Shutter Shades
Shutter Shades are a design of slatted sunglasses.
Instead of having lenses, the design is characterized by its "shutter" motif, which is part of the frame. The shades are marketed as suitable for both men and women[1] and are available in an assortment of styles and colors. Depending on the design, Shutter Shades may not function as sunglasses; although some models contain UV resistant lenses, many do not, and only feature a series of horizontal plastic "shades," which neither provide protection for the eye from UV light nor prevent a substantial amount of light from entering the eye.
History
First available in the 1980s, nicknamed "Venetian Blinders," a then-popular design of louvered eyewear were featured in the music videos for "Glittering Prize" by Simple Minds in 1982 and "Obsession" by Animotion in 1984. Alain Mikli made a contemporary custom design for Kanye West[2], again influenced by the fashion of the 1980s. West popularized the glasses in the music video for "Stronger."[3] In 2007, Shutter Shades Inc emerged, patented the current sleeker plastic design[4] and coined and trademarked the term "Shutter Shades".[5] Over the remainder of the year and the next, several celebrities publicly embraced the style of the shades, quickly establishing this new design of eyewear as a pop culture staple.[6] During the 2010 FIFA World Cup many fans were seen wearing shutter shades with the design of their respective flag pictured on the glasses.
References
- ^ "Welcome to Shutter Shades". Shutter Shades Online. Shutter Shades. http://www.shuttershadesonline.com/. Retrieved 2008-04-06.
- ^ "Shutter Shades". Opulent Optics. 2007-11-01. http://opulentoptics.blogspot.com/2007/11/shutter-shades.html. Retrieved 2008-04-06.
- ^ Reid, Shaheem (2007-09-06). "Kanye Added Perfectionist Touch — And Venetian-Blind Glasses — To 'Stronger' Video: VMA Lens Recap". MTV. http://www.mtv.com/news/articles/1568968/20070905/west_kanye.jhtml. Retrieved 2008-04-06.
- ^ http://patft.uspto.gov/netacgi/nph-Parser?Sect1=PTO1&Sect2=HITOFF&d=PALL&p=1&u=%2Fnetahtml%2FPTO%2Fsrchnum.htm&r=1&f=G&l=50&s1=D590868.PN.&OS=PN/D590868&RS=PN/D590868/
- ^ http://tess2.uspto.gov/bin/showfield?f=doc&state=4001:6uvpo4.2.8/
- ^ Macia, Peter. "FADER 58: Kanye West Cover Story and Interview". The Fader. http://www.thefader.com/features/2008/11/25/fader-58-kanye-west-cover-story-and-interview. Retrieved 2008-11-25.
External links
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