Shwayze (seated, center)
|Also known as||Shwayze|
|Born||citation needed]May 29, 1985 [|
|Origin||Malibu, California, USA|
|Genres||Alternative hip hop|
|Labels||Suretone Records, Geffen Records|
|Associated acts||Cisco Adler, The Cataracs, Dev, Yung Skeeter|
His first single "Buzzin'" peaked at #46 on the Billboard Hot 100. His second single "Corona and Lime," has reached #23 on the Billboard Hot 100 in the US and #3 in the US iTunes Store. Shwayze's self-titled debut album, which Cisco Adler co-wrote, was released on August 19, 2008.
Aaron Smith was born in Malibu, California. Despite the area's reputation for affluence and luxury, he was raised in a trailer park. His early life was spent juggling several jobs while also helping his grandfather out as a handyman. Shwayze worked at a local Starbucks coffee shop until he met Whitestarr frontman Cisco Adler at a nightclub.
One night Shwayze jumped on stage during Whitestarr's performance and started freestyle rapping, impressing Adler. They immediately began making music together and landed a deal with Suretone Records. He identified himself as "the only black kid in Malibu." He and Whitestarr's Cisco Adler soon formed the duo Shwayze. Fame and success did not arrive instantly. Smith spent much of his time hanging around Adler, waiting for the invitation to jam or write a song. Smith viewed himself as a persistent, if bratty, kid, while Adler recognized talent and charisma and simply needed time to adjust to Shwayze in studio with him.
After recording several tracks with Adler, the duo was signed to the label Geffen and a self-titled album was produced. Adler helped in song writing, production and backup vocals. Once "Buzzin'" was released, the first track off the album Shwayze, it was just a matter of time until Shwayze's career took off. Buzzin' was released on August 19, 2008 and was the first single released off the album Shwayze. Corona and Lime soon followed. "Buzzin'" shot up the Billboard Hot 100, reaching #46 and Corona and Lime reached #23 on the Billboard Hot 100. Despite being all but ignored in the hip hop community, Buzzin' gained its popularity in the pop world. It inspired the show Buzzin' on MTV and was also featured in Pontiac commercials. The misadventures of Shwayze and Cisco Adler appeared to marketers as a successful advertising campaign.
His debut self-entitled album Shwayze was released in August 2008, its two singles did pretty well on the charts. It debuted at #10 on the Billboard and sold 47,000 copies in its first week and the album received mix reviews from critics.
Shwayze and Adler are the focus of a reality television series on MTV, Buzzin', which debuted on July 23, 2008. The show has now stopped with a replacement of Let it Beat TV on iamrogue.com. He has been also known to work with rapper Chris Young of Banana Beat Records.
Smith is featured in a sketch on Nick Swardson's Pretend Time.
Let It Beat
The album Let It Beat was initially announced on February 4, 2009. Its first single, "Get U Home", was released on June 28, 2009. After the lack of success from the reality TV series Buzzin' that accompanied the first album, Shwayze was hopeful that he would gain greater music credibility. Rather than being famous for "Buzzin'" in 2008, both Shwayze and Cisco Adler wanted to become more of a career band.
Adler was quoted saying he wanted to make the sound "bigger" on Let It Beat than it had been on Shwayze,which had been on the 2008 Top 10 Debut. In an attempt to change the sound, the first single off the album, "Get U Home," has more of a rhythmic club feeling. "Crazy For You," a collaboration with the Ric Ocasek and Darryl Jenifer, sounds more like a rock track, while "Heart and Soul," with Roy Bittan, is a ballad. Snoop Dogg is also featured on "Livin' It Up" and the Knux is on "Dirty Little Girl".
In June 2010, Adler released a mixtape, Super California Lipstick Sexy Magic Dope Shit. Shwayze appeared on three tracks, "California Girl," "High, High, High" and "More Than A Fan." On September 7, 2010, as Aaron Smith, Shwayze released Love Stoned, a free mixtape. Shwayze promoted the mixtape throughout the summer.
In January 2011, Cisco Adler and Shwayze announced a new free miniature album The W's. The title is a reference to the song "High Together" from Shwayze's first album in which he says "I live by the W's: Weed and Women". More info on the mini album will be released during "Cisco's House" a weekly webcast from Cisco Adler on Justin.TV.
The name Shwayze had, up until August 30, 2011, been the name of the duo Aaron Smith and Cisco Adler. However, after some confusion and a change of attitude, the duo decided that Shwayze should refer to Smith, and the duo would be known as Shwayze & Cisco Adler. This change in name was the precursor to the release of their third album Island in the Sun. The album was the first on their new label Bananabeat Records which was distributed by the Orchard.
Island in the Sun
Shwayze and Cisco planned to release their third studio album Island in the Sun mid-2011. The album's single, "You Could Be My Girl" hits a similar vibe as several songs from their debut album, Shwayze, unlike "Let It Beat" which had a more club, mainstream vibe. The album was released on September 13, 2011 it included features from Kendrick Lamar, Sophie Stern, Nikko Gray and Sky Blu of LMFAO.
Leading up to the album, the duo established the internet show Cisco's House as well as a weekly "Island on Web Concept" which they used to release new tracks. "Butterfly" and "You Could Be My Girl" were debuted on this special.
Adler was quoted saying that he hopes Bananabeat Records will launch a "lifestyle-based movement" that will form partnerships with Oakley and New Era. He cited Jimmy Buffet's empire and business model as an inspiration.
The album Shwayze Summer was released on July 14, 2013. Its first single for the album was "Love is Overrated" produced by Paul Couture. This is Shwayze's first full length debut album as a solo artist without his previous singer Cisco Adler. Shwayze stated in an interview that they both needed a musical break from each other, but they are still on good terms. The album contains 12 tracks and features The Cataracs, Tayyib Ali, Devin K, Paul Couture, Ferrari Snowday, Marco and Austin Paul.
Influences and styles
Shwayze has become known as a quintessential Southern Californian musician. While initially sounding genial and pleasant, his lyrics about drugs, women, and constant partying deliver a different message than the mellow beats and simple instrumental work would initially imply. Shwayze's work has been influenced by Crazy Town, Pharcyde, and Atmosphere. Shwayze has also been quoted saying he grew up wishing he was Snoop Dogg and being heavily influence by the music of A Tribe Called Quest. However, he was never able to rap over heavy beats well. Thus, he developed a more mellow sound influenced by 1970s folk music.
In June 2010, word got out that model Shelby Keeton, Shwayze's girlfriend, was three months pregnant. Shwayze and Keeton had a baby boy in November 2010 and named him Hendrix after Shwayze's guitar god hero. Shwayze and Keeton married on the beach in Kauai, Hawaii, on February 13, 2012.  However, on March 2, 2013, a picture of what appears to be Shwayze's wedding band removed from his finger was posted to his official Facebook, along with a caption reading, in part: "...I am proud of the time we spent together. If you truly love someone you have to let them go and if its meant to be they'll come back to you. This is me letting go. Love u always -A", indicating the couple may be about to split. 
- Studio albums
- Shwayze (2008)
- Let It Beat (2009)
- Island In The Sun (2011)
- Shwayzed & Confused (EP) (2012)
- Shwayze Summer (2013)
- "The Billboard Hot 100: Buzzin'". Billboard. Archived from the original on 2008-07-31. Retrieved 2008-08-04.
- "Artist Chart History – Shwayze". Billboard. Retrieved 2008-12-27.
- Shwayze – Shwayze Accessed July 22, 2008.
- "Shwayze Biography", Ace Show Biz, 24 September 2012.
- Caramanica, Jon. "Multitasking to the Music: Texting, Kissing, Dancing", The New York Times, 10 October 2008.
- "Jonas Brothers Begin Second Week At No. 1". Billboard.com. Retrieved 2012-03-09.
- Graff, Gary. "Shwayze Brings Bigger Sound On 'Let It Beat'", Billboard, October 5, 2009
- "Buzzin'". MTV.com. 2008. Retrieved 2008-07-14.
- "In Brief". The Fresno Bee. 2008-07-07. Archived from the original on 2008-07-24. Retrieved 2008-07-15.
- "Island in the Sun - by Shwayze & Cisco. iTunes.com. Retrieved September 13, 2011.
- Graff, Gary. "Shwayze & Cisco Adler Learning from Jimmy Buffett's Business Savvy", Billboard, 3 August 2011.
- "Shwayze - Shwayze Can't Wait To Become A Dad". Retrieved 29 July 2012.
- "Baby Hendrix". Retrieved 29 July 2012.
- "Rapper Shwayze Marries Model Shelby Keeton". Retrieved 29 July 2012.
- "Shwayze Official Facebook".
- New solo project website
- Shwayze at Geffen Records
- Shwayze – Buzzin' Music Video on YouTube
- Shwayze – Corona And Lime Music Video on YouTube
- shwayze on Twitter
- Love Stoned Mixtape