Shutter Shades

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A young man wearing shutter shades.

Shutter Shades are a version of louvered sunglasses.

Instead of having lenses, the design is characterized by its "shutter" motif, which is part of the frame. The shades are marketed as suitable for both men and women[1] and are available in an assortment of styles and colors. Depending on the design, Shutter Shades may not function as sunglasses; although some models contain UV resistant lenses, many do not, and only feature a series of horizontal plastic "shades," which neither provide protection for the eye from UV light nor prevent a substantial amount of light from entering the eye.[citation needed]

History[edit]

Previous designs of louvred eyewear had been in existence as early as the 1950s, nicknamed "Venetian Blinders." A then-popular design of Venetian Blinders were featured in the music videos for "Glittering Prize" by Simple Minds in 1982 and "Obsession" by Animotion in 1984. They were also popularized by professional wrestler Macho Man Randy Savage, which he wore before many of his matches, as well as in his promos. Alain Mikli made a contemporary custom design for Kanye West,[2] again influenced by the fashion of the 1980s. West popularized Mikli's design in the music video for "Stronger."[3] In 2007, Shutter Shades, Inc. released a design, which they also patented.[4] and coined the term "Shutter Shades," which they also trademarked with the USPTO.

References[edit]

  1. ^ "Welcome to Shutter Shades". Shutter Shades Online. Shutter Shades. Retrieved 2008-04-06. 
  2. ^ "Shutter Shades". Opulent Optics. 2007-11-01. Retrieved 2008-04-06. 
  3. ^ Reid, Shaheem (2007-09-06). "Kanye Added Perfectionist Touch — And Venetian-Blind Glasses — To 'Stronger' Video: VMA Lens Recap". MTV. Retrieved 2008-04-06. 
  4. ^ "United States Patent D590,868". USPTO Patent Full-Text and Image Database. April 21, 2009. Retrieved April 4, 2014. 

External links[edit]