SideStep
| Type | Private |
|---|---|
| Founded | Palo Alto, California, USA (1999) |
| Headquarters | Santa Clara, California, USA |
| Key people | Rob Solomon, President & CEO |
| Industry | Travel Metasearch |
| Products | SideStep Travel Search Website and Downloadable Toolbar |
| Parent | Kayak.com |
| Slogan | The traveler's search engine |
| Website | www.sidestep.com |
SideStep.com was a travel search company based in Santa Clara, California, now a part of Kayak.com.
[edit] History
SideStep was a metasearch engine for travel: it searched and consolidated results from more than 200 travel websites worldwide. SideStep was founded in 2000[citation needed], with the launch of their downloadable application (the SideStep toolbar) and launched its website in the beginning of 2005[citation needed]. Investors included Trident Capital, NVP and others[citation needed].
In 2006, SideStep acquired TravelPost[citation needed], a hotel review and user-generated content website. After acquiring TravelPost, SideStep started offering user-generated reviews and editorial travel guides through its partnership with Frommer’s and other content providers. In December 2007, SideStep was sold to Kayak.com for about $180m[citation needed].
[edit] Business model
SideStep made money through advertising and referral fees. However, advertising did not bias the ranking of results in their metasearch engine.
[edit] External links
- TravelPost, TravelPost