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For the computer application, see Shutterfly Studio.
Not to be confused with Fluttershy.
Type Public
Founded 1999
Headquarters Redwood City, California
President Jeffrey Housenbold
CEO Jeffrey Housenbold
Industry photograph-derived manufacture; photo sharing
Alexa rank negative increase 1,562 (April 2014)[1]

Shutterfly is an Internet-based image publishing service based in Redwood City, California. Shutterfly's flagship product is its photo book line. The company was founded in 1999 and is currently led by Jeffrey Housenbold, who joined the company in 2005.[2] The company went public in 2006.[2] The customer base is heavily skewed toward women, who accounted for 80% of customers as reported in 2013.[2]

Shutterfly's revenue derives from "turning digital snapshots into tangible things".[2]


Shutterfly enables users to create personalized photo gifts (including photos and text) such as Samsung Galaxy and iPhone cases, photo books, wall art, and home décor. It competes with Hewlett-Packard Co's Snapfish service, which Reuters reported in September 2014 is also up for sale.[3]

In August 2014, the total number of customers was 2.6 million, reflecting an increase of 13% from the prior-year quarter. Total orders generated were 4.2 million, up 16% year over year. Average order value was $36.14, up 3% year over year driven by promotional strategies and integrated marketing campaigns adopted by the company.[4] Their Q4 2013 earnings grew 17% year-over-year to $410.8 million and resulted in a 12% year-over-year increase in adjusted EBITDA despite a shortened holiday shopping season.[5]

It’s company Tiny Prints has launched “Tiny Prints for iPad” in September 2014; a mobile version of their online stationery boutique the company acquired in 2011.[6]


  1. ThisLife (Photo sharing) January 7, 2013[7]
  2. Kodak Gallery March 1, 2012[8]
  3. Tiny Prints, Inc (Personalized card and stationery seller) March 21, 2011[9]
  4. Tiny Pictures (mobile photo-sharing application centered on photo commenting) September 2009[10]
  5. On March 21, 2011, Shutterfly announced that it was acquiring personalized card and stationery seller a # privately held company that operates and, for $141 million in cash and 3.9 million shares.[9]
  6. On March 1, 2012, Eastman Kodak agreed to sell Kodak Gallery to Shutterfly for $23.8 million.[8]
  7. In September 2014, it was reported by Reuters that the company is in talks with private equity firm Silver Lake to acquire for at least $2 billion.[11]

See also[edit]


  1. ^ " Site Info". Alexa Internet. Retrieved 2014-04-01. 
  2. ^ a b c d Ashlee Vance (January 3, 2013), "Shutterfly's Improbably Long Survival (and Success)", Bloomberg Businessweek,, retrieved January 26, 2013 
  3. ^ "Silver Lake in the lead to acquire Shutterfly -sources". Reuters. 22 September 2014. Retrieved 22 September 2014. 
  4. ^ "Is Shutterfly Poised to Grow with Continued Innovations?". Yahoo Finance. 25 August 2014. Retrieved 22 September 2014. 
  5. ^ "Shutterfly (SFLY) Q4 2013 Earnings Call". Nasdaq. 5 February 2014. Retrieved 25 August 2014. 
  6. ^ "Shutterfly Brings Its Online Boutique Tiny Prints To The iPad". 5 September 2014. Retrieved 22 September 2014. 
  7. ^ "Shutterfly Looks Like David -- Yahoo's Flickr Is Goliath". Forbes. January 7, 2013. Retrieved 2013-01-08. "Yahoo’s Flickr is the Goliath of online photo sharing. Shutterfly just became David with the acquisition of ThisLife." 
  8. ^ a b "Kodak Gallery to be sold to Shutterfly". Channel NewsAsia. Retrieved 2 March 2012. 
  9. ^ a b Associated Press (March 21, 2011). "Shutterfly to acquire Tiny Prints for over $300M". Bloomberg Businessweek. Retrieved May 4, 2011. 
  10. ^ "Shutterfly Buys Tiny Pictures For A Tiny Price". TechCrunch. September 13, 2009. Retrieved May 6, 2011. 
  11. ^ "Silver Lake in the lead to acquire Shutterfly -sources". Reuters. 22 September 2014. Retrieved 22 September 2014. 

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