Sierra Trading Post

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Sierra Trading Post
Type Subsidiary
Industry Retail
Founded Reno, Nevada, U.S. (1986)
Headquarters Cheyenne, Wyoming
Number of locations 4 stores (2008)
Employees 800 (2013)
Parent TJX Companies
Website www.SierraTradingPost.com

Sierra Trading Post is an online, brick-and-mortar, and catalog retailer selling seconds, overstocks, and closeouts. The Cheyenne, Wyoming-based company offers products in categories like outdoor recreation and adventure gear, footwear, clothing and home decor and offers everyday savings of up to 70 percent on their products. The company sells merchandise through four retail stores, two mailed catalog titles and a company Website. Sierra Trading Post carries discounted products from approximately 3,000 name-brand manufacturers.

SierraTradingPost.com launched in December 1998 and was included in the "Internet Retailer Top 400 List" in 2004 and the "Top 500 List" in 2005, 2006, 2007, 2010 and 2011.[1]

Retail stores[edit]

Sierra Trading Post operates brick-and-mortar outlet stores in Cheyenne, Wyo., (where the company is headquartered and runs its warehouse), Cody, Wyoming, Meridian, Idaho.[2] (near Boise), as well as in Reno, Nevada. Until 1992, the company was headquartered in Reno, Nevada.

Catalogs[edit]

The first Sierra Trading Post catalog had 16 pages of hand-drawn merchandise printed in two colors. Today, the company mails two catalog titles with hundreds of items in each catalog, represented in full-color digital photography.

  • The "core" catalog, titled Sierra Trading Post, features the broadest range of products.
  • Sierra Trading Post Woman catalog carries products for women balancing work, family and home. It includes active and casual office wear, children's clothing, home decor and footwear.

History[edit]

Sierra Trading Post was founded in Sparks, Nevada in 1986 by Keith Richardson and his wife Bobbi, and was acquired by TJX Companies in 2012. The original location had 500 square feet (46 m2) of office space. The current locations have over 500,000 square feet (50,000 m2) of operating space. The business claims to hold to three guiding principles aimed at giving optimal customer service, maintaining low operating costs to keep customer savings higher, and "treat others as we would want to be treated." [3] On January 12, 2009, during the Financial crisis of 2007–2010 Sierra Trading Post laid off approximately 130 employees at the retail and outlet store and fulfillment center in Cheyenne, a first in the company's history.[4]

In December 2012, the company was sold to publicly traded TJX Companies (TJ Maxx, Marshalls, Homegoods) for an estimated $200 million.[5]

References[edit]

  1. ^ "Internet Retailer Top 500 Retail Web Sites". InternetRetailer.com. Retrieved 2008-02-14. [dead link]
  2. ^ "Sierra Trading Post Outlet Stores". SierraTradingPost.com. Retrieved 2008-02-17. 
  3. ^ "About Sierra Trading Post". SierraTradingPost.com. Retrieved 2008-02-17. 
  4. ^ "Sierra Trading Post Layoffs". KGWN-TV. Retrieved 2009-01-13. 
  5. ^ "Sierra Trading Post sells for $200M to T.J. Maxx parent". Wyoming Business Report. Retrieved 2013-01-27. 

External links[edit]