Sierra Bullets

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Sierra Bullets
Type Private
Founded 1947
Headquarters Sedalia, Missouri, United States
Area served Worldwide
Products Bullets
Revenue $10M–$25M in sales
Employees 50–100 employees


In the late 1940s, three aircraft machinists, Frank Snow, Jim Spivey, Loren Harbor rented space from Clint Harris in the Harris Machine Shop in Whittier, California to produce precision rivets for the aircraft industry along with fishing rod guides and rifle front sight ramps. They were having a hard time making a go of it, so Clint Harris furnished the money to help finance the operation (About $5000) making him a 25% owner in the company. He was basically non-active owner, while the other 3 actually ran the company. Being right after the war, there was a shortage of bullets, especially quality rifle bullets, Frank Snow being a competitive shooter and a part-time Sheriff’s deputy, saw the need and began manufacturing match rifle bullets. Before long, they were selling a 53 grain match bullet to Hollywood Gun Shop. That bullet is now known as the Sierra #1400 53 grain MatchKing. Before long, the company out grew that facility and rented a large Quonset hut in Riveria, California. They out grew that facility also and built a larger facility in Whittier, California and the name changed to Sierra Bullets. During that time, they bought out Clint Harris. The bullet business continued to grow. About 1963, Sierra moved to a new plant in Santa Fe Springs, California. This plant was about 25 to 30,000 square foot with a 200 yard range built under the plant.

In 1968, the “Leisure Group” bought Sierra Bullets. The Leisure Group was a public held corporation with stock on the New York Stock Exchange. The name Leisure Group came from buying up small companies as a leisure time business. Other companies owned by the Leisure Group were Lyman, High Standard Manufacturing Company, Yard Boy, Ben Pearson, Thompson Sprinkler Systems, Flexible Flyer Sleds, Armor Trophies (Which made the Oscar and Rose Bowl Game trophies) and several other companies including one that made gym sets.

Right after they bought Sierra, the Leisure Group hired Robert Hayden as president to run Sierra. Hayden was a mechanical engineer who was working for Remington Arms at Lake City Army Ammunition Plant. He remained the president of Sierra for 42 years, retiring in 2012 when Pat Daly becoming president.

In about 1972, the Leisure Group started selling off some of the companies. It then changed from a public owned corporation to a privately held corporation in the late 70s or early 80s. The company then changed again to a 3 man partnership called BHH Management (The last name initials of the men who own Sierra are Banta, Hinchliffe, and Hermann is where the BHH comes from) which still own Sierra today.

In the early 70s, Lee Jurras of Super Vel and AutoMag fame, approached Sierra about making handgun bullets capable of being driven at higher velocities than the normal bullets available at that time. While Sierra had only been manufacturing rifle bullets up until then, they started making a .38 caliber 110 grain hollow cavity bullet for Super Vel with several other calibers to follow soon after.

In the late 1980s, California was beginning to be unfriendly to the manufacturing business with new strict regulations and higher taxes. Robert Hayden, who had been the Manager of Operations/President of Sierra since 1969 had been born and raised in Missouri and often returned to the Lake of the Ozarks near Sedalia, Missouri on his vacations. On one particular trip, he had an idea about moving the plant to Sedalia and approached the owners about the idea. After consideration of the benefits of moving to a more centrally located, industry friendly, lower tax location, a decision was made to move to Sedalia, Missouri. Land was purchased and a 300 meter underground test range was built with a 45,000 square foot manufacturing plant built on top of it. Only 7 key people made the move from California to Missouri. Sierra still remains at that location where the manufacture over 175 different bullets (as of Jan. 1, 2014) for their green box sales and several other proprietary bullets for other companies. They employee about 160 people with 5 full-time Ballistic Technicians answering reloading and firearms questions on a daily basis by both phone and email and 3 full-time range personnel.

In 2012, Sierra added 20,000 square foot for manufacturing and warehouse space. [1]


All Sierra bullet jackets are made from gilding metal. Depending on requirements, bullet cores are manufactured using one of four different lead alloys:[2]

  • 6% antimony, 4% tin, 90% lead
  • 6% antimony, 94% lead
  • 3% antimony, 97% lead
  • 1.5% antimony, 98.5% lead

Rifle Bullets[edit]

Sierra makes bullets for rifles and handguns. The rifle bullets fall into five categories, based on bullet construction.

BlitzKing - Varminter[edit]

Varminter bullets are designed for varmint hunting. As such, they are normally smaller calibers, and are designed for rapid expansion, and need to be accurate to hit the typically small targets.


The GameKing is line of bullets designed for hunting. They are a boat tail bullet to reduce drag and wind drift. They are designed more heavily than the varmint bullets for better penetration and expansion on larger game than varmints, such as deer and boar.


MatchKing is Sierra's line of competition bullets. They have a design that gives a high ballistic coefficient and good accuracy. They have been used by many competitors to set world records.[3][4]


The Pro-Hunter is a flat-base bullet with a special jacket to provide deep penetration and maximum expansion on large game such as elk.

Handgun Bullets[edit]

The Handgun bullets are in two groups, based on bullet construction.

Sports Master[edit]

The Sports Master is a handgun bullet with a hollow-point to facilitate good performance for hunting and defense.

Tournament Master[edit]

Tournament Master bullets are full-metal jacket and designed primarily for competition and recreational shooting.

Other products[edit]

Sierra also provides reloading manuals and reloading and ballistics software.


  1. ^
  2. ^ History of Precision: Sierra Bullets, Sierra Bullets. Accessed 27 February 2014.
  3. ^ Kreider, Claude M. (Nov 1953). "Bullets Strictly for Bull's-Eyes". Popular Mechanics: 128–130. "Thus were born the famous Sierra bullets, which now hold many world records for accuracy." 
  4. ^ Sniper: The Skills, the Weapons, and the Experiences, Adrian Gilbert, p. 143

External links[edit]