||This article appears to be written like an advertisement. (September 2013)|
|Location||Rama I Road, Pathum Wan, Bangkok, Thailand|
|Opening date||1973 (Siam Center)|
|No. of stores and services||400 (Siam Center and Discovery Center combined)|
|No. of floors||4 (Siam Center), 11 (Siam Carpark), 36 (Siam Discovery Center and Tower)|
- Floor 1: Fashion Avenue. It includes flagship stores of globally famous brands. They will be spacious and decorated in a free-form look that is easy on the eye with their storefronts using curved or angled glass, or clear acrylic
- Floor 2: Fashion Galleria. This floor houses international brands for clothing, accessories, and cosmetics. It has the look of a concept shop where all stores are decorated in ultra-modern style and with black and white tones predominant to make them striking and unique. more/7
- Floor 3: Fashion Visionary. This floor has the most comprehensive range of Thai designer brands in the country. All designers agreed to give their outlets a whole new design and decoration. Most of them are flagship stores with the most comprehensive range of product offerings. All project exclusivity. The floor is decorated with an organic look, using wood, steel and copper.
- Floor 4: Food Factory. Here is a new trendy city hangout complete with international restaurants and food shops offering a wide range of delicious dishes in an original, industrial style environment. It is a fun place to meet people. Service hours are until midnight.
Siam Center was built in 1973 and was one of Bangkok's first shopping malls. It has undergone renovation several times, including after a fire in 1995. The last renovation featured a concept of "Magical Glass Box" and gave the four-storey mall a new food court and a market position as a "fashion center" for teenagers. In January 11, 2013, Siam Center established the new phase and re-branding itself as Siam Center: The Ideaopolis or Absolute Siam Center.
Siam Center: The Ideaopolis
Siam Piwat invests Bht 1,000 million in common facilities and infrastructure, while retailers invest over Bht 800 million on custom designed outlets exclusive to Siam Center. An arena of ideas, where art, fashion, technology, lifestyle and entertainment collide to create the unexpected and where the appeal of the location’s offerings rises above all differences of gender, age, and taste.
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