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Type Private
Industry Wireless Services; Telecommunication
Founded 1997
Headquarters Ljubljana, Slovenia
Key people Dejan Turk, Milan Zaletel, Ulrich Rokita
Revenue Increase 188,3 million euros (2011)
Employees 369 (end of 2011)
Parent A1 Telekom Austria

Si.mobil [ˈsiːmɔbil] is the second largest mobile operator in Slovenia.[1]


The company was established in December 1997[2] and began operating in March 1999[3] as the Slovenian first private mobile operator.[4] In 2000, the company was the second to market WAP, preceded by Mobitel.[5]

After initial losses, the company's shares were in February 2001 purchased by Telekom Austria Group, making Si.mobil a part of a leading group of mobile service operators in Central and Eastern Europe.[6] In June of that year, Si.mobil was the first in Slovenia and among the first in Europe to introduce GPRS to its customers.[7] In 2002, it was the first company to market MMS.[8]

An important step forward was signing a partnership agreement with Vodafone in January 2002, which enabled Si.mobil to establish itself as the price leader that offers global products and services.[9] From September 2003, the company is presented under the dual brand Si.mobil - Vodafone[4] [ˈsiːmɔbil ˈʋoːdafɔn].

In 2004, the company was one of the first operators worldwide to offer EDGE,[4][10] and in 2006, they introduced its own UMTS/HSDPA network.[11] In addition, Si.mobil offers other services like GPS on mobile phones, mobile office and mobile internet.[12] In 2007, Si.mobil was the first Slovenian company to open its office in Second Life where they have built an island.[13][14] In January 2008, it passed the milestone of 500,000 customers.[15]


Si.mobil has been bestowed with many prizes. At the 15th Slovenian Advertising Festival the company won the Advertiser of the Year award for the year 2005.[16] In 2007 they were among the first companies in Slovenia to receive the Family Friendly Enterprise Certificate for their successful balancing of work and family life.[17] As one of the most reputable employers in Slovenia they also received the Reputable Employer certificate.[18] In November 2007 they were granted Superbrands status.[19]


  1. ^ "Simobil Increases Profits and Eyes 3G Licence". Telecommunications Insight. Business Monitor International. Retrieved 2008-04-06. 
  2. ^ Barbara Hrvatin (2005). "Sestava in analiza zaključnega računa gospodarske družbe" (in Slovene). Faculty of Management Koper. Retrieved 2008-04-06. 
  3. ^ Nevenka Hrovatin; Damir Cibic; Matej Švigelj (4th quarter of 2004). "Liberalisation and (de)Regulation of Slovenian Telecommunications Markets". Communications & Strategies: 151. Retrieved 2008-04-06. 
  4. ^ a b c "InfoGin - The Whole Web @ Your Call: Customers". InfoGin. Retrieved 2008-04-06. 
  5. ^ Stergar, Aleš, ed. (2000). Slovenski almanah 2001 [Slovene Almanac 2001]. Delo, d. d. p. 56. COBISS 512334978. 
  6. ^ "CheckCom Mobile Commerce Newsletter: 3 - 2001". CheckCom Inc. Retrieved 2008-04-06. 
  7. ^ "Si.Mobil pričel tržiti storitev GPRS" [Si.Mobil Started to Market the GPRS Service]. Monitor (in Slovene) (Mladina, d. d.). 11 June 2001. ISSN 1581-081X. 
  8. ^ "Od NMT-ja do G4" [From NMT to G4]. Moj mikro (in Slovene) (Delo Revije, d. d.). 2 May 2011. ISSN 1580-2574. 
  9. ^ Boštjan Knap. "Securing VPN on the move". Stonesoft Corporation. Retrieved 2008-04-06. 
  10. ^ "EDGE Worldwide". 3G Americas. 2004-09-14. Archived from the original on 2008-05-28. Retrieved 2008-04-10. 
  11. ^ "Si.mobil d.d.". BusinessWeek Online. The McGraw-Hill Companies Inc. 
  12. ^ "US$9.30 data ARPU for Si.Mobil is highest in CEE region". WCIS News & Comment. WCIS. 
  13. ^ "Tudi Si.mobil - Vodafone v Second Life". Monitor (in Slovene) (Mladina d.d.). 2007-08-25. Retrieved 2008-10-04. 
  14. ^ Hromadžić, Hajrudin. "Between Two Lives". Puls demokratije (Open Society Fund BiH). 
  15. ^ Dare Gliha (2008-01-23). "500.000-i uporabnik Si.mobil – Vodafone" (in Slovene). Retrieved 2008-04-06. 
  16. ^ "A Festival of Creativity". Slovenian Public Relations and Media Office. 2006-03-04. Retrieved 2009-03-13. [dead link]
  17. ^ "Seznam prejemnikov osnovnega certifikata »Družini prijazno podjetje« v letu 2007" (in Slovene). Ekvilib. 
  18. ^ "Si.Mobil: "Naši zaposleni so prvi kandidati za vsako odprto delovno mesto"". (in Slovene). 2008-03-22. Retrieved 2008-04-10. [dead link]
  19. ^ "Awards". Si.mobil d.d. Retrieved 2008-04-10. 

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