SideStep

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SideStep Inc.
SideStepLogo.png
Type Private, Incorporation
Founded Palo Alto, California, USA (1999)
Headquarters Santa Clara, California, USA
Key people Rob Solomon, President & CEO
Industry Travel Metasearch
Products SideStep Travel Search Website and Downloadable Toolbar
Parent Kayak.com
Slogan(s) The traveler's search engine
Website www.sidestep.com

SideStep.com is a travel search company based in Santa Clara, California, now a part of Kayak.com.

History[edit]

SideStep is a metasearch engine for travel: it searched and consolidated results from more than 200 travel websites worldwide. SideStep was founded in 2000[citation needed], with the launch of their downloadable application (the SideStep toolbar) and launched its website in the beginning of 2005[citation needed]. Investors included Trident Capital, NVP and others[citation needed].

In 2006, SideStep acquired TravelPost[citation needed], a hotel review and user-generated content website. After acquiring TravelPost, SideStep started offering user-generated reviews and editorial travel guides through its partnership with Frommer’s and other content providers. In December 2007, SideStep was sold to Kayak.com for about $180m[citation needed]. In January 2011, KAYAK closed down SideStep and redirected SideStep traffic to KAYAK.com

Business model[edit]

SideStep made money through advertising and referral fees. However, advertising did not bias the ranking of results in their metasearch engine[citation needed].

External links[edit]