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|Headquarters||Sedalia, Missouri, United States|
|Revenue||$10M–$25M in sales|
Number of employees
Founded in 1947 in California, Sierra Bullets is an American manufacturer of bullets intended for firearms. Based in Sedalia, Missouri since 1990, Sierra manufactures a very wide range of bullets for both rifles and pistols. Sierra bullets are used for precision target shooting, hunting and defense purposes. Available calibers range from .204 (suitable for the .204 Ruger) through to .500 (suitable for the .500 S&W Magnum).
In the late 1940s, three aircraft machinists, Frank Snow, Jim Spivey, Loren Harbor rented space from Clint Harris in the Harris Machine Shop in Whittier, California to produce precision rivets for the aircraft industry along with fishing rod guides and rifle front sight ramps. They were having a hard time making a go of it, so Clint Harris furnished the money to help finance the operation (About $5000) making him a 25% owner in the company. He was basically non-active owner, while the other 3 actually ran the company. Being right after the war, there was a shortage of bullets, especially quality rifle bullets, Frank Snow being a competitive shooter and a part-time Sheriff’s deputy, saw the need and began manufacturing match rifle bullets. Before long, they were selling a 53 grain match bullet to Hollywood Gun Shop. That bullet is now known as the Sierra #1400 53 grain MatchKing. Before long, the company out grew that facility and rented a large Quonset hut in Rivera, California. They out grew that facility also and built a larger facility in Whittier, California and the name changed to Sierra Bullets. During that time, they bought out Clint Harris. The bullet business continued to grow. About 1963, Sierra moved to a new plant in Santa Fe Springs, California. This plant was about 25 to 30,000 square foot with a 200 yard range built under the plant.
In 1968, the “Leisure Group” bought Sierra Bullets. The Leisure Group was a public held corporation traded over the counter. The name Leisure Group derived from acquiring small companies in the leisure time industry. Other companies owned by the Leisure Group were Lyman Reloading, High Standard Manufacturing Company, Yard Man, Ben Pearson, Thompson Sprinkler Systems, Flexible Flyer Sleds, Dodge Trophies (Which made the Oscar and Rose Bowl Game trophies) and several other companies including one that made gym sets.
Soon after purchasing Sierra, the Leisure Group hired Robert Hayden as president to run Sierra. Hayden was a mechanical engineer who was working for Remington Arms at Lake City Army Ammunition Plant. He remained the president of Sierra for 42 years, retiring in 2012 when Pat Daly becoming president.
In about 1972, the Leisure Group began divesting some of its companies. In 1986 changed from a public owned corporation to a privately held corporation. In 1988, the Leisure Group reorganized and Sierra Bullets became a limited partnership owned by BHH Management, Inc. (managing partner) and Lumber Management, Inc. (limited partner). In 1995, the company again reorganized to a limited liability company with the same ownership.
In the early 70s, Lee Jurras of Super Vel and AutoMag fame, approached Sierra about making handgun bullets capable of being driven at higher velocities than the normal bullets available at that time. While Sierra had only been manufacturing rifle bullets up until then, they started making a .38 caliber 110 grain hollow cavity bullet for Super Vel with several other calibers to follow soon after.
In the late 1980s, California was beginning to be unfriendly to the manufacturing business with new strict regulations and higher taxes. Robert Hayden, who had been the Manager of Operations/President of Sierra since 1969 had been born and raised in Missouri, often returned to the Lake of the Ozarks near Sedalia, Missouri on his vacations. On one particular trip, he had an idea about moving the plant to Sedalia and approached the owners about the idea. After consideration of the benefits of moving to a more centrally located, industry friendly, lower tax location, a decision was made to move to Sedalia, Missouri. Land was purchased and a 300 meter underground test range was built with a 45,000 square foot manufacturing plant built on top of it. Seven key people made the move from California to Missouri. Sierra still remains at that location where they manufacture over 175 different bullets (as of Jan. 1, 2014) for their green box sales and several other proprietary bullets for other companies. They employee about 160 people with 5 full-time Ballistic Technicians answering reloading and firearms questions on a daily basis by both phone and email and 3 full-time range personnel.
In 2012, Sierra added 20,000 square foot for manufacturing and warehouse space. 
Sierra makes bullets for rifles and handguns. The rifle bullets fall into five categories, based on bullet construction.
BlitzKing - Varminter
Varminter bullets are designed for varmint hunting. As such, they are normally smaller calibers, and are designed for rapid expansion, and need to be accurate to hit the typically small targets.
The GameKing is line of bullets designed for hunting. They are a boat tail bullet to reduce drag and wind drift. They are designed more heavily than the varmint bullets for better penetration and expansion on larger game than varmints, such as deer and boar.
The Pro-Hunter is a flat-base bullet with a special jacket to provide deep penetration and maximum expansion on large game such as elk.
The Handgun bullets are in two groups, based on bullet construction.
The Sports Master is a handgun bullet with a hollow-point to facilitate good performance for hunting and defense.
Tournament Master bullets are full-metal jacket and designed primarily for competition and recreational shooting.
Sierra also provides reloading manuals and reloading and ballistics software.
- History: Sierra Bullets - A Tradition of Precision, Sierra Bullets. Accessed 22 June 2009.
- Kreider, Claude M. (Nov 1953). "Bullets Strictly for Bull's-Eyes". Popular Mechanics: 128–130.
Thus were born the famous Sierra bullets, which now hold many world records for accuracy.
- Sniper: The Skills, the Weapons, and the Experiences, Adrian Gilbert, p. 143
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