|Industry||Wireless Services; Telecommunication|
|Key people||Dejan Turk, Milan Zaletel, Ulrich Rokita|
|Products||GSM, GPRS, MMS, EDGE, UMTS, HSDPA and HSPA+|
|Revenue||188,3 million euros (2011)|
|Employees||369 (end of 2011)|
|Parent||A1 Telekom Austria|
The company was established in December 1997 and began operating in March 1999 as the Slovenian first private mobile operator. In 2000, the company was the second to market WAP, preceded by Mobitel.
After initial losses, the company's shares were in February 2001 purchased by Telekom Austria Group, making Si.mobil a part of a leading group of mobile service operators in Central and Eastern Europe. In June of that year, Si.mobil was the first in Slovenia and among the first in Europe to introduce GPRS to its customers. In 2002, it was the first company to market MMS.
An important step forward was signing a partnership agreement with Vodafone in January 2002, which enabled Si.mobil to establish itself as the price leader that offers global products and services. From September 2003, the company is presented under the dual brand Si.mobil - Vodafone [ˈsiːmɔbil ˈʋoːdafɔn].
In 2004, the company was one of the first operators worldwide to offer EDGE, and in 2006, they introduced its own UMTS/HSDPA network. In addition, Si.mobil offers other services like GPS on mobile phones, mobile office and mobile internet. In 2007, Si.mobil was the first Slovenian company to open its office in Second Life where they have built an island. In January 2008, it passed the milestone of 500,000 customers.
Si.mobil has been bestowed with many prizes. At the 15th Slovenian Advertising Festival the company won the Advertiser of the Year award for the year 2005. In 2007 they were among the first companies in Slovenia to receive the Family Friendly Enterprise Certificate for their successful balancing of work and family life. As one of the most reputable employers in Slovenia they also received the Reputable Employer certificate. In November 2007 they were granted Superbrands status.
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