sent to an email address. In most cases these sites are completely open for any guest visitors.
Showcase websites fall into these main categories:
- Websites that showcase other websites for various reasons including, appreciation, marketing and idea generation, especially in collaborative environments.
- Showcasing material objects such as rare paintings, fine jewelry, luxury motor cars and exclusive or exotic holiday destinations.
- Websites that showcase any legal entity such as celebrities, corporations and government departments, NGO's etc.
- Creative internet users can showcase the results of their writing, artistry or use of any other talents.
There doesn't need to be a business strategy behind pure showcase websites. Sometimes the rationale is not clear, as in the case of verybest.com, in that the people behind the site are philanthropists and any advertising on the site is for charitable organisations only.
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