Shrimp on the barbie
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"Shrimp on the barbie" is an often-quoted phrase that originated in a series of television advertisements by the Australian Tourism Commission starring Paul Hogan from 1984 through to 1990.[1] The actual quote spoken by Hogan is "I'll slip an extra shrimp on the barbie for you", and the actual slogan of the ad was "Come and say G'day". It has since been used, along with some variations, to make reference to Australia in popular culture.
The advertisement pre-dated Hogan's popularity in the 1986 film Crocodile Dundee and thus were not initially seen as celebrity advertisements, as he was unknown in the United States, although the film increased the commercial's popularity somewhat.[1]
The advertisements were developed by the Australian agency Mojo in conjunction with American agency N.W. Ayer.
The campaign was launched during the National Football Conference Championship Game in January 1984. Before the campaign, Australia was approximately number 78 on the “most desired” vacation destination list for Americans, but became number 7 three months after the launch, and soon became number 1 or 2 on American’s “dream vacation” list, remaining in that position for most of the next two decades.[1]
"Barbie" is Australian slang for barbecue and the phrase "slip a shrimp on the barbie" often evokes images of a fun social gathering under the sun.
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[edit] References
- ^ a b c Baker, Bill; and Peggy Bendel. "Come and Say G’Day!". Travel Marketing Decisions (The Association of Travel Marketing Executives) (Summer 2005). http://www.atme.org/pubs/archives/77_1898_11926.cfm. Retrieved 2007-12-21.
